Moloco Avantages et Inconvénients

As someone who has used Moloco, I can say that the platform has been a game-changer for our mobile advertising efforts. The most impressive part is how it leverages machine learning to optimize our campaigns. We saw a significant improvement in user acquisition and engagement because Moloco’s algorithms are incredibly good at identifying and targeting the right audience. Avis collecté par et hébergé sur G2.com.

The platform can be a bit overwhelming for beginners. The advanced features and detailed analytics, while powerful, come with a steep learning curve. It took some time to get comfortable navigating everything, and I can see how it might be intimidating for those who are new to programmatic advertising. Avis collecté par et hébergé sur G2.com.

Le personnel est très serviable et expérimenté. Avis collecté par et hébergé sur G2.com.

tout est parfait et je suggérerais de continuer ainsi. Avis collecté par et hébergé sur G2.com.

Their ethos of focusing on growth and also how it is fully adaptable Avis collecté par et hébergé sur G2.com.

Nothing, I think it's a very good service Avis collecté par et hébergé sur G2.com.

Performance across platforms and my customer support team are both excellent with Moloco. CPAs have been competitive and scale has been comparable to other industry leaders. Avis collecté par et hébergé sur G2.com.

The customer-facing dashboard or UI could be more robust and customizable to users. I would also like to see more support for advertisers with feed-based ad needs and dynamic creative offerings. Avis collecté par et hébergé sur G2.com.

Transparent onboarding process and excellent guidance along the way by account managers. Proactive support in optimizing towards goals and discovering additional pockets to scale campaigns up in a healthy way. Avis collecté par et hébergé sur G2.com.

So far we have not had any negative experiences. Avis collecté par et hébergé sur G2.com.

Just like any typical marketers, the question is always about how to scale cost effectively. Moloco did help solve this pain point which not even big media duopolists could not solve. Avis collecté par et hébergé sur G2.com.

At least for me the results so far with Moloco have been more than satisfactory that it clouds the downsides - but i guess revision of existing creative group will definitely be helpful (apologies if if its already made possible) as sometimes modifications need to be made to existing assets and I'll need to create groups all over again. Avis collecté par et hébergé sur G2.com.

Moloco is proactive in testing new methods/products. My rep is responsive, helpful, and very data-driven, which is important for UA managers. Avis collecté par et hébergé sur G2.com.

So far, haven't seen any particular downsides, aside from cost issues with Appsflyer recently. Avis collecté par et hébergé sur G2.com.

구글 / 애플 / 페북 등을 제외한 나머지 모바일 지면을 한번에 광고할 수 있다는 점이 몰로코의 가장 큰 장점인 거 같습니다.

클릭수 , 설치수, cpi, cpa 등 주요 kpi 지표들을 대시보드 상에서 쉽게 확인할 수 있다는 점도 큰 장점입니다.

소재 세팅 후에는 머신으로 효율이 최적화된다는 점에서 운영상 리소스가 크지 않아서 좋았습니다. Avis collecté par et hébergé sur G2.com.

초기 세팅이 다른 매체에 비해서 다소 복잡하였습니다

주요 지표들의 결과는 확인하기 쉬우나 소재별/매체별 효율을 확인하는 게 다소 어렵게 느껴집니다.

해외 기업이다보니 언어나 정산 절차가 다른 매체에 비해 다소 어렵게 느껴집니다. Avis collecté par et hébergé sur G2.com.

다른 매체들과 다르게 어떤 지면에서 성과가 발생하였는지, 어떤 크리에이티브에서 성과가 발생하였는지 매우 투명하다. Avis collecté par et hébergé sur G2.com.

모든 부분에서 맘에들지만 조금 아쉬운 점 두 가지를 들자면,

1. 효율 (특히 iOS)

2. 계정 담당자의 전화번호 미 공개 Avis collecté par et hébergé sur G2.com.

data is transparent, and the account management service is very trustworthy; new product features to experiment Avis collecté par et hébergé sur G2.com.

I would like to have more detailed targeting options Avis collecté par et hébergé sur G2.com.