6sense Revenue Marketing Reviews & Product Details

6sense is the north star for all of our outbound and ABM efforts. I am in the product daily because it gives us invaluable data to prioritize our target account lists and in-market insights to effectively personalize our messaging for buying stage.

We're made more successful thanks to the tenacious support of our account manager. They work as an extension of our own team, offering resources and thought leadership designed to support us in reaching our goals.

The integration between SFDB helps our sellers keep their focus locked on their target account lists. Review collected by and hosted on G2.com.

Success with 6sense requires a long-term energy investment, especially for AEs and SDRs. It's very hard to secure and maintain buy-in because getting results takes time that sales orgs often do not have. Review collected by and hosted on G2.com.

I really enjoy the overall technology behind 6sense and it's ability to determine who is actively showing intent in your product or product category. I also enjoy how easily it integrates into our SFDC instance as it allows our sales team members to be able to see their hot, warm, and cold leads. Our social team also loves the ability to use segments to create super personalized ad campaigns for our entire prospect base but also for our ABM team efforts. My CSM has been amazing and always been very quick to answer any of my questions as well as provide additional training or enablement. I also love how easy it is to add/update or remove keywords! Review collected by and hosted on G2.com.

One of the major downside of 6sense is that it's a little hard to decode the actual intent activity of prospects. It's often hidden and our sales team finds it difficult to truly understand what a prospect is doing. Review collected by and hosted on G2.com.

We specifically love the integration features withour existing CRM and marketing automation tools, which made adoption and usability quite seamless. Additionally, it eliminates guesswork, which allows us to allocate our resources within a scrappy, relatively small team more effectively. Finally, it helps us identify accounts that are actively in-market, which gives our sales and marketing teams quite the edge. Review collected by and hosted on G2.com.

The platform is quite robust so it requires a significant learning curve. There are a lot of features within the paltform so onboarding takes time, and there aren't that many resources online to help new users learn about it. Review collected by and hosted on G2.com.

The capabilities of Revenue AI is impressive to eliminate a lot of manual prospecting work, questions around company engagement history, etc. It really gives a clear direction for customers like us to focus on quality targeting for marketing and sales as well as customized engagement.

I love how the predictive model encompasses the 1st party engagement from GTM teams as well as 3rd party data very nicely. There are enough customization features to make sure certain behaviors are tracked.

Customer support is great and responsive Review collected by and hosted on G2.com.

Ease of use is clear, but sometimes challenging to promote frequency of use with Sales teams

While 6Sense delivers amazing improvements and new features constantly, there are foundational platform capabilities that 6sense can prioritize to help customers scale

It's a stellar product that a buyer needs to really prepare all participating Sales teams and Marketing teams to participate Review collected by and hosted on G2.com.

The UI/UX is super intuitive. It’s easy to set up campaigns, route alerts, and get things moving, whether you’re a beginner or an expert. New users ramp up quickly, but there’s also enough depth for advanced workflows when needed. Review collected by and hosted on G2.com.

There are some quirks. Some workflows and integrations could be smoother, and keeping your data clean is key—otherwise, you might need workarounds to get campaigns running the way you want. Also, I wish we could sync more records when pulling report segments from Salesforce, but lists do the job. Review collected by and hosted on G2.com.

Sales reps love 6Sense for its powerful AI-driven insights that help identify and prioritize high-potential leads, allowing them to focus their efforts where it counts most. It also provides real-time account and buyer intent data, enabling reps to tailor their outreach with precision and increase conversion rates. Review collected by and hosted on G2.com.

I think some of the layouts, of how you can filter the right accounts to reach out to would be better. I think a more aestheically pleasing way to use the platform would make it better, but overall not bad. Review collected by and hosted on G2.com.

Learning to use the 6sense platform alongside learning the tips and tricks of revenue-driven marketing has been a journey for me. But the 6sense platform is really easy to use, there are a lot of resources out there and a great team to help along the way. Review collected by and hosted on G2.com.

I like the platform, and it's usability, it is more about applying the strategy and program planning into action, that I sometimes feel overwhelmed to do, because there is so much out there. But with all the resources available, we are doing great. Taking one step at a time is the best way. Review collected by and hosted on G2.com.

Overall, 6sense helps bridge the gap between sales and marketing and give more insight into what people are interested in. My marketing team uses 6sense every day. It help sales and marketing teams align around the most important account lists, making it easier to move prospects through the pipeline. 6sense also makes deploying ads fairly easy on the marketing side. We are able to delploy several campaigns that are customizable to persona, company size and other important demographics. We have had great customer support and feel like 6sense is always willing to dive in and collaborate to come up with new ideas or solutions we need. Integrations were also seamless and easy to manage. Review collected by and hosted on G2.com.

I think some better reporting is needed especially for collaborating with sales. There is also a pretty big learning curve when it comes to using the platform it its entirety which has affected us getting sales to incorporate it into their day-to-day workflow. I think better implementation woul be helpful so everyone is on the same page. Review collected by and hosted on G2.com.

I like how it integrates well with other tools and platforms, making it easier for marketing teams to unify data and gain a clearer picture of customer journeys. Review collected by and hosted on G2.com.

The advanced features can provide a bit of a learning curve for new users, making it difficult to onboard people to the platform. Review collected by and hosted on G2.com.

This platform brings together a range of powerful capabilities in one solution. It’s designed to help sales and marketing teams align around the most important account lists, making it easier to collaborate and move prospects through the pipeline. With tools like conversational emails, AI-powered agents, and paid ad placements, it also helps teams develop smarter strategies and more impactful messaging. By streamlining efforts across marketing, sales, and revenue teams, this platform sets the stage for a more connected and efficient way to work. Review collected by and hosted on G2.com.

Getting started with this platform has been a bit of a learning curve—it’s not the most intuitive system out of the box. We leaned heavily on manuals and guides in the beginning. While some features are well-developed, others could use some refinement, and there’s definitely potential for it to become even "smarter" down the line. For instance, it would be great if triggering conversational emails could incorporate data decision splits rather than relying solely on reports. Setting up workflows for different teams can also feel a bit overwhelming. That said, the support we’ve received from 6Sense CSMs has been fantastic and has really helped us work through these challenges. Review collected by and hosted on G2.com.