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6sense Revenue Marketing Reviews & Product Details - Page 4

6sense Revenue Marketing Overview

What is 6sense Revenue Marketing?

6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial intelligence, 6sense captures anonymous buying signals from potential customers, enabling businesses to target the right accounts at the most opportune moments. This data-driven approach eliminates uncertainty in the sales process, allowing teams to focus their efforts on high-potential leads and optimize their strategies for maximum impact. The target audience for 6sense includes sales, marketing, and customer success teams across various industries looking to enhance their revenue generation capabilities. Organizations that face challenges in identifying qualified leads or struggle with inefficient sales processes can benefit significantly from the insights provided by 6sense. The platform is particularly useful for businesses aiming to improve their pipeline quality, accelerate sales velocity, and increase conversion rates, ultimately leading to predictable revenue growth. Key features of 6sense include its ability to analyze vast amounts of data to identify buying intent, recommend the most effective channels for outreach, and suggest tailored messaging that resonates with potential customers. This capability allows teams to engage with prospects in a more personalized manner, enhancing the likelihood of conversion. Furthermore, 6sense provides actionable insights that help organizations prioritize their sales efforts, ensuring that resources are allocated effectively and efficiently. The unique selling points of 6sense lie in its comprehensive approach to revenue generation. By integrating data from multiple sources, it provides a holistic view of the buyer's journey, enabling teams to make informed decisions based on real-time insights. This not only reduces friction in the sales process but also minimizes wasted efforts, as teams can focus on the most promising leads. As a result, organizations using 6sense can expect to see significant improvements in their overall sales performance, leading to sustainable revenue growth.

6sense Revenue Marketing Details
Product Website
Languages Supported
English
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Product Description

6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often.


Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,332 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Description

6sense is on a mission to revolutionize the way B
B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report
X increases in average contract value, 4X increases in win rate and
0-40% reduction in time to close deals. Know everything, do anything, with 6sense.


Renee B.
RB
Overview Provided by:
Engaging with thought leaders, award winners and innovative customers every single day!

Recent 6sense Revenue Marketing Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Solid insights and good DSP"
The ability to create dynamic segments for advertising campaigns
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Helpful AI Insights for Better Account Engagement"
6sense helps us identify high-intent accounts, making it easier to target the right prospects and improve our marketing efforts. The insights it pr...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Highly recommend the course, but would pair it with working sessions"
The course was incredibly thorough, which I needed as a new 6sense user. I'm used to working with Digital Marketing teams to provide advertising su...
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6sense Revenue Marketing Media

6sense Revenue Marketing Demo - Behavioral Analytics
You can see the behavioral analytics within segments, from website activity to B2B network activity, to media campaigns, both within 6sense and external.
6sense Revenue Marketing Demo - Profile Analytics
The platform allows you full visibility into a range of distributions by category. Pictured: revenue range, employee range, country and industry distribution.
Play 6sense Revenue Marketing Video
Play 6sense Revenue Marketing Video
Play 6sense Revenue Marketing Video
Play 6sense Revenue Marketing Video
Play 6sense Revenue Marketing Video

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1,007 6sense Revenue Marketing Reviews

4.3 out of 5
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1,007 6sense Revenue Marketing Reviews
4.3 out of 5
1,007 6sense Revenue Marketing Reviews
4.3 out of 5

6sense Revenue Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for 6sense Revenue MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Daniel O.
DO
Federal Account Executive - DOI, DOL, USDA, Civilian Agencies
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

6Sense has been completely eye opening to me who has been in Enterprise Field Sales for over a decade. The amount of intelligence I now have for my team is incredible. Being able to see what our customers are doing "anonymously" and targeting accounts based on intent signals is game changing. Historically, I was dialing for dollars. This makes outreach and prospecting WAY more impactful and strategic. My team is now using this tool daily, both SDRs and Sellers. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

Every now and then we have 6Sense pulling multiple accounts with the same name into one entity. That may be a SFDC problem on our side to a degree, but we need to make sure we trust the data every time instead of vetting each buying sign before acting. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

We are fully moving to ABX/ABM going into 2025. We would not be able to do this without tools like 6Sense. We have been lead focused since our inception, as most companies are. We can only rely so much on our own outreach and Marketing campaigns. But, with 6Sense, being able to see the impact of what those touch points creates (Google searches, Webinars attended, anonymous website visits) is incredible intelligence. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

We're able to surround our ICP audience with brand consistent and relevant messaging when accounts are in-market to buy on different marketing channels. We use 6Sense to build custom audiences based on intent signals and engage in-market accounts at scale. It has helped us uncover buying trends and behaviors in specific industries that we can leverage for both marketing and sales. The segment builder and campaigns feature are straightforward and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

Orchestrations and workflows with 6sense data were more difficult to implement than expected. Depending on how your Salesforce is set-up , some of the out-of-the-box reporting features may not work for you. We have had to create custom objects and reports in Salesforce for accurate ROI and tracking. We have also noticed some data quality issues with differences betweeen 6Sense data enhancements and ZoomInfo data. 6Sense data at the Contact level seems to be more inconsistent than the Account level. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

It's synthesizing all known and unknown buying signals and prediciting account behavior. We are using this to time marketing campaigns, tailor our messaging to topics of interest and time sales outreach. Review collected by and hosted on G2.com.

