6sense Revenue Marketing Features
What are the features of 6sense Revenue Marketing?
Lead Intelligence
- Account-level Insights
Lead Management
- Predictive Scoring
Marketing Distribution
- Segmentation
- Personalized Messaging
- Website Personalization
- Email Campaigns
- Digital Advertising
Campaign Planning
- Strategy Mapping
- Prioritized Accounts
- Trending Accounts
- Sales Activation
Integrations
- Ad Network Integrations
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration
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Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 232 6sense Revenue Marketing reviews. | 81% (Based on 232 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 245 6sense Revenue Marketing reviews. | 86% (Based on 245 reviews) | |
Lead Analysis | As reported in 232 6sense Revenue Marketing reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 77% (Based on 232 reviews) | |
Market Insights | As reported in 204 6sense Revenue Marketing reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 82% (Based on 204 reviews) | |
Account-level Insights | As reported in 216 6sense Revenue Marketing reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 87% (Based on 216 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 199 6sense Revenue Marketing reviews. | 77% (Based on 199 reviews) | |
Market Insights | Based on 126 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 83% (Based on 126 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 135 6sense Revenue Marketing reviews. | 87% (Based on 135 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. 125 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 79% (Based on 125 reviews) |
Lead Management
Segmentation | As reported in 237 6sense Revenue Marketing reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 84% (Based on 237 reviews) | |
Predictive Scoring | Based on 244 6sense Revenue Marketing reviews. Automatically scores prospects based on behavior and engagement levels. | 81% (Based on 244 reviews) | |
Account Identification | As reported in 241 6sense Revenue Marketing reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 83% (Based on 241 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 194 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 85% (Based on 194 reviews) | |
Predictive Scoring | As reported in 195 6sense Revenue Marketing reviews. Automatically scores prospects based on behavior and engagement levels. | 80% (Based on 195 reviews) | |
Account Identification | Based on 195 6sense Revenue Marketing reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 85% (Based on 195 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 140 6sense Revenue Marketing reviews. | 86% (Based on 140 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 140 6sense Revenue Marketing reviews. | 80% (Based on 140 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 138 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 84% (Based on 138 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 215 6sense Revenue Marketing reviews. | 76% (Based on 215 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 215 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 75% (Based on 215 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 216 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 79% (Based on 216 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 217 6sense Revenue Marketing reviews. | 75% (Based on 217 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. 208 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 79% (Based on 208 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 173 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 75% (Based on 173 reviews) | |
Media Attribution | As reported in 163 6sense Revenue Marketing reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 74% (Based on 163 reviews) | |
Customization | Based on 163 6sense Revenue Marketing reviews. Allows for custom report types to match the goals of a company. | 73% (Based on 163 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 123 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 78% (Based on 123 reviews) | |
Revenue Planning | Based on 103 6sense Revenue Marketing reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 73% (Based on 103 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 117 6sense Revenue Marketing reviews. | 77% (Based on 117 reviews) | |
Opportunity Timeline | As reported in 88 6sense Revenue Marketing reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 79% (Based on 88 reviews) | |
Customization | Based on 124 6sense Revenue Marketing reviews. Allows for custom report types to match the goals of a company. | 75% (Based on 124 reviews) |
Marketing Distribution
Segmentation | Based on 302 6sense Revenue Marketing reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 86% (Based on 302 reviews) | |
Personalized Messaging | Allows for the customization and hyper-personalization of messaging as it pertains to a target audience. This feature was mentioned in 275 6sense Revenue Marketing reviews. | 76% (Based on 275 reviews) | |
Website Personalization | Provides tools that dynamically serve content, messaging, and calls-to-action. 260 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 69% (Based on 260 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. 253 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 71% (Based on 253 reviews) | |
Digital Advertising | Allows for the deployment of multichannel advertising campaigns targeted to accounts. This feature was mentioned in 281 6sense Revenue Marketing reviews. | 82% (Based on 281 reviews) | |
Direct Mail | Allows for execution of a direct mail strategy to send out materials to targeted accounts. 230 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 61% (Based on 230 reviews) |
Campaign Planning
Strategy Mapping | Provides tools to visualize the entire marketing and sales process. This feature was mentioned in 266 6sense Revenue Marketing reviews. | 74% (Based on 266 reviews) | |
Prioritized Accounts | Helps determine which accounts have the highest/lowest opportunity to convert. 294 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 86% (Based on 294 reviews) | |
Trending Accounts | As reported in 294 6sense Revenue Marketing reviews. Helps determine the direction of each individual account and how to engage through specific content. | 86% (Based on 294 reviews) | |
Sales Activation | Provides sales reps with a complete account journey to uncover the right time to engage and aligns with marketing campaigns and buyer interest. This feature was mentioned in 280 6sense Revenue Marketing reviews. | 79% (Based on 280 reviews) |
Campaign Execution
Website Personalization | Based on 105 6sense Revenue Marketing reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 74% (Based on 105 reviews) | |
Prioritized Accounts | As reported in 130 6sense Revenue Marketing reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 85% (Based on 130 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 129 6sense Revenue Marketing reviews. | 84% (Based on 129 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. This feature was mentioned in 109 6sense Revenue Marketing reviews. | 75% (Based on 109 reviews) |
Attribution
Lead Opportunity | As reported in 116 6sense Revenue Marketing reviews. Aligns lead scores with predefined lead distribution criteria | 79% (Based on 116 reviews) | |
