Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Adjust Reviews & Product Details

Verified User in Real Estate
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Adjust?

Love the deeplinking capabilities and all the fallback experiences! The recent update has also made the UX super easy to navigate! Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Can't delete old links and can only hide. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Deeplinking users into our app or directing them to app store. Essentially providing variable landing destinations. Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi there,

We're glad to hear that you love our deep linking capabilities and the improved UX! We appreciate your feedback and will be sure to share it with our product team.

Please don't hesitate to reach out to your contact if you need any further support with deep linking or any of our other features!

Best,

Alex

Adjust Overview

What is Adjust?

Adjust is a measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensive solution focuses on providing visibility and insights that are crucial for enhancing ad performance and maximizing returns on investment. By leveraging accurate attribution data and detailed reporting, Adjust empowers businesses to meet their specific goals effectively. Targeted primarily at mobile app developers and marketers, Adjust caters to a diverse audience that includes startups, established brands, and agencies looking to enhance their user acquisition strategies. The platform is particularly beneficial for those who need to track user engagement, measure the effectiveness of advertising campaigns, and make data-driven decisions to improve overall performance. With its robust analytics capabilities, Adjust serves as a vital tool for organizations aiming to navigate the complexities of mobile marketing. One of the key features of Adjust is its advanced attribution technology, which allows users to accurately track where their app users are coming from and how they interact with their app. This feature is essential for marketers looking to allocate their budgets effectively and understand which channels yield the best results. Additionally, Adjust offers in-depth reporting tools that provide actionable insights, enabling users to identify trends and optimize their marketing strategies in real-time. Adjust also stands out with its end-to-end solution that integrates seamlessly with various advertising networks and platforms. This integration ensures that marketers can access a holistic view of their campaigns, making it easier to analyze performance across multiple channels. The platform’s user-friendly interface and customizable dashboards further enhance the user experience, allowing marketers to tailor their analytics to fit their specific needs. By providing a comprehensive suite of tools for measurement and analytics, Adjust not only helps marketers grow their apps but also supports them in achieving long-term business success. The combination of accurate data, detailed insights, and powerful reporting capabilities positions Adjust as a critical partner for any organization looking to thrive in the competitive mobile app landscape.

Adjust Details
Product Website
Discussions
Adjust Community
Languages Supported
German, English, French, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
Show LessShow More
Product Description

Mobile user attribution and advanced app analytics, combined with store stats

How do you position yourself against your competitors?

Not all measurement platforms are created equal. There’s a reason why Adjust’s leading-edge measurement and analytics suite boasts over 135,000 clients. We were the first to market with cross-platform, privacy-centric analytics solutions with CTV AdVision, our comprehensive CTV measurement solution, and our SKAN 4 SDK, part of Adjust’s robust, machine-learning iOS measurement solutions.

Moreover, we prioritize data security, acting as the sole data processor and holding ISO 27001 and ePrivacy certification. Access to top partners and 24/7 support provides our clients with the level of attention they deserve. Plus, at Adjust we actively involve clients in product development through collaborative initiatives like Product Think Tanks.


Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,335 Twitter followers
LinkedIn® Page
www.linkedin.com
659 employees on LinkedIn®
Description

Your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms.


DN
Overview Provided by:

Recent Adjust Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Essential Mobile Attribution & Analytics Tool"
Adjust has been instrumental in helping us track, analyze, and optimize our mobile marketing efforts. With its robust attribution capabilities, we ...
Nika G.
NG
Nika G.Mid-Market (51-1000 emp.)
4.5 out of 5
"The most cost-efficient MPP"
Dashboards and reports are well-designed. Adjust is easy to use, and it has straightforward navigation. In Adjust as a marketer, you can add new pa...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"You can't go wrong with Adjust"
Adjust played an important role for mobile app companies to stay competitive in an ever-changing mobile landscape, with new features and tools over...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Adjust Media

