1,007 6sense Revenue Marketing Reviews
Overall Review Sentiment for 6sense Revenue Marketing
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6Sense has been completely eye opening to me who has been in Enterprise Field Sales for over a decade. The amount of intelligence I now have for my team is incredible. Being able to see what our customers are doing "anonymously" and targeting accounts based on intent signals is game changing. Historically, I was dialing for dollars. This makes outreach and prospecting WAY more impactful and strategic. My team is now using this tool daily, both SDRs and Sellers. Review collected by and hosted on G2.com.
Every now and then we have 6Sense pulling multiple accounts with the same name into one entity. That may be a SFDC problem on our side to a degree, but we need to make sure we trust the data every time instead of vetting each buying sign before acting. Review collected by and hosted on G2.com.
We're able to surround our ICP audience with brand consistent and relevant messaging when accounts are in-market to buy on different marketing channels. We use 6Sense to build custom audiences based on intent signals and engage in-market accounts at scale. It has helped us uncover buying trends and behaviors in specific industries that we can leverage for both marketing and sales. The segment builder and campaigns feature are straightforward and easy to work with. Review collected by and hosted on G2.com.
Orchestrations and workflows with 6sense data were more difficult to implement than expected. Depending on how your Salesforce is set-up , some of the out-of-the-box reporting features may not work for you. We have had to create custom objects and reports in Salesforce for accurate ROI and tracking. We have also noticed some data quality issues with differences betweeen 6Sense data enhancements and ZoomInfo data. 6Sense data at the Contact level seems to be more inconsistent than the Account level. Review collected by and hosted on G2.com.

6sense helps sellers and us as a Marketing team understand the accounts that are looking for us. It shows us who is visiting our website, what types of assets are most effective and the accounts that truily care about what we are doing. It has been a huge help in our ABM. Even though the tool can be quite daunting because of it's depth, having a CSM that can help support us is so helpful. Definitly helpful to just send a quick note and get a response right away. Review collected by and hosted on G2.com.
I don't know if I would consider it a bad thing, but because of how in depth the tool is, and how incredible it is for sellers, it can be a little daunting for the average Joe/Jane. Luckily, 6sense is constantly offering free trainings for us to get our sellers more involved! Review collected by and hosted on G2.com.

The easiness of building a segment and then setting up an ad campaign to target them. Review collected by and hosted on G2.com.
Having to upload the same ad twice when you want the UTM parameters to be different. Once you upload an ad, you're forced to assign a click-through link. Other ad platforms like LinkedIn let you upload ads to the library and then pull them into campaigns and add whatever URLs you want. It's a much better user expereince. Review collected by and hosted on G2.com.
I have a better understand about the 6sense platform and how to use it. Coming into the course, I had next to no experiene with 6sense. While I don't feel like I've mastered the program, I have a basic understanding that I can build on as I become more familar with the software. Review collected by and hosted on G2.com.
The test questions were very difficult to answer. I feel that even though the test was an open book test, the answers were hard to find. The way the questions are asked and the choices are worded, it makes it very difficult to find the right answer. Review collected by and hosted on G2.com.

I love how much data it pulls so that I can make informed decisions when it comes to my go to market outreach. Review collected by and hosted on G2.com.
I do believe that there is room for improvement with the data. It's not perfect, and I hav eto use another website to verify, then the data sets need to be refined. Review collected by and hosted on G2.com.
The insights the tool provides us are unparalleled, and the support we receive is the best I've ever had from any vendor. They also have an exceptional knowledge base and training materials. We use this tool every day and it is a core part of our marketing and sales workflows. Review collected by and hosted on G2.com.
There's limitations to how much you can customize it, which does make it a simpler tool to implement and use, but doesn't always offer the flexibility i need. However, they have a robust roadmap and do seem to listen to their customers, and often an issue I have will get resolved in the near future. Review collected by and hosted on G2.com.
The team we work with is very helpful and knowledgeable about the product and how to best use it in our space. Review collected by and hosted on G2.com.
The modeling isn't super flexible -- it would be helpful to be able to model off of custom objects, not just standard objects in SFDC. Review collected by and hosted on G2.com.
I love that 6sense is a one stop shop for a lot of our marketing efforts. It gives me visibility into a lot of different steps in the sales process and how to better improve ours. I also love that it integrates with so many different tools to give us further insight into our buyers processes/thoughts/motivations. The CSM team at 6Sense is also fantastic to work with! Review collected by and hosted on G2.com.
The thing I dislike about 6Sense is probably the reporting. It is a bit confusing and complicated and makes it more manual for when I need to report on it to upper management. Review collected by and hosted on G2.com.
I really liked the videos coming from experts from 6sense explaining step by step with screenshare and examples. It's also very informative on how you can discover other ways you may not have thought about to market to your customers. I also like how it's broken out between some video and some read on your own content which is easy to download. Integrating channels and the entire platform is really easy and userfriendly. Review collected by and hosted on G2.com.
Some of the screenshares on platforms are a little out dated, but still works all the same. Review collected by and hosted on G2.com.