Lead Assignment | As reported in 111 6sense Revenue Marketing reviews. Matches and assigns leads to the correct sales representative | 74% (Based on 111 reviews) | |
Pipeline Acceleration | Based on 138 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Determines which leads should be prioritized and then accelerates them up the pipeline | 77% (Based on 138 reviews) |
Discovery
Lead Management | Based on 155 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Integrates with lead capture and lead intelligence tools to discover leads | 78% (Based on 155 reviews) | |
Scoring/Ranking | Based on 157 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Creates and assigns scoring system to rank the viability of leads | 82% (Based on 157 reviews) | |
Lead Context | Based on 158 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Integrates with CRM or marketing automation tools to contextualize lead data | 79% (Based on 158 reviews) |
Management
Conversion Viability | Based on 105 6sense Revenue Marketing reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities | 76% (Based on 105 reviews) | |
Workflow | Aligns lead scores and strategy with existing sales operations This feature was mentioned in 121 6sense Revenue Marketing reviews. | 77% (Based on 121 reviews) |
Platform
Data Synchronization | Based on 152 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Syncs lead data within the sales database for consistency and accuracy | 80% (Based on 152 reviews) | |
Analysis | Based on 91 6sense Revenue Marketing reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities | 78% (Based on 91 reviews) |
Messenger
Sequencing | Mapped-out responses for conversations. 44 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 76% (Based on 44 reviews) | |
AI | Artificial intelligence (AI) and chatbot involvement. This feature was mentioned in 47 6sense Revenue Marketing reviews. | 76% (Based on 47 reviews) |
Channels
Other | As reported in 36 6sense Revenue Marketing reviews. Conversations enacted through other channels. | 72% (Based on 36 reviews) |
Customers
Targeting | Based on 40 6sense Revenue Marketing reviews. Overall quality of customer targeting based on needs or situations. | 82% (Based on 40 reviews) | |
Profiles | Based on 37 6sense Revenue Marketing reviews. Creation and modification of customer profiles based on conversations. | 82% (Based on 37 reviews) | |
Analytics | As reported in 39 6sense Revenue Marketing reviews. Reporting based around specific and overall conversation results. | 80% (Based on 39 reviews) | |
Lead Gathering | As reported in 37 6sense Revenue Marketing reviews. Capture and organization of leads from conversations. | 78% (Based on 37 reviews) | |
Sales Conversion | Based on 39 6sense Revenue Marketing reviews. Success rate of conversations leading to customer purchases. | 72% (Based on 39 reviews) |
Data Availability
Contact Data Availability | Based on 205 6sense Revenue Marketing reviews. Provides detailed contact-level buyer intent data | 73% (Based on 205 reviews) | |
Account Data Availability | Provides aggregated intent data for individual contacts to supply an account-level view of intent 213 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 79% (Based on 213 reviews) | |
Offline Data | Ability to connect offline databases to collect information that can be matched to online devices This feature was mentioned in 133 6sense Revenue Marketing reviews. | 69% (Based on 133 reviews) |
Platform Additional Functionality
Integrations | As reported in 215 6sense Revenue Marketing reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) | 84% (Based on 215 reviews) | |
Topic Customization | Provides the ability to customize the relevant topics that are tracked 154 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 82% (Based on 154 reviews) | |
Natural Language Processing (NLP) | Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) This feature was mentioned in 134 6sense Revenue Marketing reviews. | 75% (Based on 134 reviews) | |
Alerts | Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) 161 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 83% (Based on 161 reviews) | |
Real-time Intent | Based on 168 6sense Revenue Marketing reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) | 84% (Based on 168 reviews) | |
Multivariate Testing | Ability to test and optimize ad creative and content. This feature was mentioned in 214 6sense Revenue Marketing reviews. | 69% (Based on 214 reviews) | |
Integrations | Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 231 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 80% (Based on 231 reviews) |
Integrations
Ad Network Integrations | Integrates with ad networks that provide different marketing avenues. This feature was mentioned in 251 6sense Revenue Marketing reviews. | 78% (Based on 251 reviews) | |
Buyer Intent Data Integration | Integrates with Buyer Intent Data Tools to assist in building target account lists based on intent data. This feature was mentioned in 271 6sense Revenue Marketing reviews. | 82% (Based on 271 reviews) | |
Marketing Automation Integration | Based on 261 6sense Revenue Marketing reviews. Integrates with Marketing Automation software to enable marketing campaign execution to targeted accounts. | 81% (Based on 261 reviews) | |
CRM Integration | As reported in 276 6sense Revenue Marketing reviews. Integrates with CRM software to power dashboards, workflows, and notification triggers. | 83% (Based on 276 reviews) |
Platform Basics
Centralization | As reported in 99 6sense Revenue Marketing reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 83% (Based on 99 reviews) | |
Account Identification and Segmentation | As reported in 110 6sense Revenue Marketing reviews. Builds, defines, and segments targeted account audiences. | 87% (Based on 110 reviews) | |
Lead-to-Account Matching | Matches leads to accounts for account-based marketing efforts. 100 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 79% (Based on 100 reviews) | |
Retargeting | See feature definition | Ability to retarget the correct buyer personas within targeted accounts from your website. This feature was mentioned in 236 6sense Revenue Marketing reviews. | 79% (Based on 236 reviews) |
Platform Data
Measurement | Based on 101 6sense Revenue Marketing reviews. Measure the influence and performance of ABM programs for each targeted audience. | 80% (Based on 101 reviews) | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. 93 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 78% (Based on 93 reviews) | |
Campaign Measurement | Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. 238 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 78% (Based on 238 reviews) | |
Attribution | Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. This feature was mentioned in 230 6sense Revenue Marketing reviews. | 74% (Based on 230 reviews) |
Platform Additional Functionality
Integrations | Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. This feature was mentioned in 107 6sense Revenue Marketing reviews. | 86% (Based on 107 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used 66 reviewers of 6sense Revenue Marketing have provided feedback on this feature. | 76% (Based on 66 reviews) |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? This feature was mentioned in 66 6sense Revenue Marketing reviews. | 78% (Based on 66 reviews) |
