Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Product Website

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Overview by

Leslie Reynolds

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Media

Act! Marketing Automation Real-time Results

Act! Demo - Rich Customer Management - Act! Premium

Rich customer details in one easy-to-find place

Act! Demo - Customizable dashboard - Act! Premium

Pipeline Management View with KPIs

Act! Advantage unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results.

What is CRM? Learn everything you need to know about CRM (Customer Relationship Management) and why it's so important for your business in 1 minute.

What is Marketing Automation? Everything you need to know about marketing automation and why it's so important for your business in 1min.

Transform your small business operations with Act!—your all-in-one CRM solution to manage customers, automate marketing, and bring order to the chaos. Get started for free today! https://www.act.com/solvemychaos/

Act! Testimonial - Act! helps Superior Cleaning Equipment outpace the competition.

Official Downloads

(3)

edit

How to choose the best CRM solution for your business

Act! Marketing Automation Overview

Top 10 Reasons to Subscribe

G2 reviews are authentic and verified.

Here's how.

MARINA P.

8/27/2025

"Decades of Dependable, User-Friendly Service with Act!"

5/5

What do you like best about Act!?

I love Act!'s user-friendly interface, making it easy to manage my business database efficiently. It interacts well with other software, like Outlook, enhancing its usability. The support team is very efficient, assisting with database transfers seamlessly, which I greatly appreciate. Review collected by and hosted on G2.com.

What do you dislike about Act!?

nothing Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We love hearing that Act! is helping you manage your business, Marina. Thank you for letting us know!

Verified User in Financial Services

Small-Business (50 or fewer emp.)

7/31/2019

"ACT! is just what I need"

5/5

What do you like best about Act!?

I have tried other database software and I love the ease of the product and the reports I can generate Review collected by and hosted on G2.com.

What do you dislike about Act!?

I am a one person office so sometimes I don't get things updated as I should and therefore, I don't use all of it's features, unfortunately. Review collected by and hosted on G2.com.

Recommendations to others considering Act!:

The upfront cost was a big budget item for a single business owner, but I can justify how I use it daily like other software. In addition, I purchased the latest version because my computer had crashed, so I am glad now to have the "cloud" version so I don't have to externally back up all the time. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

I like to use the tasks feature and it works very well as reminders for me . Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We are thrilled to hear that Act! is still helping you run your business, after all of these years! Thank you for taking the time to leave this review.

Verified User in Wholesale

Small-Business (50 or fewer emp.)

10/22/2025

"Easy Mobile Access, with great cusomer support"

5/5

What do you like best about Act!?

Ease of use and easy access to mobile use. Customer support and onboarding has been brilliant. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Some features are over complicated. Previous features are misisng. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for your feedback - we really appreciate you taking the time to let us know that Act! is easy to access via mobile!

Marc B.

Vice President - National Sales Manager

Small-Business (50 or fewer emp.)

4/19/2023

"Long Time User"

5/5

What do you like best about Act!?

The ability to send personalized mass emails and letters. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I had a 8 GBs of memory which is what the web site said was the minimum but you really need at least ``16 GB. I got a new 32 GB computer and it runs super smooth. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Hi Marc, it's exciting to hear from our long-term customers - especially those leveraging the power of CRM and the time savings that come with marketing automation! We hope you'll reach out to our support team for assistance with your Outlook integration at https://www.act.com/resources/contact/ or call 866-873-2006 as we want to help however we can.

Will W.

President

Small-Business (50 or fewer emp.)

5/1/2025

"Very happy with Act!"

5/5

What do you like best about Act!?

Keeping track of my contacts and calls / emails, and although I do not do a lot of e-marketing, I like the new marketing automation. Review collected by and hosted on G2.com.

What do you dislike about Act!?

About 50% of the time I call support, I cannot understand the person on the phone as English does not seem to be their first language. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for taking the time to leave this review, Will. It means a lot to us!

Joe D.

President. Head Cook and Bottle Washer

Small-Business (50 or fewer emp.)

1/27/2025

"Has flaws, but the best that I've found."

4.5/5

What do you like best about Act!?

The way it can coordinate To Do's, Calls, Meetings, Opportunities, Detailed client information Review collected by and hosted on G2.com.

What do you dislike about Act!?

To do, Call and meeting notes need a date and time stamp. I've communicated this for years to ACT! but to no avail. One of the add-on companies include it in their array and it was one of the main reasons I bought their product. You finally cleaned up the iPhone app, but it was a long time coming. There's still no Mac version, which forces me to maintain a separate PC computer basically just for ACT!. Intergration with Outlook doesn't function well even with aftermarket add-ons. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Hi Joe, Thank you for taking the time to provide this feedback and letting us know that Act! is helping you keep track of all of the moving parts and pieces to your business. That said, if you continue experiencing integration issues, please reach out to us at 866-873-2006 - we’d like to help you however we can.

Sandra B.

Director of Business Development

Small-Business (50 or fewer emp.)

3/28/2025

"Using a simplistic CRM - ACT"

5/5

What do you like best about Act!?

I have used many CRM's and ACT is the easiest. I can get a good look at my company contacts, notes and activities with minimal effort. I love the pop-up reminders for tasks I have set. Also very easy to implement. Customer Support and Onboarding is great. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Although it has some reporting capabilities, I wish it had more. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you, Sandra, for taking the time to leave this review. It's great to hear that Act! is helping you manage your clients and prospects and prioritize your work - with popup reminders for your important tasks! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story: it's easy - just paste the following link into your browser to get started. We hope to hear from you! Thanks again for sharing, and we wish continued success to you!

See how Act! improved

Verified User in Plastics

Small-Business (50 or fewer emp.)

4/25/2025

"Toby Huff Act Reveiw 2025"

0/5

What do you like best about Act!?

I have used it since 1999 and only one I have experience with over the decades. Review collected by and hosted on G2.com.

What do you dislike about Act!?

1) This Survey was hard to get to.

2) That Act now holds me hostage to my history, customers and prospects because I have to pay a "ransom"/subscription of over $600.00 / year. I am really pissed off about this. I used to pay for this as a stand alone and did not risk loss of my data of over 25 years.

3) I have never been able to setup my outlook calendar on this program. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We're sorry to hear that you had a poor experience and have reached out in an attempt to resolve your issues.

Anne D.

Inside Sales Manager

Small-Business (50 or fewer emp.)

4/4/2025

"Act!"

2.5/5

What do you like best about Act!?

I am liking using the cloud version. The Marketing Automation works much better in the cloud then the desk top. Review collected by and hosted on G2.com.

What do you dislike about Act!?

It is hard to use. I have spent hours with tech support on the phone trying to get our ACT! updated to the newest version. I am still not done. I'm not sure why you have to have a remote data base so that the desk top version speaks to the cloud. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Hi Anne, Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this as we devote a lot of resources to Customer Success because we know it’s critical to your success and ours! We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006. We look forward to hearing from you.

Ana F.

Office Manager

Small-Business (50 or fewer emp.)

3/3/2025

"ACT CRM"

4.5/5

What do you like best about Act!?

We just started with Act in February 2025 and has been using for 1 month. It's amazing how everything works. Easy to set up, good communication with a customer service. Very user-friendly interface comparing to our previous software. I found it's easy and fun to work on layouts. Review collected by and hosted on G2.com.

What do you dislike about Act!?

When we transferred all date to ACT we couldn't transfer notes from previous CRM from Excel file to ACT CRM . Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

It's great to hear from you, Ana! Thanks for letting us know how easy it was for you to get up and running with Act!. We really appreciate you taking the time to leave your review.