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Act! Reviews & Product Details

Verified User in Consulting
CC
Small-Business(50 or fewer emp.)
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Review source: Seller invite
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What do you like best about Act!?

I can look up people without knowing their names. For example, if I recall the person lives in Montana and that he or she is a laywer, I can look up that category and presto I can easily recognize the name from a short list of attorneys in Montana. ACT is easy to use and the support is good. I am a one person company and have over 8,000 names in my database which I have built over the past 27 years. Thus, it appears that I have entered slightly less than one person a day on average into my database for the past 27 years. ACT has been a lifesaver and has greatly increased the my efficiency which is what it is all about in my business. Because of my database, clients and even competitors call me to help them find certain types of people in various parts of the country. Thus, in my case ACT has become a marketing tool beyond my direct use of the software. People call me and say that they heard that "If Jeff can't help you, he will help you find the right person." I frequently get such calls. Becuase I tell my cleints and competitors about my ACT database, the word has spread and prospective clients call me out of the blue for help. I almost always can help them directly or from my ACT database. I am delighted. I call my ACT, my secret weapon. Review collected by and hosted on G2.com.

What do you dislike about Act!?

President and Board of Directors at ACT: I am concerned that when I retire that I wouldn't have access to my database of over 8,000 names. I made my concern known to ACT and because the regular support people didn't know how to address my concern, the President of ACT called me with a suitable solution. I am very happy. Imagine, the President of ACT called me! Couldn't ask for more. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

ACT is one of the foundational legs of my business. Without ACT, I would not be nearly as effective and profitable. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We're so thrilled that you reached out and let us know about your needs and that our CEO was able to contact you directly with a solution. We appreciate your feedback and wish you the very best in all of your future endeavors!

Act! Overview

What is Act!?

Act! is a comprehensive customer relationship management (CRM) and marketing automation solution designed to assist small and midsize businesses in enhancing their marketing efforts, increasing sales, and fostering long-term customer relationships. This platform integrates various functionalities that streamline processes, making it easier for businesses to manage their customer interactions and marketing campaigns effectively. Targeted primarily at small and midsize enterprises, Act! caters to a diverse range of industries, including retail, professional services, and technology. The platform is particularly beneficial for businesses that require a unified approach to managing customer data, sales pipelines, and marketing initiatives. By providing tools that facilitate better communication and engagement with customers, Act! helps organizations nurture leads and convert them into loyal clients. Key features of Act! include contact management, sales automation, and marketing campaign management. Users can easily organize and access customer information, track interactions, and manage sales opportunities through a user-friendly interface. The marketing automation capabilities allow businesses to create, execute, and analyze campaigns across multiple channels, including email, social media, and web. This integration enables users to target specific audiences with personalized messages, ultimately driving higher engagement and conversion rates. Additionally, Act! offers robust reporting and analytics tools that provide insights into customer behavior and campaign performance. These features empower businesses to make data-driven decisions, optimize their marketing strategies, and allocate resources more effectively. The platform also supports integration with various third-party applications, enhancing its functionality and allowing businesses to tailor the solution to their specific needs. By combining CRM and marketing automation in one platform, Act! stands out as a versatile solution that simplifies the complexities of customer management and marketing. Its focus on small and midsize businesses ensures that users have access to the tools they need to compete effectively in their markets, build lasting customer relationships, and ultimately drive growth.

Act! Details
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Act! Community
Languages Supported
German, English, French
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Product Description

