Adjust Features
What are the features of Adjust?
Metrics
- Conversions
User Identification
- User Segmentation
- Geolocation
Tracking & Reporting
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History
Platform Basics
- Attribution Windows
- Retargeting Attribution
- Cross-platform attribution
Platform Data
- Uninstall Metrics
- Retention Metrics
- Analytics Dashboard
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Technology Glossary Features
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Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 39 reviewers of Adjust have provided feedback on this feature. | 77% (Based on 39 reviews) | |
Exit Tracking | As reported in 25 Adjust reviews. Accurately determines where users close the app during their sessions. | 75% (Based on 25 reviews) | |
Retention | Accurately measures bounce rate. This feature was mentioned in 38 Adjust reviews. | 80% (Based on 38 reviews) | |
Return | Tracks user return rates and related metrics. This feature was mentioned in 27 Adjust reviews. | 78% (Based on 27 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. 42 reviewers of Adjust have provided feedback on this feature. | 82% (Based on 42 reviews) |
Variation Testing
A/B Testing | Based on 15 Adjust reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion. | 76% (Based on 15 reviews) | |
WYSIWYG Editor | Quickly create variant web pages with an easy-to-use WYSIWYG editor. 12 reviewers of Adjust have provided feedback on this feature. | 78% (Based on 12 reviews) | |
Conversion Goal | Able to set any user action as the conversion goal of the test. This feature was mentioned in 22 Adjust reviews. | 79% (Based on 22 reviews) | |
Percentage of Traffic | Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 25 reviewers of Adjust have provided feedback on this feature. | 79% (Based on 25 reviews) | |
Confidence Level | Able to view or adjust the necessary confidence level of your test. 22 reviewers of Adjust have provided feedback on this feature. | 78% (Based on 22 reviews) | |
Multivariant Testing | Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. This feature was mentioned in 16 Adjust reviews. | 79% (Based on 16 reviews) |
Reporting
Segmentation | As reported in 23 Adjust reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 80% (Based on 23 reviews) | |
Reports and Dashboards | Access pre-built and custom reports and dashboards. 33 reviewers of Adjust have provided feedback on this feature. | 81% (Based on 33 reviews) |
Personalization
Standard Targeting | Based on 23 Adjust reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. | 80% (Based on 23 reviews) | |
Custom Targeting | As reported in 23 Adjust reviews. Show different versions based on any variable set up to be tracked on the app's back end. | 81% (Based on 23 reviews) | |
Data Segmentation | Segment data by various user demographics to find deeper trends within specific user groups. This feature was mentioned in 16 Adjust reviews. | 77% (Based on 16 reviews) |
Administration
API / Integrations | Based on 33 Adjust reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 82% (Based on 33 reviews) | |
QA Testing | See feature definition | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 23 Adjust reviews. | 81% (Based on 23 reviews) |
Performance and Reliability | As reported in 31 Adjust reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 82% (Based on 31 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 33 Adjust reviews. | 85% (Based on 33 reviews) |
User Identification
Demographics | Based on 40 Adjust reviews. Identifies user demographics like gender or age. | 78% (Based on 40 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. This feature was mentioned in 42 Adjust reviews. | 77% (Based on 42 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 44 Adjust reviews. | 79% (Based on 44 reviews) |
Tracking & Reporting
Custom Event Tracking | As reported in 58 Adjust reviews. Enables you to define custom events for analysis. | 83% (Based on 58 reviews) | |
Real-Time Insights | Provides real-time reports. This feature was mentioned in 54 Adjust reviews. | 79% (Based on 54 reviews) | |
Attribution | Measures user acquisition analytics. This feature was mentioned in 60 Adjust reviews. | 84% (Based on 60 reviews) | |
Dashboard | Provides a holistic summary of your data. This feature was mentioned in 59 Adjust reviews. | 75% (Based on 59 reviews) | |
User Path Tracking | As reported in 48 Adjust reviews. Displays a users progress throughout specific paths in an application. | 76% (Based on 48 reviews) | |
User Activity History | Based on 45 Adjust reviews. Displays a users activity history. | 79% (Based on 45 reviews) |
Optimization
Icon Testing | Provides A/B testing for app icons to determine which icons lead to more app downloads. | Not enough data | |
Screenshot Testing | Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. | Not enough data | |
