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Adobe Analytics Reviews & Product Details - Page 2

Adobe Analytics Overview

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Details
Product Website
Languages Supported
Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
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Product Description

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

How do you position yourself against your competitors?

Adobe Analytics distinguishes itself from competitors by offering unsampled, real-time data, allowing businesses to analyze entire datasets for precise, actionable insights. It excels in multi-dimensional analysis, enabling in-depth breakdowns and granular examination of user journeys across various dimensions. With robust integration within Adobe Experience Cloud, Adobe Analytics empowers companies to activate insights across marketing, audience management, and content personalization in a seamless workflow. This makes it ideal for enterprises that need scalability, data accuracy, and the ability to convert insights into real-time actions across a unified digital experience platform.


Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
975,501 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990
Total Revenue (USD mm)
$19,410
Description

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.


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Overview Provided by:

Recent Adobe Analytics Reviews

MP
Meghan P.Enterprise (> 1000 emp.)
4.5 out of 5
"Adobe analytics is the best enterprise data tool"
big data, good for data science algos, drag and drop workspace
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Good reporting"
How you can manipulate it how you like when it comes to evar and kpis.
AW
Adam W.Enterprise (> 1000 emp.)
4.5 out of 5
"Powerful and visually appealing web analytics tool!"
Clean tables, crisp visualizations. Lovely drag and drop functionality to quickly be able to deep dive and gather insights.
Security Badge
Adobe Analytics Security
Get security information from Adobe Analytics to help you buy the right software. View Security Information
Adobe Analytics security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
ISO 27001 (International Organization for Standardization)

Adobe Analytics Media

Official Downloads

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Video Reviews

1,067 out of 1,068 Total Reviews for Adobe Analytics

4.1 out of 5
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Adobe Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Adobe AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
SC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Solid digital behaviors data activation would the best part of Adobe Analytics Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It is sunsetting and will be migrated to Customer Journey analytics, which is not something that I dislike... but little concern about the migration process and transition for next few years Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

it helps us understand our customers' needs and their behaviors Review collected by and hosted on G2.com.

LG
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Switching from GA to AA to keep it "all in the family" was a seamless transition for our team. I love the easy to navigate the UI. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I wish there were more native URL builders that didn't need to be home grown external to the platform. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Campaign analytics across multiple channels Review collected by and hosted on G2.com.

RS
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

I think the UI is easy for anyone to pick up and use. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Some times there can be lag and drag and drop features can be hard to use when there is lag. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

It helps our business make quick decisions when changing and adding new features to the web and app. Review collected by and hosted on G2.com.

LO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

easy to use/navigate, good visualizations Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

lack of updates now, hard to identify a true customer - can really only see at a specific level, can't map interactions before and after a log in, etc Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

understanding what our customers are doing online and how they're interacting with our marketing campaigns Review collected by and hosted on G2.com.

TF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Very flexible and customizable. The ability to use segments to go back in time for previously submited data is a game changer Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Can be tricky to setup and get started because it it so flexible and its easy to misuse the product Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Web site usage and campaign effectiveness Review collected by and hosted on G2.com.

IM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

The flexibility it gives me to create quick and easy to digest reports for any sort of request and level of seniority. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Lack of real time data, report builder for MAC, lack of journey canvas Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Understanding user behaviour and using the insights to optimize their digital experience. Review collected by and hosted on G2.com.

MM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Use of pulling in data to dashboards to easily generate reports and share findings. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Sometimes the views are hard to read, wish had the ability to copy and paste. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Our company uses for all of our analytics needs to keep business lines up to date. Review collected by and hosted on G2.com.

PI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Provides me with the necessary insights quickly. In addition, the ease of implementation into my regional teams. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Based on the number of visualization it takes a while to load. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

We utilize the tool to assist with trend analysis and forecasting for future opportunities. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Adobe Analytics is good for baseline data and understanding web performance. The flow charts are also very helpful in understanding a user's journey from when they enter our website to the end, giving a great visual representation of the journey. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Load times can be slow, and the interface can be finicky at times. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Data!!! Data is so important for our website and Adobe Analytics provides us insights to understand what changes we should make, or what we're doing well. Review collected by and hosted on G2.com.

AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Analytics?

Easy to use, advanced features, B2B capabilities, easy integration Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

We can add more features to enhance Product Analytics and conversion attribution Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Advanced analytics and insights features that enables organizations to unleash the real power of data Review collected by and hosted on G2.com.