Act! is a comprehensive customer relationship management (CRM) and marketing automation solution designed to assist small and midsize businesses in enhancing their marketing efforts, increasing sales, and fostering long-term customer relationships. This platform integrates various functionalities that streamline processes, making it easier for businesses to manage their customer interactions and marketing campaigns effectively. Targeted primarily at small and midsize enterprises, Act! caters to a diverse range of industries, including retail, professional services, and technology. The platform is particularly beneficial for businesses that require a unified approach to managing customer data, sales pipelines, and marketing initiatives. By providing tools that facilitate better communication and engagement with customers, Act! helps organizations nurture leads and convert them into loyal clients. Key features of Act! include contact management, sales automation, and marketing campaign management. Users can easily organize and access customer information, track interactions, and manage sales opportunities through a user-friendly interface. The marketing automation capabilities allow businesses to create, execute, and analyze campaigns across multiple channels, including email, social media, and web. This integration enables users to target specific audiences with personalized messages, ultimately driving higher engagement and conversion rates. Additionally, Act! offers robust reporting and analytics tools that provide insights into customer behavior and campaign performance. These features empower businesses to make data-driven decisions, optimize their marketing strategies, and allocate resources more effectively. The platform also supports integration with various third-party applications, enhancing its functionality and allowing businesses to tailor the solution to their specific needs. By combining CRM and marketing automation in one platform, Act! stands out as a versatile solution that simplifies the complexities of customer management and marketing. Its focus on small and midsize businesses ensures that users have access to the tools they need to compete effectively in their markets, build lasting customer relationships, and ultimately drive growth.

How do you position yourself against your competitors?

Next-level relationships.
Next-level results.

Act! Premium, a CRM, email marketing and Marketing Automation all-in-one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless.


Seller Details
Seller
Act!
Company Website
Year Founded
1987
HQ Location
Scottsdale, AZ
Twitter
@ActCRM
5,444 Twitter followers
LinkedIn® Page
www.linkedin.com
220 employees on LinkedIn®
Phone
+1 (877) 228-8377
Description

Act! is a leading provider of comprehensive CRM and marketing automation solutions that connect businesses with their customers. The company’s offerings provide unrivaled value with more marketing capabilities than other similarly priced CRMs. With Act!, professionals build relationships, not process transactions. The company’s all-in-one solution supports small and medium-sized professional businesses at any stage.


Leslie R.
LR
Overview Provided by:

Recent Act! Reviews

Gary K.
GK
Gary K.Small-Business (50 or fewer emp.)
3.5 out of 5
"I have been using ACT since 2008. I need it to organize my contacts during my business day."
During "business hours" it is very important for me to arrange my day in order to get the most contacts out of it. Every body is Sooooo busy these...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Great CRM! Horrible Problem Resolution!!"
It mostly has unlimited fields and data capacity! You can search with virtually little information and retrieve what you need.
SC
Steven C.Enterprise (> 1000 emp.)
5.0 out of 5
"Loyal ACT! User for over 35 years"
The ability to have every client at your fingertips, along with a detailed history of every meeting and/or activity, is monumental to the proper pr...
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Act! Media

Act! Demo - Act! Marketing Automation
Act! Marketing Automation Real-time Results
Act! Demo - Rich Customer Management - Act! Premium
Rich customer details in one easy-to-find place
Act! Demo - Customizable dashboard - Act! Premium
Pipeline Management View with KPIs
Introduction to Act! Premium - Meet Act! Premium – your all-in-one CRM and Marketing Automation platform designed for SMBs striving to stand out, sell more, and secure customers for life.
Play Act! Video
Introduction to Act! Premium - Meet Act! Premium – your all-in-one CRM and Marketing Automation platform designed for SMBs striving to stand out, sell more, and secure customers for life.
What is CRM? Learn everything you need to know about CRM (Customer Relationship Management) and why it's so important for your business in 1 minute.
Play Act! Video
What is CRM? Learn everything you need to know about CRM (Customer Relationship Management) and why it's so important for your business in 1 minute.
What is Marketing Automation? Everything you need to know about marketing automation and why it's so important for your business in 1min.
Play Act! Video
What is Marketing Automation? Everything you need to know about marketing automation and why it's so important for your business in 1min.
Customer Testimonial - Act! helps Day Trade Fun exceed expectations
Play Act! Video
Customer Testimonial - Act! helps Day Trade Fun exceed expectations
Act! Testimonial - Act! helps Superior Cleaning Equipment outpace the competition.
Play Act! Video
Act! Testimonial - Act! helps Superior Cleaning Equipment outpace the competition.

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Video Reviews

461 out of 462 Total Reviews for Act!

3.9 out of 5
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461 out of 462 Total Reviews for Act!
3.9 out of 5
461 out of 462 Total Reviews for Act!
3.9 out of 5

Act! Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Act!Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Gary K.
GK
Futures Broker
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Act!?