Adjust Demo - SKAdNetwork Dashboard
Easily view installs, conversions, and metrics in one glance from the SKAd Network
Adjust Demo - Cohorts Dashboard
See your retention rate per channel and per date.
Adjust Demo - CEO View
Easily view ad spend per country and per partner in one simple view.
Adjust Demo - CEO View
Holistically track ad spend per region and partner using views that make sense.
Adjust Demo - Custom Reports
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.
Adjust Demo - User Acquisition Dashboard
Track your profit and performance over time.
Play Adjust Video
Play Adjust Video
Play Adjust Video
Play Adjust Video
Play Adjust Video

Official Downloads

Answer a few questions to help the Adjust community
Have you used Adjust before?
Yes

165 out of 166 Total Reviews for Adjust

4.2 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
165 out of 166 Total Reviews for Adjust
4.2 out of 5
165 out of 166 Total Reviews for Adjust
4.2 out of 5

Adjust Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AdjustQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Nika G.
NG
Lead Growth Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Adjust?

Dashboards and reports are well-designed. Adjust is easy to use, and it has straightforward navigation. In Adjust as a marketer, you can add new partners and set connections, quickly implement, and get quality support from the team. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

I see there is room for the improvement in customized reports. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Adjust helps to scale up the mobile app growth by providing daily data reports, allows marketers and stakeholders to make data-driven decisions, and helps to define a more accurate strategy for Growth and User Acquisition. We use Adjust to track the app installations of our UA-paid channels from different partners. It helps us evaluate each channel for our Paid user acquisition strategy. Review collected by and hosted on G2.com.

Verified User in Telecommunications
ET
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Thank You page
What do you like best about Adjust?

Adjust has been instrumental in helping us track, analyze, and optimize our mobile marketing efforts. With its robust attribution capabilities, we can accurately measure campaign performance across multiple channels and understand which sources drive the highest-value users. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

While the platform is feature-rich, it takes time to fully understand and utilize all of its capabilities. More in-depth tutorials or guided walkthroughs could improve the user experience. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Attribution tracking, deep linking , differed deep linking , Fraud prevention Review collected by and hosted on G2.com.

Abdurrahman K.
AK
CEO & Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Adjust?

We are extremely pleased with the Adjust MMP tool for our games. It has significantly enhanced our ability to track and analyze user data. The platform is reliable and the support is really helpful. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Nothing almost, we are verry happy to use it Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

These features and benefits help us optimize our marketing efforts, enhance user engagement, and ultimately drive better results for our games.

Accurate User Attribution, Fraud Prevention, User Cohort Analysis Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hey Abdurrahman,

Thank you for sharing your positive experience with us! We are thrilled that our MMP tool has greatly improved your ability to track and analyze user data, and we appreciate the kind words about our reliable platform and helpful support team.

If you ever have any questions or need further assistance, please do not hesitate to reach out. We are here to help and support your success with Adjust.

Best wishes,

Alex

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adjust?

Adjust played an important role for mobile app companies to stay competitive in an ever-changing mobile landscape, with new features and tools over time. Fraud prevention, privacy-focused solutions, and deep linking, to name a few. All these features helps to navigate through challenges related to mobile growth, privacy regulations, and measurement of user engagement. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Adjust is extremely cautious and slow when rolling out new features. But at the same time, Adjust makes sure that they work and that the users benefit from them. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Measurement of the mobile campaign success and the attribution of each paid and organic channels. Also super useful for customer behavior analysis and performance/revenue reporting. Review collected by and hosted on G2.com.

Omkar D.
OD
DGM Growth & Marketing
Logistics and Supply Chain
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adjust?

Fraud prevention as well real time data visualisation of live campaigns. Flexibility to create micro cohorts and export them to multiple advertising platform which is a miss in traditional analytics tools like firebase Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Ability to discard old not in use trackers which when misfires you've to bear the cost. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Helps in attribution as well as extends the raw data with multi touch visibility to build business suitable models in house

Helps in fraud detection and prevention. We have discarded so many fraudulent partners due this and saved so much money because of it

Helps in cohorts for re-engagement campaigns and helps us track the campaign performance in real time Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi Omkar,

It's great to hear how Adjust is helping you with attribution, fraud detection, and cohort analysis for re-engagement campaigns. We're committed to continuously enhancing our platform to meet the evolving needs of our users. If you have any further suggestions or issues you'd like to discuss, please feel free to reach out to us. Your insights are invaluable to us. Thank you for choosing Adjust!

