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Intuit Mailchimp Email Marketing Reviews & Product Details

Intuit Mailchimp Email Marketing Overview

What is Intuit Mailchimp Email Marketing?

Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million businesses globally, Mailchimp provides tools specifically tailored to meet the needs of companies aiming to drive customer engagement, nurture leads, and foster long-term loyalty through email marketing. This platform is particularly beneficial for small to mid-sized businesses that require an effective means of communication with their customers. Mailchimp’s email marketing features empower users to build meaningful relationships while achieving measurable results. Whether launching a new product, sharing company updates, or delivering tailored messaging to specific segments of their audience, Mailchimp simplifies the process, allowing businesses to focus on their core activities. Key features of Mailchimp include customizable email campaigns that utilize beautiful, pre-designed templates alongside an intuitive drag-and-drop editor. This functionality enables users to craft professional emails that resonate with their brand’s voice. Additionally, advanced segmentation and personalization capabilities allow businesses to reach the right audience with targeted messages based on behavior, demographics, or purchase history. This level of personalization enhances engagement and improves the overall effectiveness of campaigns. Mailchimp also offers powerful analytics, providing users with detailed reports and insights to track open rates, click-throughs, and other campaign success metrics. This data-driven approach helps businesses refine their strategies and make informed decisions. Furthermore, seamless integrations with over 300 tools, including CRMs and eCommerce platforms, create a cohesive workflow that enhances operational efficiency. Time-saving automations enable users to set up automated email series, ensuring consistent engagement with new subscribers and re-engagement with existing customers through personalized follow-ups. Overall, Intuit Mailchimp - Email Marketing is designed for users who seek intuitive tools without the complexity often associated with larger marketing platforms. By focusing on personalization, data-driven insights, and seamless integration, Mailchimp helps businesses transform their email strategy into a powerful driver of growth, making it an essential tool for any organization looking to enhance its customer communication and engagement efforts.

Intuit Mailchimp Email Marketing Details
Product Website
Languages Supported
German, English, French, Italian, Portuguese, Spanish
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Product Description

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.

How do you position yourself against your competitors?

Intuit Mailchimp is purpose-built to empower businesses with the tools they need to connect with their audiences through impactful email marketing. While many platforms focus on performance metrics, Mailchimp goes further by analyzing the data from over half a billion emails we send daily to deliver personalized insights and actionable recommendations.

What truly sets Mailchimp apart is its ability to help businesses turn insights into action. By focusing on email marketing as the foundation of customer engagement, we enable users to drive revenue, build lasting relationships, and amplify their brand’s voice—all with a platform that grows alongside them.


Seller Details
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
247,378 Twitter followers
LinkedIn® Page
www.linkedin.com
1,795 employees on LinkedIn®
Description

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.


MG
Overview Provided by:

Intuit Mailchimp Email Marketing Integrations

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Verified by Intuit Mailchimp Email Marketing

Recent Intuit Mailchimp Email Marketing Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"monkey see, monkey do..."
I've used several email marketing platforms over the years and I find that Mailchimp is the most intuitive. It provides the features I need while s...
PB
Paul B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Excellent software that does what it is supposed to"
Easy to use with great templates that make marketing fun
VS
Val S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy to use email marketing tools"
MC is easy to use, with lots of built-in design tools to make it simple for non-designers to create beautiful emails. It's also pretty simple to ge...

Intuit Mailchimp Email Marketing Media

Intuit Mailchimp Email Marketing Demo - Make the most out of your campaigns with advanced analytics and reporting tools
Monitor trends, track performance, and get actionable insights that help you create better campaigns and drive customer engagement.
Intuit Mailchimp Email Marketing Demo - Fuel your campaigns with precise audience segmentation
Let AI simplify your workflow by generating complex customer segments for highly personalized campaigns.
Intuit Mailchimp Email Marketing Demo - Streamline your omnichannel marketing
Build campaigns across multiple channels, and then manage them all from one convenient place.
Intuit Mailchimp Email Marketing Demo - Reach the right people with the right message at exactly the right time
Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automations with Customer Journey Builder.*
Intuit Mailchimp Email Marketing Demo - Reach customers on-the-go with SMS marketing
Unify your marketing under one roof by seamlessly integrating SMS into your email, automations, and social campaigns.
Intuit Mailchimp Email Marketing Demo - Deliver relevant content faster with the help of AI
Generate professionally written, on-brand marketing emails with the press of a button. You only need to review, edit, and send.
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Play Intuit Mailchimp Email Marketing Video
Play Intuit Mailchimp Email Marketing Video
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Official Interactive Demo