During "business hours" it is very important for me to arrange my day in order to get the most contacts out of it. Every body is Sooooo busy these days and even when you nail people down to a meeting on the phone they still often don't answer the phone. Nothing gets accomplished unless you have a live person on the phone and act helps me to arrange my day, my week to maximize these contacts and turn them into business. Review collected by and hosted on G2.com.

What do you dislike about Act!?

the cloud version is so slow to interface with what I am doning on my desktop. I make more than a hundred calls a day. When I make changes in my data base and send those changes to my cloud to keep, the buffering sometimes takes a minute -or two. Multiply a minute or two aby 100 callls and you are talking about a wasted hour and a half of waiting. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

I see you recently made some changes to the History tab. You people could let me know when you make changes like that after using it for a year. I have to go in there and figure out a way to take notes on the conversation and roll the contict out on my calendar for future conversation. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We really appreciate your feedback, Gary, and are happy to hear that Act! is helping you manage your high-volume telephone and scheduling outreach. We are sorry to hear that you've experienced slow upload times. We recently released an update focusing on speed improvements and hope you see the improvements right away. If you continue to experience issues, please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.

See how Act! improved
SC
President/CEO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Act!?

The ability to have every client at your fingertips, along with a detailed history of every meeting and/or activity, is monumental to the proper professional management of prospects and clients. ACT! has always been the main focal point of my business relationship process to ensure that I can be up-to-date and relevant and stay ahead of my marketing, sales and support communications with my prospects and clients. The program is extremely easy to use and has always continued to improve and fine-tune the performance and benefits. I also use Handheld Contact to keep the synchronization between my mobile device and my computer up to date. I have used ACT! from the very first day of its' launch back in April of 1987 and will continue to be a loyal user. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Very few items come up that cause me to be concerned or frustrated with ACT!. After using this incredible program for over 35 years, When I see that there are some areas that might need some updating or possibly new capabilities that need to be added, it seems that they are included in one of the future updates that come along. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Complete and accurate details of every prospect and client that I work with, as well as all of my agents across the country that work with me. I never have the challenge of not having the details or contact information that I need as well as what phase a person is in within my sales process or training process. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you, Steven! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you!

Joe D.
JD
President. Head Cook and Bottle Washer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Act!?

The way it can coordinate To Do's, Calls, Meetings, Opportunities, Detailed client information Review collected by and hosted on G2.com.

What do you dislike about Act!?

To do, Call and meeting notes need a date and time stamp. I've communicated this for years to ACT! but to no avail. One of the add-on companies include it in their array and it was one of the main reasons I bought their product. You finally cleaned up the iPhone app, but it was a long time coming. There's still no Mac version, which forces me to maintain a separate PC computer basically just for ACT!. Intergration with Outlook doesn't function well even with aftermarket add-ons. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Acting as my external memory. Everything I do, I tell myself to get it into ACT! so I don't forget it. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Hi Joe, Thank you for taking the time to provide this feedback and letting us know that Act! is helping you keep track of all of the moving parts and pieces to your business. That said, if you continue experiencing integration issues, please reach out to us at 866-873-2006 - we’d like to help you however we can.

VG
Email Marketing Coordinator
Human Resources
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Act!?

Act! contact management facilitates my work by helping me maintain simple access to organized customer data. Flexible fields and tags in Act! help me establish proper contact categories which improve my organization. The email marketing tool transforms business outreach by enabling simultaneous personalized communication with multiple clients. My work processes function more efficiently because of these important system features. Review collected by and hosted on G2.com.

What do you dislike about Act!?

It does not have dedicated mobile applications for on-the-go contact management. The reporting tool needs improvement because it lacks extensive customization abilities and operational flexibility. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Better contact organization together with improved client communication are key features of Act!. I create deep client connections through this system while also using its information management platform to deliver personalized email communications effectively. I can provide better lead care leading to quicker deals alongside stronger customer loyalty delivering success to our business. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We just love hearing, Valeriano, that Act! is helping you stay organized and optimize your communications with your clients. If you're using Act! Premium Cloud, we hope you'll check out our newest and most intuitive Act! mobile app, Act! Premium Cloud Mobile. It allows you to manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device.