Best wishes,

Alex

Erman Y.
EY
Senior Performance Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Adjust?

It allows me to monitor and analyze user behavior and campaign performance in detail.

The user interface is excellent.

I believe in data security.

It provides real-time data. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

It doesn't have any features that I generally dislike. It could generate more alternatives for e-commerce customers. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

It helps us perform data-driven tasks, prevents fraud, and provides efficient data for campaign optimizations. Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi Erman,

It's great to hear that Adjust is helping you with data-driven tasks, fraud prevention, and campaign optimizations. We're committed to providing valuable solutions for our customers. If you have any questions or need specific support, please reach out to us any time.

Best wishes,

Alex

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adjust?

Customer relations are excellent. They give me and my team training about the panel whenever we want. Technical teams also respond quickly to our problems.

The interface is simple and convenient. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Especially on the iOS side, they can not give 100% correct data. Graphical report displays are a bit confusing. When you want to download reports, you can not shape the file as you want. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

We track our app downloads, app traffic and app sales through adjust. If advertisers are directing fraud downloads, we can detect this with Adjust and demand a refund from advertisers for fraud downloads. Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi there,

Thank you for sharing your insights about Adjust! It’s great to hear that the customer support and training aspects are strong points, and that the technical team is supporting you to to ensure operations run smoothly. We appreciate your feedback on the graphical reports and download functionalities. Rest assured, we're taking your suggestions on board as we continue to enhance our product. If you need further support, don't hesitate to reach out to us.

Best wishes,

Alex

Sunny S.
SS
Senior Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adjust?

As a MMP tool it is easy to use and helps in getting insights from the performance marketing and get details of all channels Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The fraud detection needs to improve as it is unable to detect and prevent apk and sdk install from various affiliates partners Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

It helps to identify the various sources of channel where we get to know the installs help deep dive the data captured in the tool Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi Sunny,

Thank you for sharing your feedback! It's great that you're able to use Adjust to gain valuable insights from your performance marketing channels. We appreciate your feedback and will review it with the product team. If you have any further suggestions or questions, please don't hesitate to reach out to us. We are here to assist you and ensure you have a seamless experience with our platform.

Best regards,

Alex

Jayanth M.
JM
Marketing Data Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Adjust?

This platform helps us accurately track and analyze our app's performance, leading to better-informed marketing decisions and improved user acquisition strategies. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

One disadvantage of Adjust is that it can be complex to set up and configure, requiring a significant amount of time and technical expertise Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Adjust helps us by accurately tracking and attributing revenues from performance marketing campaigns, allowing us to optimize our marketing efforts and maximize ROI Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi Jayanth,

Thank you for sharing your experience with Adjust! We're happy to hear our platform is helping you make better-informed marketing decisions and improve user acquisition strategies. We aim to make the setup and configuration as smooth as possible for you and are happy to help with any challenges you face there, please don't hesitate to reach out to us.

Best wishes,

Alex

SD
Data Analytics&Management
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adjust?

Adjust allows us to optimize our ad spending and significantly grow our user base. Also it has a user-friendly dashboard and so make easy to analyze the performance and data. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

It would be a valuable addition to Adjust's dashboard have the ability to show customer based raw data. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Adjust helps us understand which channels are most effective for acquiring specific types of users Review collected by and hosted on G2.com.

Response from Alex of Adjust

Hi Serkan,

Thanks for your review and suggestions! We're delighted to hear that Adjust is helping you to understand which channels are most effective so you can optimize ad spend and grow your user base.

Please don't hesitate to reach out if you have questions or require further assistance, we're happy to help!

Best regards,

Alex