Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Product Website

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Overview by

Leslie Reynolds

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Media

Act! Marketing Automation Real-time Results

Act! Demo - Rich Customer Management - Act! Premium

Rich customer details in one easy-to-find place

Act! Demo - Customizable dashboard - Act! Premium

Pipeline Management View with KPIs

Act! Advantage unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results.

What is CRM? Learn everything you need to know about CRM (Customer Relationship Management) and why it's so important for your business in 1 minute.

What is Marketing Automation? Everything you need to know about marketing automation and why it's so important for your business in 1min.

Transform your small business operations with Act!—your all-in-one CRM solution to manage customers, automate marketing, and bring order to the chaos. Get started for free today! https://www.act.com/solvemychaos/

Act! Testimonial - Act! helps Superior Cleaning Equipment outpace the competition.

Official Downloads

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How to choose the best CRM solution for your business

Act! Marketing Automation Overview

Top 10 Reasons to Subscribe

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Discount Siding Supply, LP (Kristina) K.

Office Manager

Small-Business (50 or fewer emp.)

10/8/2025

"My experience has always been positive."

5/5

What do you like best about Act!?

I love the fact that I can have all of my customer information and data in one location. They also have great customer service. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I dislike that it has a lot of unneeded information that my company does not utilize so it can seem busy. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Kristina for your review. It means a lot to us!

Ron M.

Managing Director

Small-Business (50 or fewer emp.)

12/11/2025

"Effortless to Use with an Intuitive Interface"

5/5

What do you like best about Act!?

easy interface. very easy to use. i like the search features Review collected by and hosted on G2.com.

What do you dislike about Act!?

sometimes it is buggy and freezes. difficult to add user fields Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thanks for your review, Ron! We're continually releasing updates to address any bugs and improve our customers' experience and interface. If you continue to have issues adding user fields, please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.

Trey D.

12/3/2025

"User-Friendly Tool That Keeps Us Organized"

5/5

What do you like best about Act!?

I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles. Thanks to these features, Act! is an indispensable tool for my business. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Nothing Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's music to our ears when our customers tell us how Act!'s user-friendly design enhances their productivity by streamlining their operations! We are happy to hear that Act! is helping you organize your business, Trey. Thanks for taking the time to leave this review.

Lori M.

Owner

Small-Business (50 or fewer emp.)

12/18/2025

"Ease of Use"

4/5

What do you like best about Act!?

They are constantly doing updates and changes Review collected by and hosted on G2.com.

What do you dislike about Act!?

sometimes the updates can be hard to figure out on your own Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We appreciate your review, Lori!

Jamie P.

Business Development + Strategic Marketing

Small-Business (50 or fewer emp.)

10/16/2025

"Easy to Use but Feels a Bit Outdated"

4/5

What do you like best about Act!?

It's simple to use and very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Seems a little outdated honestly but I do enjoy. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for your review, Jamie. We are happy to hear that Act! is simplifying email marketing and that you and your team find it user friendly. We appreciate your comments and are excited about lots of UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience!

Thomas D.

President

Small-Business (50 or fewer emp.)

4/19/2023

"20+ year user of Act"

5/5

What do you like best about Act!?

My firm does Employment Candidate Generation. Act gives me the ability to store my contacts and find them very quickly if I receive a call. It is great to be able to look up previous contacts and sort them in seconds. I can also store resumes and documents with the contact.

I have clients in industries where I work with them many times. With the look-up feature, it is very easy to find and create a list of the names that I have previously generated Review collected by and hosted on G2.com.

What do you dislike about Act!?

The transfer of contacts from Excel into Act has some problems. I get databases rejected all of the time. In addition, when I import contacts, I should be able to import either by first and last name or by full name. You can't import First Name - Last Name in separate field contacts.

When I paste an email address into an Act contact, Act puts the email in the last field that I used, instead of the email field. The only way to fix the problem is to restart ACT. This happens probably 50% of the time that I use ACT. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Act gives me access to the information that I want in seconds. It, also, gives me the ability to segment information however I want it which is a major advantage. I can bring up a record on a person who calls me in a matter of seconds while they are on the phone. I can also use the database to make calls and send emails. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Thomas! We love hearing from our long-term customers and enjoy learning how Act! is helping their businesses around the world. And, thank you too for letting us know about your import issues - this is not the experience we strive to provide. Please reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/18/2025

"Act! is great"

4.5/5

What do you like best about Act!?

Ease of use, B2B functions and the huge amount of data it keeps. I'm at 16K + contacts Review collected by and hosted on G2.com.

What do you dislike about Act!?

Every once in a while I need tech help to fix a problem. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thanks for your review and sharing that Act! is helping you manage your B2B data!

Aakash T.

Operations and Strategy

Consulting

Mid-Market (51-1000 emp.)

10/6/2025

"Efficient, Reliable, and User-Friendly CRM"

4.5/5

What do you like best about Act!?

What I appreciate most about Act! is its user-friendly interface. It’s easy to navigate and doesn’t require a steep learning curve, which helps the whole team adopt it quickly Review collected by and hosted on G2.com.

What do you dislike about Act!?

Act! could offer more seamless integrations with other tools we use. Expanding integration options would make workflows smoother Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's great to hear, Aakash, that Act!'s intuitive user interface accelerated your team's adoption and utilization, allowing you to experience the benefits of improved productivity and time savings more quickly. Thank you for letting us know!

Pedri P.

Sales manager

Small-Business (50 or fewer emp.)

10/16/2025

"The right solution platform for sales management"

5/5

What do you like best about Act!?

It sales team management which manage sales team and target effectively Review collected by and hosted on G2.com.

What do you dislike about Act!?

The unhelpful customer support experienced such as delay for long time wait Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Pedri, thanks for sharing your feedback and letting us know that Act! is helping you manage your sales team and effectively target prospects. We are sorry you experienced issues with our Customer Success team. We devote a lot of resources to customer support because we know they are critical to your success and hope you’ll give them another try at https://www.act.com/resources/contact/ or call 866-873-2006.

Garry L.

Sales manager

Small-Business (50 or fewer emp.)

10/21/2025

"The super ultimate tool for marketing automation"

4.5/5

What do you like best about Act!?

The effective sales pipeline management that offer a visual representation of the sales pipeline Review collected by and hosted on G2.com.

What do you dislike about Act!?

Limited integration with other tools such as limitations capabilities Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Gary, it's great to hear that Act! is helping to streamline your sales workflows and that you are leveraging its marketing automation functionality as well! Thank you for letting us know!