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6sense Revenue AI for Marketing Reviews & Product Details

Simón T.
ST
Paid Media Strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about 6sense Revenue AI for Marketing?

I use 6sense daily, mostly for launching campaigns. This exciting product helps us view account engagement and funnel stages. I still have some doubts about the efficiency of their Display network and the results we can achieve from there, but the segments and export segments function is a Win. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

The export of segments to platforms such as Google Ads and LinkedIn Ads is limited, and getting lots of them for exporting more segments is really expensive. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

It is helping us identify accounts with high engagement and can be future clients. This is helping us reach the accounts even before they contact us. Review collected by and hosted on G2.com.

6sense Revenue AI for Marketing Overview

What is 6sense Revenue AI for Marketing?

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. Learn more at 6sense.com.

6sense Revenue AI for Marketing Details
Product Website
Languages Supported
English
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Product Description

6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often.


Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Description

6sense is on a mission to revolutionize the way B
B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report
X increases in average contract value, 4X increases in win rate and
0-40% reduction in time to close deals. Know everything, do anything, with 6sense.


Renee B.
RB
Overview Provided by:
Engaging with thought leaders, award winners and innovative customers every single day!

Recent 6sense Revenue AI for Marketing Reviews

Teodora L.
TL
Teodora L.Enterprise (> 1000 emp.)
5.0 out of 5
"Easy to use, a lot to learn"
Learning to use the 6sense platform alongside learning the tips and tricks of revenue-driven marketing has been a journey for me. But the 6sense pl...
Lesley V.
LV
Lesley V.Mid-Market (51-1000 emp.)
5.0 out of 5
"The best account intelligence platform I've used"
6Sense is an absolute must for any B2B company looking to grow pipeline and accelerate deals. Not only is their UI the easiest to navigate, but the...
AS
Aidan S.Mid-Market (51-1000 emp.)
4.0 out of 5
"We've been using 6sense Revenue AI to supercharge our GTM strategy and it's been a game changer!"
We specifically love the integration features withour existing CRM and marketing automation tools, which made adoption and usability quite seamless...
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6sense Revenue AI for Marketing Media

6sense Revenue AI for Marketing Demo - Behavioral Analytics
You can see the behavioral analytics within segments, from website activity to B2B network activity, to media campaigns, both within 6sense and external.
6sense Revenue AI for Marketing Demo - Profile Analytics
The platform allows you full visibility into a range of distributions by category. Pictured: revenue range, employee range, country and industry distribution.
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Play 6sense Revenue AI for Marketing Video
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999 out of 1,000 Total Reviews for 6sense Revenue AI for Marketing

4.3 out of 5
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6sense Revenue AI for Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for 6sense Revenue AI for MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AS
Growth Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about 6sense Revenue AI for Marketing?

We specifically love the integration features withour existing CRM and marketing automation tools, which made adoption and usability quite seamless. Additionally, it eliminates guesswork, which allows us to allocate our resources within a scrappy, relatively small team more effectively. Finally, it helps us identify accounts that are actively in-market, which gives our sales and marketing teams quite the edge. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

The platform is quite robust so it requires a significant learning curve. There are a lot of features within the paltform so onboarding takes time, and there aren't that many resources online to help new users learn about it. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

6sense provides a robust set of ABM analytics that help us determine which segments are giving the most value for our business. Additionally, 6sense has a unique set of targeting capabilities that make targeting specific segments with different intent levels possible on other platforms like LinkedIn where the capabilities may not be there. Not only is that benefitting us by making that targeting possible and precise, but it makes it easier as we don't have to find indirect, workaround solutions to make that targeting possible. Review collected by and hosted on G2.com.