Intuit Mailchimp Email Marketing demo available

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Video Reviews

12,714 Intuit Mailchimp Email Marketing Reviews

4.3 out of 5
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12,714 Intuit Mailchimp Email Marketing Reviews
4.3 out of 5
12,714 Intuit Mailchimp Email Marketing Reviews
4.3 out of 5

Intuit Mailchimp Email Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Intuit Mailchimp Email MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MM
Communications, Marketing and Advertising Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

It's very easy and intuitive even for a new user to figure out how to build an email campaign. The preset templates are great but you can also very easily built your own template very easily if you have an eye for design and balance of typography. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Unfortunately there's no way to find out if the email ended up in a spam folder. I'm surprised that you get a e.g. 30% open rate, because even when you click on the email to delete without reading, it would be marked as read.

I believe the trigger for an email to count and "open" is to allow the images to download and most email clients have that disabled by default. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

There's two things that Mailchimp make me benefit from

1. Avoiding my company's to be blacklisted as "spammer" by sending thousands of emails from the same email address and IP address

2. The Analytics of the Performance of your campaigns which are great and very helpful to make you understand the results of your campaigns Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Marinos. We appreciate your thorough and thoughtful review. We'll be sure to pass your feedback along to the team.

PT
Publisher
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

What I like best about Intuit Mailchimp Email Marketing are customer journeys and audience segmentations. With its powerful landing pages, customers are guided along the path to finding the products they like. Importantly, audience segmentation is a powerful tool to increase customer retention. For Database Comics, with audience segmentations and email marketing, it has been possible to improve customer engagement by 20% in three months, generate leads and increase revenue. Importantly, newsletter growth and contact acquisition is simple with options for importing, copy/pasting or adding a document. Intuit Mailchimp Email Marketing is a great software for marketing a product or selling from e-commerce on a special occasion. Professionally, I use the software weekly to grow my newsletter and schedule the RSS feed. Mailchimp is simple to implement with the shortlinks for the e-mail campaigns which are copy/pasted into widgets on websites though forms require an entry-level coding ability to implement segments via field tags on the form builder. Incredibly, Mailchimp is simple to integrate into the Wordpress newsletter and widget as well as social media. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Though email marketing drives product marketing, direct-to-email functionality to drive sales needs improvements. With better email templates aimed at generating more clicks on outbound links, progress can be made. In addition, customer support is limited for users without a subscription. With an Essentials plan, businesses can have access to 24/7 email, chat support. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

Prior to using Intuit Mailchimp Email Marketing, I was Mailpoet and the Wordpress newsletter. Problems I encountered were the lack of weekly marketing automation, ensuring deliverability and increasing engagement with open-rates and clicks. Mailchimp allows me to select the right contact for the right e-mail, select pre-built templates for my campaigns and even send my campaigns at regular intervals to keep my audience engaged, and increase clicks and open-rates with better deliverability and ease of integration into Wordpress. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Patrick, we appreciate your thorough review. We will make sure this feedback is passed along to the appropriate teams.

SF
Product Manager | Digital Marketing Strategist
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

One thing that I like about Intuit Mailchimp Email Marketing is the clean design and how easy it is to navigate, ease of implementation, and easy integration especially when you are new to using email marketing software. The pricing is straightforward, and the customer service has been great. It’s a great tool with useful features that make email marketing easier and frequency of use overtime. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

What I dislike about Intuit Mailchimp Email Marketing is the fact that it become expensive when your subscriber databse is increasing, making you end up paying more than expected. And another issue is the design options are quite limited, which can be very frustrating if your small business doesn’t fit their templates available. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

The bigest problem Intuit Mailchimp Email Marketing solved and how is has benefited me is simplifying email marketing. It helped me create, schedule, and send campaigns easily without needing advanced technical skills. Yes, it's that simple to use! And again, the automation features saved us (my clients) time by handling leads, nuturing, follow-ups, and the well detailed analytics helped tracked performance and gave good results. Review collected by and hosted on G2.com.

LM
Communications Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

Analytics - Open rates, click rates, click maps, subject line optimization, email formatting optimization. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Difficult to think of something I don't like, but I would probably say just limitation in creating audiences from existing groups in CCB. We get by with CCB Chimp for our primary audience but it's tricky for our ministries to email their already established CCB groups through mailchimp. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

Mailchimp has given us great insights on our audience coming from very limited analytics at CCB. It is helping us engage with our audience better, understand what they are responding to and tailor our content accordingly. Review collected by and hosted on G2.com.