See how Act! improved
Verified User in Manufacturing
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Act!?

It mostly has unlimited fields and data capacity!

You can search with virtually little information and retrieve what you need. Review collected by and hosted on G2.com.

What do you dislike about Act!?

1. I spent almost $15,000 on Act! And now, I need several reports from technical support; which I requested on 6-7-occasions, with NO SUCCESS!

2. You never get the same person on your case twice, so you have to repeat over-and-over the probem! Very frustrating! Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

ACT! Marketing Automation is cheaper than most other options. But, it is antiquated and thus very combersome!

ACT! is very beneficial at keeping all information in one place, but unless you personally load the information, it does not incorporate (self-populate) the information in the database. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this, we devote a lot of resources to Customer Success because we know it’s critical to our success. We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006.

See how Act! improved
Lou H.
LH
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Act!?

It's so amazing to be able to do completely complex searches without excel or having to download tons of add-ons Review collected by and hosted on G2.com.

What do you dislike about Act!?

It's definitely a dinosaur of a program, it's a huge program and could use some minimizing of unnecessary features. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Keeping files organized. I work in the deathcare business and I don't have to worry about "products" being listed on our CRM, instead of "decedent". Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We appreciate your review, Lou! It's great to hear that Act! is helping you manage and access complex data sets. If you're using our legacy desktop product, we invite you to check out Act! Premium Cloud, for a modern SaaS experience.

See how Act! improved
Joe M.
JM
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Act!?

It covers alot Of fields to keep in touch and figure out our customers last interactions Review collected by and hosted on G2.com.

What do you dislike about Act!?

I wouldn't like it if it was.more intuitive to predict what your typing in, like suggestions , it often has to be exact to find the right onfo. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Who the customer is to us, and what to do with them the next time. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you, Joe! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you!

H Winston H.
HH
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Act!?

ACT! does an excellent job of maintaining all my contacts and companies and documentation. Excellent tech support....and I mean really, really patient, knowledgeable, pleasant, and personable tech support people. Have been using for over 4 years now and am pleased with price and depth of support.

I use it every day!

There are so many features that I am still learning about all of them.

For me, as a basic user it is great, and pretty damned easy!

Written support is fairly easy to understand, and implement. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I wish it would directly intergrate with my email server instead of going through outlook but everyone is using outlook. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

it is helping me organize my contacts, and my out reach to them. I have over 7700 contacts and companies in my system. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you, H Winston! We love hearing from our customers and enjoy learning how Act! is helping their businesses. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

See how Act! improved
Thomas N.
TN
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Act!?

I appreciate the customizable interface that allows me to incorporate custom fields and arrange them according to my preferences. Additionally, I am quite fond of the marketing automation tool, which I have yet to utilize to its maximum capacity. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Over the past few years, I have identified several minor suggestions for improvement. Although some of these have been acknowledged and acted upon, others remain unaddressed. I would greatly appreciate the opportunity to engage directly with a technical expert who is willing to listen and comprehend how my recommendations could enhance the experience for all customers. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

ACT is overseeing all our sales efforts and communications with both potential customers and partners. This coordination facilitates the documentation of all interactions and allows us to keep prospects informed about recent advancements. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We appreciate your feedback, Thomas, and invite you to please submit any feature and improvement requests you might have by visiting this URL. Thank you again for your feedback. It's great to hear that Act! is helping you manage your sales and communication efforts.

See how Act! improved
Nancy B.
NB
Accounting administrator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Act!?

ease of use, customisable fields dropdowns layouts etc Review collected by and hosted on G2.com.

What do you dislike about Act!?

Many features that were available in previous versions are now gone, like, the timer, and the Act! Word Processor. Also, my employer will not allow me to integrate microsoft Word due to security reasons. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

managining a small manufacturing finance office Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for being a longtime customer of Act!, Nancy - and for providing your review. It's great to hear that Act! is helping you with your order order tracking and we hope you'll give our Cloud solution another try!