Teodora L.
TL
digital marketing manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

Learning to use the 6sense platform alongside learning the tips and tricks of revenue-driven marketing has been a journey for me. But the 6sense platform is really easy to use, there are a lot of resources out there and a great team to help along the way. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

I like the platform, and it's usability, it is more about applying the strategy and program planning into action, that I sometimes feel overwhelmed to do, because there is so much out there. But with all the resources available, we are doing great. Taking one step at a time is the best way. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

Understanding buyer intent, and where they are in the funnel, makes a huge difference for improving our ROI and enhance our campaign efforts and performance. Review collected by and hosted on G2.com.

Erica B.
EB
Director of Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

Overall, 6sense helps bridge the gap between sales and marketing and give more insight into what people are interested in. My marketing team uses 6sense every day. It help sales and marketing teams align around the most important account lists, making it easier to move prospects through the pipeline. 6sense also makes deploying ads fairly easy on the marketing side. We are able to delploy several campaigns that are customizable to persona, company size and other important demographics. We have had great customer support and feel like 6sense is always willing to dive in and collaborate to come up with new ideas or solutions we need. Integrations were also seamless and easy to manage. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

I think some better reporting is needed especially for collaborating with sales. There is also a pretty big learning curve when it comes to using the platform it its entirety which has affected us getting sales to incorporate it into their day-to-day workflow. I think better implementation woul be helpful so everyone is on the same page. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

6sense allows us to focus on accounts that are showing high intent and we're able to create multi-channel personalized ABM campaigns for 1x1, 1:few and 1:many accounts. Through 6sense, we're able to manage several ad campaigns and provide more visibility into how Marketing is nurturing and engaging accounts alongside Sales. Review collected by and hosted on G2.com.

MF
Media Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

I like how it integrates well with other tools and platforms, making it easier for marketing teams to unify data and gain a clearer picture of customer journeys. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

The advanced features can provide a bit of a learning curve for new users, making it difficult to onboard people to the platform. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

6sense provides significant value by offering visibility into account engagement levels and their position within the buyer journey. This allows us to tailor our campaigns and reporting to reflect how specific audiences are interacting with our ads. Additionally, the platform enables us to segment account lists by key criteria such as geography, job titles, employee size, and more, ensuring precise targeting. We also leverage the ability to run highly personalized 1-to-1 and 1-to-few campaigns, which have delivered strong marketing outcomes. Review collected by and hosted on G2.com.

Vera A.
VA
Marketing Operations Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about 6sense Revenue AI for Marketing?

This platform brings together a range of powerful capabilities in one solution. It’s designed to help sales and marketing teams align around the most important account lists, making it easier to collaborate and move prospects through the pipeline. With tools like conversational emails, AI-powered agents, and paid ad placements, it also helps teams develop smarter strategies and more impactful messaging. By streamlining efforts across marketing, sales, and revenue teams, this platform sets the stage for a more connected and efficient way to work. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

Getting started with this platform has been a bit of a learning curve—it’s not the most intuitive system out of the box. We leaned heavily on manuals and guides in the beginning. While some features are well-developed, others could use some refinement, and there’s definitely potential for it to become even "smarter" down the line. For instance, it would be great if triggering conversational emails could incorporate data decision splits rather than relying solely on reports. Setting up workflows for different teams can also feel a bit overwhelming. That said, the support we’ve received from 6Sense CSMs has been fantastic and has really helped us work through these challenges. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

This tool gives us clearer insights into an account's buyer journey and areas of interest. It's been shaping how we plan, thanks to the structure 6Sense provides, and we’re already seeing noticeable improvements in account engagement. As we move forward, it will play a key role in aligning our teams and keeping our focus on the pipeline that truly matters. Review collected by and hosted on G2.com.

Natalie C.
NC
Marketing Operations Partner
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

Revenue AI for Marketing has given us invaluable insight into the buying behaviour and personas in our ideal customer profile. It has allowed us to quickly & effectively segment our audience to ensure our messaging is reaching the right organisations at the right time. Additionally, the support and enablement we have received from 6sense has been superior. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

Not a dislike, but room for improvement is the ANZ based intel. The platform feels very heavily weighted to US+. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

6sense Revenue AI has deanonimised our market for us. Before using the platform, it was a shot in the dark as to who to target, but now we can ensure our Marketing efforts are being distributed efficiently. Review collected by and hosted on G2.com.