App Store Page Design & Preview | Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | Not enough data | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. | Not enough data | |
Reviews & Ratings | Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. | Not enough data | |
Keyword Localization | Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. | Not enough data | |
Conversion Rate Benchmarks | Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. | Not enough data |
Reporting & Alerts
Reports and Dashboards | Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. 10 reviewers of Adjust have provided feedback on this feature. | 67% (Based on 10 reviews) | |
Traffic Source Reporting | Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | Not enough data | |
Featured App Alerts | Provides notifications before the App Store or Google Play promotes your app. | Not enough data | |
Alert Delivery | Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. | Not enough data |
Trading
Keyword Tracking | Ties click activity to specific keywords to identify fraud trends. 10 reviewers of Adjust have provided feedback on this feature. | 82% (Based on 10 reviews) | |
Refund Management | Features to help defend and manage refunds from ad networks. | Not enough data | |
Integrations | Breadth of ad platform integrations. This feature was mentioned in 11 Adjust reviews. | 85% (Based on 11 reviews) |
Threat Detection
Account Alerts | Sends real-time notifications of suspicious activity. | Not enough data | |
Threat Detection | Identifies and alerts to click fraud threats. This feature was mentioned in 12 Adjust reviews. | 85% (Based on 12 reviews) | |
IP Address Monitoring | As reported in 10 Adjust reviews. Tracks clicks by IP address and monitors behavior based on IP. | 87% (Based on 10 reviews) | |
Rules | Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type. | Not enough data |
Blocking
Manual IP Blocking | Allows users to block IPs of suspicious users. | Not enough data | |
Automated IP Blocking | Audits every click and automatically blocks suspicious IPs. 11 reviewers of Adjust have provided feedback on this feature. | 83% (Based on 11 reviews) | |
Cross-Campaign Blocking | Enables users to block an IP across all campaigns account-wide. | Not enough data |
Platform Basics
Attribution Windows | As reported in 55 Adjust reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. | 81% (Based on 55 reviews) | |
Retargeting Attribution | Based on 51 Adjust reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | 80% (Based on 51 reviews) | |
Validation Rules | Based on 39 Adjust reviews. Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | 79% (Based on 39 reviews) | |
Cross-platform attribution | Provides tracking attribution tracking across multiple platforms, i.e. web and app. This feature was mentioned in 43 Adjust reviews. | 72% (Based on 43 reviews) | |
Fraud Detection | Based on 41 Adjust reviews. Has app install fraud protection capabilities based on indicators from both web and app activity. | 75% (Based on 41 reviews) | |
Post-Fraud Attribution | Ability to attribute fraud after the event was attributed to a partner. This feature was mentioned in 32 Adjust reviews. | 73% (Based on 32 reviews) |
Platform Data
Uninstall Metrics | As reported in 42 Adjust reviews. Supplies metrics around when users remove an app from their device. | 73% (Based on 42 reviews) | |
Retention Metrics | Provides app retention metrics based on channels, platforms, or media source. 47 reviewers of Adjust have provided feedback on this feature. | 79% (Based on 47 reviews) | |
Analytics Dashboard | Based on 58 Adjust reviews. Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. | 75% (Based on 58 reviews) | |
Cross-channel insights | Based on 41 Adjust reviews. Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. | 69% (Based on 41 reviews) | |
Custom Dashboards | Based on 39 Adjust reviews. Provides the ability to create custom reporting dashboards to further explore attribution data. | 68% (Based on 39 reviews) | |
Data Segmentation | As reported in 37 Adjust reviews. Ability to segment data to uncover trends in user engagement and reporting metrics. | 70% (Based on 37 reviews) |
Competition Monitoring
Timeline | Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. | Not enough data | |
Store Performance | Ability to monitor app downloads over time and compare performance with competitors. | Not enough data | |
Financial Analysis | Ability to monitor app's revenue over time and compare performance with competitors. | Not enough data | |
Category Ranking | Ability to monitor app's category rankings over time and compare performance with competitors. | Not enough data |
Platform Additional Functionality
Integrations | Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. | Not enough data | |
Organic Keyword Protection | Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. | Not enough data | |
App Suggestions | Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. | Not enough data |
