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Avis sur 178 Yahoo AdTech DSP
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Native is what theyre best at. and there is so much reach across many of their O&O Avis collecté par et hébergé sur G2.com.
Not integrated well with Google, which can make tapping into their ad server difficult Avis collecté par et hébergé sur G2.com.
Has great customer support/service, its an easy system to work with from a planning/inventory/branding perspective. The interface is different but the end result is good. If you want to make an impression and target your audience, Verizon has done it. Avis collecté par et hébergé sur G2.com.
The system was slower than other programs I've worked with, but other than that its great and cant find many things to dislike about it. Avis collecté par et hébergé sur G2.com.
The user interface on Yahoo Gemini is relatively similar to Google Ads or Microsoft/Bing ads, which is helpful when advertising across multiple platforms. Avis collecté par et hébergé sur G2.com.
Yahoo Gemini has a learning curve and the user interface doesn't operate as efficiently as other online advertising platforms. It is often finicky and confusing. Avis collecté par et hébergé sur G2.com.
Yahoo! is a great addition to other marketing efforts "
Installation and deployment are similar to other search platforms, which makes implementation straightforward and accessible.
Reports: Data export is straightforward and granular (or high-level) as desired. Exports to a CSV or XLSX file for manipulation and analysis. Avis collecté par et hébergé sur G2.com.
Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (such as display). They are slowly recovering, but do not expect the same high-powered analytics capabilities from Google, shall we say.
Revenue tracking and linking conversions / revenue to advertising spend can be tricky to implement and unsuitable for full funnel tracking. Avis collecté par et hébergé sur G2.com.
I like its interface wich is very user friendly and understandable ata first sight, no need to receive a product introduction for starters. also, the planner tool is alway helpful in order to create proposals for the commercial team without having to bid in order to know about the prices on the market.
Reporting almost in real time also gives our clients the ability to Avis collecté par et hébergé sur G2.com.
Sometimes loading times even in a good internet conection can be painful, also, the platform sometimes gets stucked at times.
Lastly, I would add a function to forecast inventory availability even with few data making some predictions with previous campaings Avis collecté par et hébergé sur G2.com.
Good for Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers Avis collecté par et hébergé sur G2.com.
I liked every single option in Verizon Media DSP, so that i honestly have nothing to comment here Avis collecté par et hébergé sur G2.com.
Programmatic Advertisers that use Verizon Media and have their account mapped through . Avis collecté par et hébergé sur G2.com.
The software is good, I don’t have anything negative to say about it. Avis collecté par et hébergé sur G2.com.
I like Yahoo advertising because wide selection of advertising medium. Search Ads. Banners (display media), Mobile, etc. Yahoo has a great audience. You are able to reach 55+ audience, which is very important. Avis collecté par et hébergé sur G2.com.
Search Ads are much lower in volume than Google. Display media is hard to make work on a pure ROI basis. You need to continually optimize your creative. Avis collecté par et hébergé sur G2.com.
Multiple ad formats, optimized display URL, personalized advertising, ability to tell a visual story through sponsored ads in carousel format. Avis collecté par et hébergé sur G2.com.
It covers only 30% of your potential market, according to Yahoo. So, I have to use Google ads along with Yahoo ad to cover the whole market. Avis collecté par et hébergé sur G2.com.
