1,014 6sense Revenue Marketing Reviews
Overall Review Sentiment for 6sense Revenue Marketing
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6Sense makes segmenting accounts for marketing tactics significantly easier than trying to do it in tools such as Salesforce or other CRMs. The features such as Dark Funnel allow you to get a look at accounts that may be in market but are not in your CRM yet. This is particularly useful for us. Review collected by and hosted on G2.com.
I haven't worked with the tool long enough to uncover any downsides yet. Review collected by and hosted on G2.com.
Great for helping me build out account segments that are in-market and providing real time account data and intelligence based on intent signals. Its also pretty intuitive and easy to use once set up correctly by our marketing operations team. Review collected by and hosted on G2.com.
Contact discovery and acquisition for key accounts, although I know this is a feature that 6Sense is working on and looking to add. Review collected by and hosted on G2.com.
High degree of configurability for surfacing intent data is perfect for emerging categories.
Read sync with Salesforce is perfect for building digital audiences.
Overall a pretty easy UX Review collected by and hosted on G2.com.
Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title based matching. Targteting enterprise companies based soley on persona makes for a lot of waste. Other tools are doing exact title matching, and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6sense either.
Also...most of their innovation the past couple of years is about expanding their category coverage (contact data, conversational email, deal based analytics). You probably already have products in your stack that can do these things better. Come on 6sense, this is what ruined Salesloft, Outreach, ZoomInfo, and many others.
At the very least, make sure you continue to lead and innovate in your core product Review collected by and hosted on G2.com.
Helps me see who's clicking on our webpages and where in the world that intent is coming from. Keyword data helps form a hypothesis to personalize outreach Review collected by and hosted on G2.com.
the temperatures aren't always accurate. Keyword data can be noisy. Review collected by and hosted on G2.com.
What I like best about 6sense Revenue AI for Marketing is its ability to uncover anonymous buyer intent, deliver accurate predictive analytics, and provide deep account insights. It seamlessly integrates with our tech stack, enables hyper-targeted campaigns, and uses AI-driven recommendations to streamline workflows. Most importantly, it transforms raw data into actionable strategies that directly impact revenue. Review collected by and hosted on G2.com.
What I dislike about 6sense Revenue AI for Marketing is that while the platform integrates with many tools, the setup can be complex, and maintaining seamless functionality sometimes requires extra effort. Additionally, the reporting features, though robust, could benefit from more flexibility and customization options to tailor insights to specific business needs. These aspects can create challenges for new users or teams with unique workflows. Review collected by and hosted on G2.com.
It really makes it easy for marketing teams to review, follow up and analyze how the accounts that are being targeted move through the buying journey. Also, makes it really diverse the audience building with many filters and templates. Review collected by and hosted on G2.com.
How it is meant to be used can be hard to understand at first but with the support of their learning material and their community, it gets easier. Review collected by and hosted on G2.com.
What I really like about this product is the ability to use marketing dollars towards the right audience based on intent signals like keywords my target accounts are searching. It is such a powerful tool when it comes to ABM marketing. We are just starting to tap in to the potential and are already seeing good results. Review collected by and hosted on G2.com.
There is so much data. One of the things that is difficult for me is digesting all the different data points they have. My understanding is that they are building multiple reports to help with this challenge. Review collected by and hosted on G2.com.
6sense Revenue AI for Marketing has been an amazing tool for our marketing and sales teams. We use it every single day, and it cuts down on the amount of time that we would normally spend researching companies for ABM initiatives. The buyer intent data is incredible and so valuable for helping us determine the right time to reach out! It also integrates well with our other software tools, and the 6sense team is always helpful when we have questions or issues. Review collected by and hosted on G2.com.
There isn't a ton that I dislike that would be reasonable to expect from a software! Review collected by and hosted on G2.com.
6sense lifts the veil on the anonymous traffic hitting our site turning what used to be dark data into actionable. Review collected by and hosted on G2.com.
That I don't have more time in my day to champion it further. Review collected by and hosted on G2.com.
6sense has been great at providing multiple scoring criteria for accounts and contacts. I like how automated it is in counting intent and gives us the ability to target and recommend accounts for follow up. Review collected by and hosted on G2.com.
The model and setup are a bit too restrictive sometimes, and understanding why 6sense scores certain accounts or activities can be limiting and frustrating. Review collected by and hosted on G2.com.
