Adobe Audience Manager Reviews & Product Details

The fact that it was an easy and best solution to manage the customer journey and improving outcomes for our clients. We really saw the connection between sales and marketing and felt it was more streamlined. Review collected by and hosted on G2.com.

It can sometimes be a bit buggy but I felt it was all to do with the tech end of things that can be fixed. The UX could also be enhanced too because I find sometimes the buttons are positioned in odd places. Review collected by and hosted on G2.com.

Adobe Experience Cloud offers several benefits and helpful features for businesses looking to enhance their digital marketing and customer experience efforts. It provides a comprehensive suite of tools and services that are tightly integrated. Review collected by and hosted on G2.com.

The least helpful about Adobe Experience Cloud for me is its customization options. Making extensive changes or integrating with other existing systems can sometimes be challenging. Depending on the specific requirements and the complexity of integration, additional development resources or technical expertise may be needed. Review collected by and hosted on G2.com.

Real time data that's easy to obtain and gain insights, endless number of ways to provide personalised online experiences Review collected by and hosted on G2.com.

Can be overwhelming at the start with all the different products and their features Review collected by and hosted on G2.com.

-> Server-side forwarding from the Adobe Analytics tool.

-> The segments are readily available in real-time to other Experience cloud tools like Adobe Target, Adobe Campaign etc.

-> A value add with robust Destinations integrations. Review collected by and hosted on G2.com.

-> This tool is built on the traditional DMP (Data Management Platform) concept. This would be better if it is integrated with the new CDP (Customer Data Platform).

-> The UI of the tool needs to be revamped with the new widgets.

-> Nesting the segments feature is not available. Review collected by and hosted on G2.com.

Great features like profile merge, LAL, PA. We can create audience based off of 1st, 2nd and 3rd party data combined Review collected by and hosted on G2.com.

Nothing at this point but system speed can be improved as you create more and more traits and segments it's tends to slow down a bit Review collected by and hosted on G2.com.

Drag and drop metrics, dimensions into the workspaces Review collected by and hosted on G2.com.

Does not display more than 400 rows in the workspace Review collected by and hosted on G2.com.

As a B2B Marketer, Amazon Experience Cloud's ability to comprehensively track performance analytics, and optimize user journey experience across the different platforms to power our conversion funnel is what I like the best about all the interconnected applications of Adobe Experience Cloud that works in perfect synergy. Review collected by and hosted on G2.com.

Requires a lot of effort to learn and understand the tools to make the best use when compared to other pre-built easy-to onboard tools out there in the market. Complications and lack of support to integrate with non-Adobe tools to gather further data of customer journey. Review collected by and hosted on G2.com.

Straightforward interface for simple audience creation and management. Search functionality is good so you don't particularly need a good audience taxonomy. Review collected by and hosted on G2.com.

There is a significant lack of reporting on core functionalities of the product. It is very easy to use the product inefficiently because of this lack of reporting. The interface is very outdated and quite buggy, deep links don't work and you'll find yourself logged out and unable to login a lot. User management is quite frustrating.

CRM integration with Adobe campaign is quite poor. Review collected by and hosted on G2.com.

AAM is very h helpful for segmenting and creating user personas to target. It also integrates well with other Adobe marketing cloud eco-system that allows more impact on the conversion. Review collected by and hosted on G2.com.

There is not much to dislike about this product. However, in my opinion, it could be confusing for a beginner since AAM provides a lot of features and integration options. Review collected by and hosted on G2.com.

I like Adobe Audience Manage for pulling the data from Adobe Analytics by creating perfect and powerful segments with the help of traits and signals. Adobe Audience Manager helped me managing the customers data pipeline by bringing audience data sets together, making it easy to collect relevant information about website visitors, Creating perfect and powerful segments and that segments we are using in our campaign operation. Review collected by and hosted on G2.com.

Adobe Audience Manager is easy to use and I do not have any dislike for this platform. Review collected by and hosted on G2.com.