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How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc). Avis collecté par et hébergé sur G2.com.
Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a more intricate cross-property measurement that follows individual human users. Moreover, struggling that we don't have coverage on our desktop app! Avis collecté par et hébergé sur G2.com.
The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push. Avis collecté par et hébergé sur G2.com.
Due to the fact that we have over 1000 apps the dashboard is extremely slow to load. Avis collecté par et hébergé sur G2.com.
The ease of defining, sending and looking up events and event attributes Avis collecté par et hébergé sur G2.com.
Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame Avis collecté par et hébergé sur G2.com.
Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard. Avis collecté par et hébergé sur G2.com.
Missing data features: raw data export flexibility, API export higher caps, more audience export options. Avis collecté par et hébergé sur G2.com.
Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.) Avis collecté par et hébergé sur G2.com.
The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions. Avis collecté par et hébergé sur G2.com.
It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well. Avis collecté par et hébergé sur G2.com.
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything. Avis collecté par et hébergé sur G2.com.
I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out. Avis collecté par et hébergé sur G2.com.
I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution. Avis collecté par et hébergé sur G2.com.
I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features. Avis collecté par et hébergé sur G2.com.
I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to. Avis collecté par et hébergé sur G2.com.
Good dashboard to view metrics. Customizeable views as per business needs Avis collecté par et hébergé sur G2.com.
Integration issues. It is not as easy to integrate compared to GA and other tools Avis collecté par et hébergé sur G2.com.
