I create email workflows to connect to prospects and keep relationships. I like that ActiveCampaign is easy and very intuitive to use. The visual layout of the workflow is particularly helpful; it’s easier to think when I can graphically see the steps of a process instead of just having written lines of instructions. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

The pricing is very expensive for an operation running in Latam due to the exchange rates. Review collected by and hosted on G2.com.

Value for money marketing automation, and even some good CRM and AI features as well. Great value option compared to Hubspot Review collected by and hosted on G2.com.

The email tracking has to be routed through activecampaign, which for me is a major no-no because we dont want our clients receiving messaging from another sender domain Review collected by and hosted on G2.com.

It really does make email marketing and list management relatively easy. Creating campaigns is simple and the design tools are pretty good. Review collected by and hosted on G2.com.

1. Expensive. 2. The data management tools are not strong. I often have to export to Excel, do data manipulation there, and then import. And sometimes even that is not possible. 3. It's really hard to assess results since they mix in "private opens" (which they don't know if true or not) with genuine opens, and then base all the percentage calculations on that. Review collected by and hosted on G2.com.

I enjoy the customization that is offered, the themes and branding available, the ease of use, and am working more with the AI to save me time Review collected by and hosted on G2.com.

It is a bit difficult to figure out at first but once you get used to it, it’s easy Review collected by and hosted on G2.com.

The report for each campaign is quite complete and easy to understand. I can also send dedicated emails to different target groups, and I feel that my database is safe. Review collected by and hosted on G2.com.

I don’t like that, with my subscription, I can’t have more control over the database or access more detailed reports. Review collected by and hosted on G2.com.

The automation part, which is very comprehensive, and the ability to create landing pages. Review collected by and hosted on G2.com.

It has a price that is too high for some features. On the other hand, the landing pages section has not introduced any improvements in years. Review collected by and hosted on G2.com.

The customer support is pretty good. You don't have to wait long to reach a human. Review collected by and hosted on G2.com.

I think they take too long to add new features. Review collected by and hosted on G2.com.

I use ActiveCampaign as the hub for communicating with my audience. What I like most is how it makes complex marketing automation feel personal and approachable. It allows me to create tailored experiences, making my communication feel like a natural conversation. It helps me stay organized by managing follow-ups and interactions, reducing my manual workload. I love the balance between efficiency and authenticity—it helps me stay consistent and organized while maintaining a personal touch. The integration with tools like Shopify and Zapier enhances its utility by connecting it with my existing systems, keeping everything smooth, efficient, and personalized. Review collected by and hosted on G2.com.

There are moments where ActiveCampaign can feel a bit overwhelming, especially when I'm trying to build or troubleshoot more complex automations. The flexibility is powerful, but it also means there's a learning curve, and sometimes I find myself second-guessing whether I set something up the 'right' way or digging around to find where a small issue is coming from. The interface, while generally solid, can occasionally feel a little cluttered when I'm juggling multiple campaigns or workflows, and I wish certain features were a bit more streamlined or intuitive. I would love more clarity in reporting, like having insights that are easier to interpret at a glance without needing to piece things together myself. Review collected by and hosted on G2.com.

My current favorite thing is the endless options for creating automations. Our company has dived deeper into automations as of late, and I am really enjoying it. Review collected by and hosted on G2.com.

The analytics are really tricky. There aren't any options to filter multiple forms or save filters. At least as easily as I have found. If the AI was improved a little, I could see this taking it over. Review collected by and hosted on G2.com.

ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. Review collected by and hosted on G2.com.

The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. Review collected by and hosted on G2.com.