Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Adjust Reviews & Product Details

Pricing

Pricing provided by Adjust.

Base

Free
1500 Attributions Per Month

Adjust Media

Adjust Demo - Adjust Growth Copilot
Ask real business questions and get immediate, clear answers.
Adjust Demo - TrueLink multi-platform deep links
Increase in-app usage from all platforms and environments
Adjust Demo - User Acquisition Dashboard
Track your profit and performance over time.
Adjust Demo - SKAdNetwork Dashboard
Easily view installs, conversions, and metrics in one glance from the SKAd Network
Adjust Demo - Cohorts Dashboard
See your retention rate per channel and per date.
Adjust Demo - Custom Reports
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.
Ask real business questions and get immediate, clear answers. Eliminate guesswork, gain intuitive insights, and supercharge productivity.
Play Adjust Video
Ask real business questions and get immediate, clear answers. Eliminate guesswork, gain intuitive insights, and supercharge productivity.
Play Adjust Video
Increase in-app usage from all platforms and environments with TrueLink, the most robust solution for seamless deep linking.
Play Adjust Video
Increase in-app usage from all platforms and environments with TrueLink, the most robust solution for seamless deep linking.
Play Adjust Video
Play Adjust Video
Product Avatar Image

Have you used Adjust before?

Answer a few questions to help the Adjust community

Adjust Reviews (649)

Reviews

Adjust Reviews (649)

4.6
649 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Adjust for its user-friendly interface and accurate tracking, which simplify campaign management and data analysis. The platform's ability to provide real-time insights and reliable attribution helps users optimize their marketing strategies effectively. However, some users note that data updates can be delayed, impacting real-time decision-making.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Tâm N.
TN
Marketer
Small-Business (50 or fewer emp.)
"AM Is Great, with Quick and Helpful Tech Support"
What do you like best about Adjust?

- AM is very nice

- The support of team tech is quick and helpful

- Adjust is very reliable and gives clear, accurate data about where users come from. It helps me understand which campaigns are working and which are not, so I can make better decisions. The dashboard is quite easy to use, and I also appreciate the strong fraud prevention features Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The discrepancy betwwen revenue in GG ads and Adjust Dashboard. And I don't know why Review collected by and hosted on G2.com.

My K.
MK
User Acquisition Specialist
Small-Business (50 or fewer emp.)
"Adjust from a UA perspective"
What do you like best about Adjust?

What I like best about Adjust is the speed and convenience of checking data across multiple networks in one place. It gives UA a clearer overall view of each network and campaign, which helps us make faster, better-informed decisions Review collected by and hosted on G2.com.

What do you dislike about Adjust?

One thing I dislike about Adjust is that the data is not always as real-time as I would like. When I need to break down performance quickly across multiple dimensions for day-to-day UA optimization, the delay can slow down decision-making. Speed and flexibility are very important in UA Review collected by and hosted on G2.com.

Tu N.
TN
Content Analysis
Mid-Market (51-1000 emp.)
"Clear, Actionable Insights with an Intuitive, Real-Time Dashboard"
What do you like best about Adjust?

I like the clarity Adjust gives me. When I manage multiple campaigns, it helps me quickly see what is working and what is not. I also value the visibility into post install behavior, not just installs, so I can focus on user quality instead of volume. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

At the beginning, it felt overwhelming because there are many features and settings. It takes time to get comfortable. Sometimes creating very specific reports also requires adjusting several filters, which can be a bit time consuming. Review collected by and hosted on G2.com.

NH
Mobile Developer
Small-Business (50 or fewer emp.)
"Clean, Intuitive Dashboard for Effortless User Acquisition Tracking"
What do you like best about Adjust?

The dashboard's clean interface is excellent. It allows us to effortlessly track user acquisition sources without any unnecessary complexity. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

It seems the data sync experiences occasional delays, taking up to 12 hours for platform spend to reflect. This makes our real-time budget management a bit challenging. We've also observed a slight misalignment in ad revenue figures, with roughly a 15% gap compared to our own tracking. Review collected by and hosted on G2.com.

Giao H.
GH
UA Marketing
Small-Business (50 or fewer emp.)
"Clean, Headache-Free Dashboard for Clear User Insights"
What do you like best about Adjust?

