Salesforce Marketing Cloud Intelligence (formerly Datorama) Reviews & Product Details

The Salesforce Marketing Cloud Suite is an extremely potent arsenal of tools that empowers us to seamlessly build hyper personalized, cross-channel marketing campaigns. Being able to segment audiences, build automated workflows and track our messaging in real-time has transformed the way we approach marketing. Syncs with other Salesforce products and provides easy to work data share options which further enrich our understanding of customer behavior. The amount of customization you can do with those services is insane and that is what helps tailor your campaigns to very specific customer needs. Review collected by and hosted on G2.com.

Onboarding new users to Salesforce Marketing Cloud Suite is challenging due to the intense learning curve. In addition, the user interface is powerful at getting specific data back into your hands but it feels clunky and to use features correctly its assumed you've gone through a boot camp of some sort. Finally, the complexity of the suite sometimes adds problems: degraded system performances and everyday bugs interrupting workflows. In addition, the platform can be quite expensive for smaller businesses or those with restrained marketing budgets. Continuous monitoring and management through a dedicated team also adds to the total expense Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Intelligence (formerly Datorama) is a powerful tool for marketers, but it takes some getting used to. Its interface is packed with features, which can initially feel overwhelming, especially for newcomers. However, with time and practice, it becomes a key platform for managing and analyzing data from various marketing channels. Getting it up and running isn’t always straightforward. Implementation can be complex, especially for larger businesses, and you may need technical help to get everything integrated. Once it's set up, though, the benefits shine. Customer support is generally solid, with multiple ways to get help, though more complex issues might take a bit longer to resolve. If your team uses the platform daily for campaign tracking and reporting, it’s a game changer, offering deep insights and automation that save time. Integration is where Marketing Cloud Intelligence stands out. It connects smoothly with other platforms, including Salesforce products, allowing you to pull data together effortlessly. However, setting up these integrations, especially custom ones, might need some expert assistance. Review collected by and hosted on G2.com.

For now, I don't have any dislikes about it. If there's anything in the future that I want to share, I'll update my review. Review collected by and hosted on G2.com.

I love Salesforce Marketing Cloud Intelligence for its powerful data integration capabilities, allowing me to unify marketing metrics from various sources. The intuitive dashboards and AI-driven insights make it easy to analyze performance and optimize campaigns effectively. Review collected by and hosted on G2.com.

I find Salesforce Marketing Cloud Intelligence can be complex to navigate initially, especially for new users. Additionally, the pricing can be high, which may be a barrier for smaller businesses seeking comprehensive analytics solutions Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Intelligence is very easy to use and very easy to implement. It has multiple features that can be integrated. I frequently use this platform. And also it gives great customer support. Review collected by and hosted on G2.com.

I don't find any dislike for Salesforce Marketing Cloud Intelligence platform. For me, it is very useful and effectively solves various problems. Review collected by and hosted on G2.com.

The most promising aspect of this platform which I like is that its providing a centric platform for data analysis Review collected by and hosted on G2.com.

Initially, while I was doing internship in my college days back in 2017 it was a small organisation, they wanted to switch to this tool from Tableau but due to its cost they were not able to. So, its a bit costly for small scale organisations Review collected by and hosted on G2.com.

Platform with potential to enable enhanced marketing journeys for hcp and customers Review collected by and hosted on G2.com.

Some integration are still a work in progress or not direct first party hence limiting the platform effectiveness Review collected by and hosted on G2.com.

It's the best cloud marketing tool to run any type of marketing campaign, it's easy to send email campaings, send news letters and send personalized markeitng content to target audience. It can be integrated with the website to check the traffic. Review collected by and hosted on G2.com.

overall it's the best product to use but it's a costly affair, also it required bit of a training to move ahead. Review collected by and hosted on G2.com.

It help me to get insight of my customers Review collected by and hosted on G2.com.

Sometime I do not understand how to configure it Review collected by and hosted on G2.com.

Quick way to gain insights on campaigns. Review collected by and hosted on G2.com.

Custom development and maintenance can be a bit rough Review collected by and hosted on G2.com.

Ability to configure intelligent campaigns and iterate them based on data insights to improve customer acquisition Review collected by and hosted on G2.com.

The customer support and community engagment can be improved to provide better resolution to customer issues Review collected by and hosted on G2.com.