Lesley V.
LV
Global Account-Based Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

6Sense is an absolute must for any B2B company looking to grow pipeline and accelerate deals. Not only is their UI the easiest to navigate, but their intent signals are also the best of any AI platform I've used. Their customer support is absolutely top notch, and our reps have always been knowledgable and responsive. We were also able to implement in record time thanks to their implementation specialists. The platform integrates with most of our existing tech stack, making orchestration and automation a breeze. We use 6Sense daily to inform all of our GTM strategies. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

I think the reporting aspect could use a polish. Its current state is a great start but I would love to see more report customization. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

We use 6Sense to understand which accounts from our TAL are in market, and to get as much information and intent signal as possible so we can personalize our marketing programs and outreach efforts. Review collected by and hosted on G2.com.

AA
Sr. Supervisor Programmatic
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

6senses predictive insights and account-based marketing capabilities are detailed and accurate, helping identify high-intent prospects so easily! It boosts lead conversion rates, enhances marketing ROI, and streamlines the sales pipeline with AI-driven analytics and precise audience segmentation. The platform is easy to use and the most detailed we've been able to get with our sales and marketing efforts. The customer support team is great, i work with multiple 6sense stakeholders and they are all so insightful for my team and bring great new ideas to the table Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

There are some minor platform limitations from a marketing standpoint, ex. only pulling 5 segments into a funnel report, or unable to change a segment within a campaign after it launched, but the pros outweigh the cons! Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

identifying prospects Review collected by and hosted on G2.com.

LV
ABM Marketing Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

The 6sense Rev AI for Marketing is a game changer in refinding how I approach ABM Strategy, intent data and predicitive analytics. THe course provided a deep dive into orchestrating data driven, personalized buyer journeys, reinforcing the power of real-time insights to engage accounts at the perfect moment.

WHAT STOODOUT? It was super simple to eliminate the art of the process and just focus on the science. The precision and seamless integartions make scalable execution - SIMPLE. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

There is a learning curve. For teams new to AI-powered orchestration, understanding and fully leveraging the platforms capabailities takes time and training.

Another challenge is data dependency - while intent signals and predicitive insights are invaluable, they're only as good as the quality and completelness of your data. If your CRM is messy or your data hygiene isn't top-notch, your might stuggle to find the value. Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

Eliminates blind spots by uncovering anonymous buyer intent, helping ABM teams prioritize in-marketing accounts and align sales and marketing with AI-driven insights. By optimizing engagement, reducing wasted spend, and accelerating pipeline growht, it turns ABM from reactive to predictive, ensuring the right message reaches the right accounts at the right time. Review collected by and hosted on G2.com.

Gayatri Ivaturi S.
GS
Director Level - Digital &amp; Content
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about 6sense Revenue AI for Marketing?

6sense Revenue AI for Marketing acts as a synergy for account based marketing, rather I should say account based experience.

Account identification and intent data - It helps identify anonymous website visitors and determine buying signals

Predictive modeling - The platform uses AI to predict which accounts are most likely to convert

Customer journey mapping - It tracks accounts through different buying stages

Account-based orchestration - Allows for coordinated marketing efforts across channels for target accounts

Analytics and reporting - Provides insights on campaign performance and attribution Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue AI for Marketing?

Nothing specific. However, it took us a while to build custom reports and sync the scoring models/multi-touch attribution into our CRM systems Review collected by and hosted on G2.com.

What problems is 6sense Revenue AI for Marketing solving and how is that benefiting you?

Potential accounts prioritisation. When I know the accounts visiting my website (in actuals) plus the third party intent signals from the same account showing certain level of interest on competitors along, the overlap is my highest priority and that low hanging fruit has to be converted into the revenue streams. Review collected by and hosted on G2.com.