AdEspresso by Hootsuite Features

Product functionality for social advertising. This feature was mentioned in 46 AdEspresso by Hootsuite reviews.

Overview of all media purchases and campaigns in a single interface. 48 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.

Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 49 AdEspresso by Hootsuite reviews.

As reported in 48 AdEspresso by Hootsuite reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 38 AdEspresso by Hootsuite reviews.

Based on 44 AdEspresso by Hootsuite reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Based on 46 AdEspresso by Hootsuite reviews. Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction. 42 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.

Based on 29 AdEspresso by Hootsuite reviews. Allows for ads to be placed in mobile apps.

Based on 50 AdEspresso by Hootsuite reviews. Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 47 AdEspresso by Hootsuite reviews.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 44 AdEspresso by Hootsuite reviews.

Able to match the marketer's ad with specific content on a site or page. 42 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 41 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.

Based on 43 AdEspresso by Hootsuite reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 43 AdEspresso by Hootsuite reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 47 AdEspresso by Hootsuite reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 42 AdEspresso by Hootsuite reviews. Provides features to allow scaling for large organizations.

Based on 40 AdEspresso by Hootsuite reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 40 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.

Based on 39 AdEspresso by Hootsuite reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to view and transact business with the same content in multiple languages and currencies.

Helps find the right keywords to drive relevant traffic to your website.

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

Can manage and bulk upload changes to multiple platforms.

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

Target customers by options beyond keywords such as location, time of day or week, or by devices.

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

Able to track click path of users that come to your site via paid search and if they convert to customers.

Reports created by the user to cater to specific metrics and key performance indicators.