For my purposes, I am running reports in Nielsen to access particular data sets I need for TV metrics (impressions). I feel that the ease of use and pretty basic format of the platform, works in my advantage for someone who is not of a dev mindset but...
Most media companies report using Nielsen data — I would argue that the numbers don’t translate well between linear and digital. Need updated industry metric.
Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors
I dislike that its not as detailed and you can only look at competitors we pay for.
For my purposes, I am running reports in Nielsen to access particular data sets I need for TV metrics (impressions). I feel that the ease of use and pretty basic format of the platform, works in my advantage for someone who is not of a dev mindset but...
Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors
Most media companies report using Nielsen data — I would argue that the numbers don’t translate well between linear and digital. Need updated industry metric.
I dislike that its not as detailed and you can only look at competitors we pay for.