TM
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

nothing helpful, very terrible, dishonest,, fraud practices this may be due to thier recent new ownership with intuit. I will add they had a few glitches like locking me out and hanging up the phone and missing features in my account that were accidnteal "glitches" but they actually have full control of what they are doing and its fully intentional. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

This is the complaint I have sumbitted to mailchimp compliance. Let see how they handle it. "I am contacting MailChimp regarding a serious issue with the onboarding process, where a Mailchimp employee, Kathleen, took control of my screen and submitted an SMS application without my permission. This behavior is illegal and unethical. I am questioning if Mailchimp employees are incentivized for SMS sign-ups or if this fraudulent activity goes higher up than that. I see the company was purchased recently by Intuit. There is complete lack of transparency on the website regarding token charges without providing the information to customer until after they signed up.

Considering a huge breach of trust I am concerned about other business information being used without authorization, such as unauthorized access to my social media accounts, potential data theft, being locked out of certain features so I can't protect myself, and more. I am demanding a complete termination of our business relationship and full refund within 1 day before filing with the Attorney General and the BBB. I will be keeping a copy of this correspondence for proof of this request." Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

now they have breached my trust, they are solving no problems Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Tzippora. Please contact our support team with your account details so we can take appropriate action. You can reach our Compliance team directly at compliance[at]mailchimp[dot]com. We apologize for the experience you've had thus far and want to make sure you're taken care of.

AR
Marketing Executive
Market Research
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

Intuit Mailchimp stands out for its user-friendly interface, automation features, and strong analytics. It offers great templates, seamless integrations, and AI-powered tools to optimize campaigns. Perfect for businesses of all sizes! 🚀 Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Mailchimp's pricing can be a bit high, especially as your contact list grows. Some advanced features are locked behind expensive plans, which may not be ideal for small businesses on a budget. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

Mailchimp helps businesses automate email marketing, segment audiences, and track campaign performance. It simplifies customer engagement, improves email deliverability, and boosts conversions with AI-driven insights. This saves time, enhances marketing efficiency, and drives better ROI. Review collected by and hosted on G2.com.

AA
Founder &amp; CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

It makes easy for us to email newsletters to our database. It also links easily with our Eventbrite, making it easy to grow our database! Our marketing Manager Manager can do some amazing emails with it and she is great with a lot of it's features! Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

I'm not as proficient with it and I don't know some of it's features. It would be great to get a tutorial from Mailchimp to maximise it's functionality. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

It allows us to communicate easily with our database. We can schedule newsletters in advance and provides great information how enaged people are with our content. It also links very easily and speaks with our Eventbrite account. When people register for our events on Eventbrite it goes straight to our database, this saves us having to do the transfers manually. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Ademola. Thank you for your review and feedback.

HK
Executive Assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

Ease of use in editing campaigns prior to publishing, and being able to come back to finish at later times. Being able to replicate campaigns has been a big time saver. Importing contacts and having the contact management features is also very helpful. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Building an email campaign from scratch is challenging - as I have to use other design software to create blocks and then import those into MC. Alot of building has to happen outside of MC in order to create a visually appealing design. Font options and formatting are also limited. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

being able to import large amounts of contact data at once, and email content to all of them easily. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Harmony! Thank you for sharing your feedback with us.

TH
Marketing Associate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

For the price, the tools and automation are exactly what you need them to be, and social media scheduling is a nice additional feature. I am considering switching back from Constant Contact because the integration pushed data to HubSpot on whether contacts opened or clicked on marketing emails, while Constant Contact could not. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

It can be beaten by some other ESPs offering similar features on price (not by a lot) but it still serves as a very competitive option. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

MailChimp can provide emails at scale, where many CRMs will overcharge you for a large audience potentially built up over years organically. The data that comes back to HubSpot is informative to our sales team and the rest of our staff helping them understand how marketing is working on the individual level. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Thomas. Thank you for your review and feedback.

EO
cyBer-reKup-eXpert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Intuit Mailchimp Email Marketing?

For over 10 years we could use the platform to send e-mails to club-members.

We've seen it grow but it always was simple to use. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

We do understand that nothing is free in this world. As a non-profit organisation we are very gratefull for the past 10 years. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

Keeping track of subscriptions, sending e-mails, Review collected by and hosted on G2.com.