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I love how easy it is to organize information and improve the quality of our digital data, regardless of how well internal teams tag their campaigns. The ability to fix meta information after the fact is invaluable. I also love that the company is so open to feedback and getting suggestions on the roadmap. Avis collecté par et hébergé sur G2.com.
I have nothing I dislike about the tool or my experience working with the company. I continue to be grateful that my organization continues to provide the funding my team needs to have this tool. Avis collecté par et hébergé sur G2.com.
Claravine is offers flexibility to manage marketing metadata all in one spot and inigrates easily with our marketing tech stack. The claravine team is very knowlegable and was able to help set us up very quickly. Avis collecté par et hébergé sur G2.com.
Overall we are very pleased with Claravine. There are a few minor feature requests our team has around searching for submissions. But so far its done everything we have asked of it. Avis collecté par et hébergé sur G2.com.
Nous utilisons Claravine pour créer des modèles personnalisés pour les normes de données de campagne et de contenu. Cela fait gagner beaucoup de temps à notre équipe - et le fait que nous puissions permettre à nos partenaires marketing de s'auto-servir une fois que nous avons créé les modèles est un véritable gain de temps. La capacité de suivre, visualiser et modifier les soumissions est également un véritable atout. Nos partenaires marketing apprécient vraiment la capacité de mesurer la conformité et de permettre des audits, ce qui prenait beaucoup plus de temps à réaliser. Avis collecté par et hébergé sur G2.com.
L'équipe a trouvé l'interface qui nous aide à contrôler l'accès aux métadonnées par équipe et système, un peu maladroite. Et le support client a été "aléatoire". Quelques changements techniques et commerciaux ont également créé quelques lacunes dans le support, mais les choses se sont améliorées. Avis collecté par et hébergé sur G2.com.
Claravine has allowed our company to manage taxonomy at scale across the globe. There are many tools out there to monitor and validate metadata but governing the implementation across different regions and systems was a challenge we struggled with for years.
It's an easy to use, intuitive interface with a lot of flexibility built in to allow for unique use cases. Implementation and administration is so easy and customer support is among the best I've ever experienced. Avis collecté par et hébergé sur G2.com.
There are some limitations on out of the box integrations. The development work necessary on the client side to take advantage of manual data integration with S3 or Azure Blob, etc. is still a roadblock for our company to be able to take full advantage of the capabilities. If there were more integrations built out in a plug-and-play fashion on the Claravine side, the value add would be exponential.
I also wish I could interact with the full database using SQL and export the data a little more readily as well. Currently the ability to export your data is very tedious and disjointed, as it is template-based rather than account- or target-based. I have to rely on exports from the targets themselves to get an aggregate view easily, which also presents some challenges for monitoring. If I wanted to set up alerts to know where the data in the target had a mismatch on the data that was sent to the target from Claravine, this would be pretty difficult to maintain in its current state. Avis collecté par et hébergé sur G2.com.
Claravine was very easy to use and flexible enough to meet unique needs across our marketing tactics. It has provided a dependable platform for meta data continuity and tracking consistency. Avis collecté par et hébergé sur G2.com.
Aside from occasional bugs that have been quickly resolved, I have seen no downside over our old manual spreadsheet driven process. Avis collecté par et hébergé sur G2.com.
1, Very functional in terms of our marketing insights tracking needs
2, Easy to use, minimum training needed
3, Flexibility, can customize to different uses cases
4, Excellent customer service
5, Product`s broad compliance to major marketing platform including Google, Adobe and others Avis collecté par et hébergé sur G2.com.
Overall I am satisfied with the product. would like to see future new functionalities on data processing. Avis collecté par et hébergé sur G2.com.
The flexibility and endless possibilities you can use claravine for. not only is it great to create UTMs but it allows us to use the platform to align on campaign name nomenclature for Paid and organic campaigns. This tool is so much more than just a UTM builder Avis collecté par et hébergé sur G2.com.
some capabilities of the platform are still limited to certain formatting of the templates but overall the platform is always improving on these limitations Avis collecté par et hébergé sur G2.com.
Claravine enables us to have cohesive and valuable data on tracking links across hundreds of campaigns. The platform enforces our data taxonomies and naming conventions, so that we can look at performance across all channels and devices. Avis collecté par et hébergé sur G2.com.
Until recently, Claravine was unable to do bulk uploading of tracking links. However, this is now a feature that Claravine offers! Avis collecté par et hébergé sur G2.com.
The capabilities of the platform are very impressive, and the integration points make this very useful. Overall the tool can be managed by a savvy but not very technical business user. Once your organization gets their heads around the true value of metadata for driving reporting, analysis, segmentation, personalization...essentially everything, the more powerful the tool becomes.
Claravine is a very high touch organization and in general are both really capable on resolving problems and providing solutions to extend the product. They also have a large amount of organizational knowledge on how to approach the big, ugly, problems that surround metadata in large complex organizations. Avis collecté par et hébergé sur G2.com.
The cost is a bit high, but that is because it is almost a bit of an agency model vs. just a pure tech platform. Since the problems they solve are different, and complex, for each [larger] organization, the cost is justified, but be aware. Avis collecté par et hébergé sur G2.com.