I really love how clean the dashboard is. It’s super easy to see exactly where our users are coming from without getting a headache Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The data sync isn't always instant. Sometimes there's a 12-hour delay for platform spend data, which makes it hard to track budget in real-time. Also, I’ve noticed the ad revenue data can be a bit off—sometimes there's a 20% gap compared to our internal numbers. Review collected by and hosted on G2.com.

Linh H.
LH
UA Marketing
Small-Business (50 or fewer emp.)
"Adjust Makes Campaign Reporting Easy"
What do you like best about Adjust?

What I like best about Adjust is how easy it is to use, especially as an intern. The interface is intuitive, and the metrics are clearly presented, so I can quickly understand campaign performance. I also find the notes and guidance very helpful, making it much easier for someone new like me to get familiar with reporting and analysis. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

It sometimes takes time to fully understand all the metrics and setup options, but it’s not a big issue once I get used to it Review collected by and hosted on G2.com.

Thang T.
TT
Product Developer
Small-Business (50 or fewer emp.)
"Clear, Centralized Analytics That Power Smarter Product Decisions"
What do you like best about Adjust?

I appreciate how Adjust provides clear and structured analytics that help our product team better understand user acquisition performance and user behavior trends. Having centralized and reliable data makes it easier to evaluate the impact of marketing efforts on product growth and retention, which supports more informed product decisions. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Some advanced features and reporting configurations require time to fully explore and set up. While the platform is powerful, it may take a learning curve for teams who want to leverage deeper insights for product optimization. Review collected by and hosted on G2.com.

Pham T.
PT
UA
Security and Investigations
Mid-Market (51-1000 emp.)
"User-Friendly Tracking That Makes Campaign Performance Clear"
What do you like best about Adjust?

Adjust allows me to clearly understand which channel a user is coming from, making it easier to evaluate the effectiveness of each campaign. Additionally, the interface is quite user-friendly, and the tracking setup steps are simple and not overly complicated thanks to the documentation and the dedicated support team at Adjust. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Regarding the drawbacks, I think cost is a major obstacle. Increasing the conversion/day rate significantly increases your ADJUST costs, leading to substantial additional expenses for your project. Therefore, I hope Adjust will implement better cost policies. Review collected by and hosted on G2.com.

Anh L.
AL
ASO Specialist
Mid-Market (51-1000 emp.)
"Crystal-Clear Organic vs Paid Installs for Measuring Organic Lift"
What do you like best about Adjust?

I like how clearly it distinguishes between organic and paid installs. It helps me see exactly how my ASO efforts are being boosted by our UA campaigns, which is crucial for calculating the 'organic lift' for our app Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Sometimes the keyword-level data can be a bit limited due to store privacy policies, which is more of an industry challenge than a tool flaw. Also, the UI for deep-linking could be a bit more user-friendly for non-technical users Review collected by and hosted on G2.com.

Hà L.
HL
Small-Business (50 or fewer emp.)
"Powerful App Tracking with Great Integration"
What do you like best about Adjust?

I really love how clear and visual everything is with Adjust; it's very clean and easy to use. I appreciate how it saves me from data headaches by letting me see my ROI from Google, Meta, and TikTok all in one place, which makes my work life much easier. The Datascape and SKAN dashboard are the most helpful features, allowing me to see everything in one view and making iOS data clear. These tools save me hours on reporting and help me focus on scaling ROI instead of wasting time on manual data work. The integration with other tools like Google Ads, Meta, TikTok Ads, Firebase, and Google Sheets is very smooth. The setup was quite fast and straightforward, and Adjust works very well for iOS tracking, which was the most important reason for choosing it over Kochava. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

I think the price is quite high, and sometimes loading large raw data reports can be a bit slow. I would love to see faster reporting speeds for long-term data. Review collected by and hosted on G2.com.

Questions about Adjust? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
Last activity over 3 years ago

How does adjust work?

Rob R.
RR
Rob Robinson
Last activity 4 days ago

What Software Reports Correct Google Shopping Search Term Attribution?

Pricing Options

Pricing provided by Adjust.

Base

Free
1500 Attributions Per Month

Core

Contact Us
250000 Attributions Per Year

Enterprise

Contact Us
Per Year
Adjust Comparisons
Product Avatar Image
AppsFlyer
Compare Now
Product Avatar Image
Branch
Compare Now
Product Avatar Image
Singular
Compare Now
Adjust Features
Conversions
Conversion Goal
Percentage of Traffic
Segmentation
Reports and Dashboards
Custom Targeting
Product Avatar Image
Adjust