Avis et détails du produit de DemandScience

There are very few tools out there that help demonstrate the impact of content on the sales cycle. BrightFunnel was able to aggregate data from every asset we published—so I knew which accounts downloaded a piece of content at what stage in the lead cycle. This was huge for our Account-Based Marketing initiative and scored big points with the sales team. More importantly, with BrightFunnel's multi-touch attribution, I was able to demonstrate that content was the leading influencer on pipeline after events. And we were spending tens of thousands of dollars on events, so the ROI of content was much higher. These metrics allowed our team to push for more resources allocated for content and helped our entire organization understand the importance of content on revenue. I will push to have BrightFunnel as part of my tech stack no matter where I go. Avis collecté par et hébergé sur G2.com.

There are a lot of ways to visualize data. It was important for each person on our team to understand what to pull and how to do it. There was some discrepancy there, but the success team was always there to help us get it right. Avis collecté par et hébergé sur G2.com.

The ability to target personas at key targets at our primary accounts and tier them based on our market whitespace. Our ability to test various messaging and ads is key to getting in front of essential contacts. Avis collecté par et hébergé sur G2.com.

The next level of this type of ABM solution would be zero in on the specific contacts that are hitting our content and track this back to our content marketing and CRM systems. Avis collecté par et hébergé sur G2.com.

I like that the tool offers consistent brand campaigns across users that can be managed at the system level by marketing. Avis collecté par et hébergé sur G2.com.

For this to be a real business driver you need to have a large sales team. For small business it is better value to manage the process yourself. Avis collecté par et hébergé sur G2.com.

I like the ability to see opportunities/touches across multiple campaigns Avis collecté par et hébergé sur G2.com.

I feel like I don't fully understand how to use BF to it's maximum potential. Also I wish it updated more frequently. Avis collecté par et hébergé sur G2.com.

How easy it is to search for the campaigns and the ability to view opportunities influenced by campaigns in SFDC through Brightfunnel. Avis collecté par et hébergé sur G2.com.

The parent campaign function in SFDC does not hold when the campaigns are synced to BrightFunnel which is frustrating since it would help us with grouping the ROI of programs where we have multiple SFDC campaigns. Avis collecté par et hébergé sur G2.com.

The tool runs the spectrum of needs, from quick hits (like orphan lead finder) to more scaled out campaign cleanliness tactics I think the tool is capable of achieving a lot. Avis collecté par et hébergé sur G2.com.

The UI is a bit clunky and its hard to figure out where things are that you need to find. Avis collecté par et hébergé sur G2.com.

J'aime la simplicité de la plateforme. Une fois que vous l'avez apprise, elle est très simple et offre une excellente expérience utilisateur. Terminus offre également un excellent support, ils ont proposé de multiples formations et ont aidé à répondre à toutes les questions que je pouvais avoir. Ils ont certainement fait un effort supplémentaire pour nous aider. La plateforme dispose également d'un excellent système de reporting, vous obtenez donc une excellente visualisation de la façon dont la campagne s'est déroulée. Avis collecté par et hébergé sur G2.com.

D'après mon expérience, il n'y a rien que je n'aime pas sur la plateforme jusqu'à présent. Avis collecté par et hébergé sur G2.com.

Super facile à utiliser l'intégration Salesforce. Prix bas le rend très accessible pour les petites et moyennes entreprises. Facile de télécharger des créations et d'atteindre uniquement les personnes qui travaillent dans vos comptes cibles. Avis collecté par et hébergé sur G2.com.

Les tests A/B et l'intégration avancée de SFDC (pour renvoyer des données dans SFDC) nécessitent le double du coût de la plateforme par rapport au forfait de base. Difficile de savoir qui vous atteignez dans vos comptes cibles (quelle unité commerciale ou quels titres de poste). Avis collecté par et hébergé sur G2.com.

Attribution pour des opportunités spécifiques, montrant tous les nombreux points de contact à travers plusieurs campagnes. Avis collecté par et hébergé sur G2.com.

Je dois voir la performance de campagnes spécifiques et comparer avec d'autres campagnes spécifiques. Je comprends que cela arrive. Avis collecté par et hébergé sur G2.com.

The interface is intuitive, it is easy to set up new campaigns.

The integration with Salesforce allows for almost unlimited possibilities as far as targeting and campaign design. We're able to design incredibly targeted campaigns based on the account lists we have built out in Salesforce.

With the way progression is defined in Terminus, we are able to have our ads progress as a buyer account moves through the funnel. Avis collecté par et hébergé sur G2.com.

I wish some of the reporting metrics were slightly better presented. A more visually appealing reporting dashboard would be helpful.

Some way of quickly appending URLs to ads would be helpful, adding a large amount of ad inventory takes a while, as we tag each individual ad with it's own tracking URL. Avis collecté par et hébergé sur G2.com.