1,002 6sense Revenue AI for Marketing Reviews
Overall Review Sentiment for 6sense Revenue AI for Marketing
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The 6sense Rev AI for Marketing is a game changer in refinding how I approach ABM Strategy, intent data and predicitive analytics. THe course provided a deep dive into orchestrating data driven, personalized buyer journeys, reinforcing the power of real-time insights to engage accounts at the perfect moment.
WHAT STOODOUT? It was super simple to eliminate the art of the process and just focus on the science. The precision and seamless integartions make scalable execution - SIMPLE. Review collected by and hosted on G2.com.
There is a learning curve. For teams new to AI-powered orchestration, understanding and fully leveraging the platforms capabailities takes time and training.
Another challenge is data dependency - while intent signals and predicitive insights are invaluable, they're only as good as the quality and completelness of your data. If your CRM is messy or your data hygiene isn't top-notch, your might stuggle to find the value. Review collected by and hosted on G2.com.
6sense Revenue AI for Marketing acts as a synergy for account based marketing, rather I should say account based experience.
Account identification and intent data - It helps identify anonymous website visitors and determine buying signals
Predictive modeling - The platform uses AI to predict which accounts are most likely to convert
Customer journey mapping - It tracks accounts through different buying stages
Account-based orchestration - Allows for coordinated marketing efforts across channels for target accounts
Analytics and reporting - Provides insights on campaign performance and attribution Review collected by and hosted on G2.com.
Nothing specific. However, it took us a while to build custom reports and sync the scoring models/multi-touch attribution into our CRM systems Review collected by and hosted on G2.com.
Consolidating audiences between all ad platforms is useful and time saving, it ensures that I'm reaching the same audience no matter where our ads are displayed. Review collected by and hosted on G2.com.
It's very expensive and the native ad solution is not very good. I get much better results setting up ads on their respective platforms than depending on the 6Sense ad tool. Reporting for "engagement" and "reach" isnt very reliable. The account profile fit is pretty much useless for a startup since we don't have historical date for the algorithm to build on. I would imagine a company who's ICP isn't changing very much would get more out of the tool. Review collected by and hosted on G2.com.
Our CRM is filled with accounts that do not meet our ICP (nearly 40%!) With 6sense, I can build segements that specifically target ICP accounts in the right in-market stage, with the right message at the right time. I love that I can share these segements directly to LinkedIn and GoogleAds. Additionally, creating daily and weekly alerts for the sales team has been a game changer. Now they understand when an account is 6QA and the egagement activities that occured. Review collected by and hosted on G2.com.
I hope that 6sense explores syncing segments to Marketo. Review collected by and hosted on G2.com.
I love the insights that 6sense is able to provide us, which is why we hold 6sense central to our GTM strategy. I also love the culture of 6sense. Our reps are always so knowledgable and strategic. Not only is 6sense a leader in their data and platform, but also thought leadership for marketing strategy as a whole. Review collected by and hosted on G2.com.
While the data is powerful, our sales team can struggle to digest and understand how to interpret all the data. The new UI does have enhancements to help with this, however, I notice many reps getting overwhelmed and giving up. I would also love to see enhancements with EMEA data. Review collected by and hosted on G2.com.
6sense is simply the best of the best! I've used it at 3 different companies, and it's been revolutionary in aligning Sales and Marketing for go-to-market strategy. It integrates and ingests you're entire tech-stack to provide visibility into all the actions of GTM teams. Not to mention their customer success and product teams are the best! You can tell that they regularly check in with their customers to drive the product roadmap and vision. It's more than a tool, it's a GTM lifestyle. Review collected by and hosted on G2.com.
The advertising on the platform can get expensive quickly and that's tough to navigate if you have a limited Marketing budget. If you want to do any sort of refined persona targeting, you're going to pay a premium to get in front of the right folks. Review collected by and hosted on G2.com.
6Sense Revenue AI for Marketing is a true game changer. I spend a majority of my day in the platform, where I'm able to efficiently and effectively run marketing campaigns to accounts that are currently in-market, which elimiates wasted ad spend on accounts that are not currently in-market for what we offer. Between building hyper-targeted campaign segments, seamlessly syncing them with digital advertising platforms, and showcasing intent-data on the account record within Salesforce, all members of our revenue team are able to work smarter. My favorite feature of 6Sense are segments - the filtering capabilities allow me to develop effective program segments across multiple product lines and target accounts with messaging relevent to their current stage of the buying cycle. The ability of 6Sense to integrate with many of the martech solutions we also use helps create a complete picture about account activity. Their RevCity platform is the perfect place for me to find answers to any support questions I might have, and the responsiveness to support tickets is fast and thorough. I've implemented 6Sense at two different companies, and each time the process has gone smooth. Simply put, I could not be the marketer that I am without 6Sense. Review collected by and hosted on G2.com.
The only element of 6Sense Revenue AI for Marketing that I wish would be improved would be the limited data that is exported on reports. I wish more fields were available and included in downloads. But that's such a minor element - the platform as a whole is phenomenal. Review collected by and hosted on G2.com.
6sense offers intent data that enable us to select hot accounts and connect with them through targeted campaigns. Its integration with our marketing stack is smooth and thus it makes it easier for us to source contacts and analytics between the systems. Review collected by and hosted on G2.com.
Ita more user-friendly interface would enhance the overall experience. Sometime it becomes difficult to locate different settings. Also, adsand campaign inteface is quite complex and filters are limited. An edit option on the table view would make it easier to edit campaigns. Review collected by and hosted on G2.com.
The ability to understand which accounts are behaving in a similar fashion to accounts where you have closed deals before. The insight the tool provides along with the focus and ability to drive strategy to focus on accounts that are more likely to be in market. We are able to use data to drive our strategy and help us focus in the right places. 6sense continues to invest in the tool as well as their partnerships and integrations. The tool becomes more powerful with each product release.
The community is amazing and there are so many helpful resources. I really love how they share how they use their own tool and their willingness to share the playbook. Review collected by and hosted on G2.com.
The tool is expensive and there is a lot of internal change management and education that needs to happen in order to gain full adoption. They do provide a lot of helpful resources, but there is still an internal lift needed to make an impact. Review collected by and hosted on G2.com.
While 6Sense has many amazing features, my favorite thing is that everything is so user friendly. I focus a lot of my time in creating segments, creating campaigns in the advertising section, and overlooking our keywords. All of which are key components to adding to the company's ROI. Having other collegues pick it up quickly has also helped our field marketing managers to create their own campaigns and run them themselves. Our 6Sense CSM is the best person to go to for any questions but when he is not available, support is unmatched. Review collected by and hosted on G2.com.
The only complaint I would have (which I am not sure it is something that can even be fixed) is how the advertising works for LinkedIn through 6Sense. What I enjoy about display ads is the ability to go back and edit if it goes into draft. Unfortunately, once it is live for LI, you cannot go back and edit. Review collected by and hosted on G2.com.