Nate T.
NT
Marketing Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

6sense helps sellers and us as a Marketing team understand the accounts that are looking for us. It shows us who is visiting our website, what types of assets are most effective and the accounts that truily care about what we are doing. It has been a huge help in our ABM. Even though the tool can be quite daunting because of it's depth, having a CSM that can help support us is so helpful. Definitly helpful to just send a quick note and get a response right away. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

I don't know if I would consider it a bad thing, but because of how in depth the tool is, and how incredible it is for sellers, it can be a little daunting for the average Joe/Jane. Luckily, 6sense is constantly offering free trainings for us to get our sellers more involved! Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

6sense has helped us to determine if the accounts that we like to think of as being top accounts, are actually top accounts. It also helps us show what accounts are showing true intenet and giving sellers the tools to go after the ones that are actually interested in learning more. Review collected by and hosted on G2.com.

Ayla W.
AW
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

The easiness of building a segment and then setting up an ad campaign to target them. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

Having to upload the same ad twice when you want the UTM parameters to be different. Once you upload an ad, you're forced to assign a click-through link. Other ad platforms like LinkedIn let you upload ads to the library and then pull them into campaigns and add whatever URLs you want. It's a much better user expereince. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

Keywords our segments are interested in which guides our ad message. Review collected by and hosted on G2.com.

DA
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about 6sense Revenue Marketing?

I have a better understand about the 6sense platform and how to use it. Coming into the course, I had next to no experiene with 6sense. While I don't feel like I've mastered the program, I have a basic understanding that I can build on as I become more familar with the software. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

The test questions were very difficult to answer. I feel that even though the test was an open book test, the answers were hard to find. The way the questions are asked and the choices are worded, it makes it very difficult to find the right answer. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

How to get better results working with MQLs and leads overall. Review collected by and hosted on G2.com.

Cam H.
CH
Agent for association.
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

I love how much data it pulls so that I can make informed decisions when it comes to my go to market outreach. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

I do believe that there is room for improvement with the data. It's not perfect, and I hav eto use another website to verify, then the data sets need to be refined. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

Data hasn't been perfect. Part of that is due to the CRM we use and the need to organize on our end, however, there's still room for improvement on 6sense end. Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

The insights the tool provides us are unparalleled, and the support we receive is the best I've ever had from any vendor. They also have an exceptional knowledge base and training materials. We use this tool every day and it is a core part of our marketing and sales workflows. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

There's limitations to how much you can customize it, which does make it a simpler tool to implement and use, but doesn't always offer the flexibility i need. However, they have a robust roadmap and do seem to listen to their customers, and often an issue I have will get resolved in the near future. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

Where our customers are in the buying cycle, and how to prioritize accounts for sales. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about 6sense Revenue Marketing?

The team we work with is very helpful and knowledgeable about the product and how to best use it in our space. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

The modeling isn't super flexible -- it would be helpful to be able to model off of custom objects, not just standard objects in SFDC. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

Helps to serve the need to get in front of customers BEFORE our competitors when prospects begin showing any signal of intent, consequently beating our competitors to mindshare. Helps us to advertise outside of basic search because it's broad and lacks targeting to companies that have a need, or the intent, to acquire a platform like ours. We use 6Sense to enable Sales teams with a holistic account-level view for outlets of combined intent in addition to contact persona and 6QA prioritization. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

I love that 6sense is a one stop shop for a lot of our marketing efforts. It gives me visibility into a lot of different steps in the sales process and how to better improve ours. I also love that it integrates with so many different tools to give us further insight into our buyers processes/thoughts/motivations. The CSM team at 6Sense is also fantastic to work with! Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

The thing I dislike about 6Sense is probably the reporting. It is a bit confusing and complicated and makes it more manual for when I need to report on it to upper management. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

6Sense is helping us uncover mysteries in our buying process and specifically the buying team and their motivations. It is benefiting us as we are able to taylor our marketing efforts to meet prospects where they are and provide the content that they are looking for. This helps move them along the buying process quickly and efficiently with little to no friction or annoyance to them. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue Marketing?

I really liked the videos coming from experts from 6sense explaining step by step with screenshare and examples. It's also very informative on how you can discover other ways you may not have thought about to market to your customers. I also like how it's broken out between some video and some read on your own content which is easy to download. Integrating channels and the entire platform is really easy and userfriendly. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

Some of the screenshares on platforms are a little out dated, but still works all the same. Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

It will help solve a lot of the disconnect we have when doing digital advertising. Right now, we guess a lot with structured tests, but it's hard to understand the outcome in terms of new accounts and revenue. Review collected by and hosted on G2.com.