AppDiscovery by AppLovin Avantages et Inconvénients

Applovin is our top-spending UA source due to several factors:

1. A variety of automated campaigns which optimize towards ROAS targets and events instead of Installs. If the set target is right campaigns require minimal manual updates

2. With Applovin's probabalistic attribution it's very easy to analyze iOS campaigns

3. Data transparency - unlike some of its competitors, Applovin allows us to see where our ads are running

4. Easy campaign setup - it takes less than 5 minutes to create a brand new campaign and there's also an option to duplicate existing ones

5. Fast and easy creative testing Avis collecté par et hébergé sur G2.com.

AppDiscovery by Applovin doesn't have any major issues. Avis collecté par et hébergé sur G2.com.

Ability to take action on all targeted countries in a single campaign set

Quick and easy switching between SKAN and probabilistic data

Useful and dynamic reports tab Avis collecté par et hébergé sur G2.com.

No Ads library, so ads are added to one campaign and then copied to other campaigns

Report field in Growth/Campaign tab is not suitable for customization

The date field in the Growth/Campaign tab does not allow fixed filtering such as "yesterday" (which is available in the reports tab)

Campaign status button is very prone to incorrect clicks

Inability to see custom event postbacks on a cohort basis

Inability to examine the overall performance of the a creative added more than one campaign due to different numbering on a campaign basis Avis collecté par et hébergé sur G2.com.

I think the App Discovery is the best UI among all other dashboards I use. It's very easy to navigate and very easy to read data as well. Also it's nice to see have different reports for different means of data. Avis collecté par et hébergé sur G2.com.

I think it would be nice to have some charts and graphs on the reporting section so that it would be easier to read certain types of data that requires us to see progression/cohorts. Avis collecté par et hébergé sur G2.com.

I like that we can do creative optimizations from dashboard easily or change budgets or goals. Avis collecté par et hébergé sur G2.com.

We need to assign separate budgets for each countr targeted, instead it would be nice if we could allocate combine budget for bundle of countries.

When uploading creatives, even though we make the naming correctly, we see the names differently on creatives main screen so we need to change it again. Avis collecté par et hébergé sur G2.com.

It's quite practical to use and it's easy to find what you search for. Also, the reporting part filters do not change after refreshing the page and it makes it easier to renew the data. Avis collecté par et hébergé sur G2.com.

I don't like it when the creative naming changes after uploading it and the users need to update the naming on both the creative pages. Avis collecté par et hébergé sur G2.com.

Looking at the data in the country and ads breakdown separately is helpful. Avis collecté par et hébergé sur G2.com.

It is hard to find a campaign. It would be better if there were a drop done menu under the filtering section where we see the campaign names. Avis collecté par et hébergé sur G2.com.

It is really easy to use, I can track the county, sources and ads performance easily. Avis collecté par et hébergé sur G2.com.

Creative upload management is time consuming it would be better to upload one creative in all campaigns in one time. Avis collecté par et hébergé sur G2.com.

Cela a été relativement facile de démarrer et de trouver de nouvelles opportunités d'acquisition. Peu de temps après le lancement, nous avons constaté une efficacité accrue et avons pu rapidement développer ce nouveau canal, y compris la télévision connectée (CTV) ! Avis collecté par et hébergé sur G2.com.

Bien qu'il soit efficace, il est parfois difficile de comprendre d'où vient l'efficacité étant donné son moteur d'apprentissage automatique. C'est un peu une boîte noire -- mais c'est le cas de nombreux canaux de nos jours ! Avis collecté par et hébergé sur G2.com.

It was very easy to use and the interface is extremely user friendly. Avis collecté par et hébergé sur G2.com.

Even thoug overall we are sufficient with the experience we could not see the ads all the time for network. Avis collecté par et hébergé sur G2.com.

Reporting and analytics are better than the Google Ads or Meta Ads ones Avis collecté par et hébergé sur G2.com.

Not much to dislike about it. Just another option to find valuable players for your game Avis collecté par et hébergé sur G2.com.