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Le fait que vous puissiez établir plusieurs stratégies au sein d'une campagne Avis collecté par et hébergé sur G2.com.
Le libellé maladroit des stratégies par rapport aux campagnes par rapport aux IOs - ce n'est pas très cohérent avec ce qui est généralement utilisé dans les ventes/opérations. Avis collecté par et hébergé sur G2.com.
Liveintent has a great product that has helped us generate significant incremental revenue Avis collecté par et hébergé sur G2.com.
Company is young and growing - lots of changing account reps Avis collecté par et hébergé sur G2.com.
Able to add in email lists for re-messaging
Setting up a campaign is pretty easy and only takes a few steps Avis collecté par et hébergé sur G2.com.
Unable to effectively push our 1st party data to the platform for audience targeted strategies
Lack of detailed audience inventory
Not wholly effective in being able to traffic all use cases for our operations
No easy way to determine inventory for O&O newsletters or the network Avis collecté par et hébergé sur G2.com.
• Great account management that gives good advice for running campaigns
• Robust options for targeting
• Efficiently hits CPAs; easy to measure these when using the right tracking links Avis collecté par et hébergé sur G2.com.
• It can take awhile to see the channel's efficiency
• Algorithm sometimes serves creatives in what seems like a disparate way; complete knowledge of how the algorithm works is somestimes fuzzy
• Accounts are managed – no option to self-manage (at least not yet) Avis collecté par et hébergé sur G2.com.
You don't pay for unopened emails like you do with most newsletter ad providers. They have a large set of premium publishers such as The New York Times, Washington Post, Tech Crunch, etc. The addition of 3rd party data allows for more precise targeting, and large format creatives increase the viewability and interaction rates with the brand. Live Intent has been successful across several clients and I would recommend it to others here. Avis collecté par et hébergé sur G2.com.
I honestly like everything they do. It would be great to have some custom executions or native article integration, but that's not their core offer. What they do, they do well Avis collecté par et hébergé sur G2.com.