Pros y Contras de Marin Software

Great for managing multiply accounts with ease. Bulk loading keywords & creatives take away a lot of the hassle. Reseña recopilada por y alojada en G2.com.

The interface can be a little clunky and slow at times. Reseña recopilada por y alojada en G2.com.

Reporting functionality is great. Endless dimensions make it easy to slice for reporting and everyday management. Managing dimensions for upgraded URLs is by far the easiest compared to Kenshoo, DS or Adobe. Integration with Gemini is ahead compared to Kenshoo, DS and Adobe. Reseña recopilada por y alojada en G2.com.

load time is painful at times although workarounds (not ideal) do exist. UI functionality is slightly older than the competition.

Bid management needs improvement although it does with every tool in the space. Need hand holding to effectively use it. Algorithms are a bit weak.

Needs work with extensions.

Scheduling feature exists but cannot schedule all object elements for any given time of day or day or week. Weak scheduling feature compared to others in the space. Reseña recopilada por y alojada en G2.com.

Bid Folders approach I like the automated bidding it saves time! Our team has integrated all of our AdWords and Bing Ads campaigns into Marin and it helps to streamline and manage multiple accounts from one location. I have been using for over 5 years and have seen significant improvements to workflow as a result. We have also received very strong support from our current sales rep and we have been pleased with the quality of service we've received. Service is important for an agency of our size, so to be able to get the time and investment from Marin has been exceptional for us. I will definitely continue to recommend Marin to any colleagues looking for a paid search management tool like Marin. Reseña recopilada por y alojada en G2.com.

Slower support when we first started we didn't get what we needed at first but it improved. The Web Interface is a little clunky and can sometimes be harder to navigate. It's not nearly as intuitive as AdWords, but with some training you will be able to find your way around the platform. Reseña recopilada por y alojada en G2.com.

Once you get used to the complexities of the software you can make mass adjustments quickly Reseña recopilada por y alojada en G2.com.

Expensive so you need to see great improvements in your campaigns to justify the cost. Reseña recopilada por y alojada en G2.com.

The interface is amazing and is easy to use Reseña recopilada por y alojada en G2.com.

Responsive search ads from google can't be synced Reseña recopilada por y alojada en G2.com.

The google integration within Marin is top tier. Reseña recopilada por y alojada en G2.com.

I wish there was reverse integration where Marin could pull from google edits. Reseña recopilada por y alojada en G2.com.

Me gusta cómo puedes obtener datos granulares a nivel de enlace del sitio. También me gusta cómo puedes sincronizar automáticamente los datos que insertas con el motor y no tener que esperar toda la noche. Reseña recopilada por y alojada en G2.com.

No me gusta cómo no se puede ver datos en tiempo real, un ejemplo son los datos de los días actuales. Tampoco me gusta el retraso al descargar una gran cantidad de datos. Otro problema es la carga de hojas en masa: los errores a veces no son claros y deberían resolverse a través de la plataforma. Reseña recopilada por y alojada en G2.com.

The UI is extremely intuitive, making it simple to find all the data we need. Set up is rather straight-forward and the account team is very helpful and responds quickly. What I like the most is that the software does address new features in search engines rather quickly so anything new we launch is likely to be tracked. Reseña recopilada por y alojada en G2.com.

Like any software, there are sometimes glitches that come and go - this doesn't occur often but when it does, it does halt progress. Reseña recopilada por y alojada en G2.com.

Realmente me gusta nuestro servicio al cliente y la facilidad de carga masiva. Reseña recopilada por y alojada en G2.com.

Nada nuevo se ha añadido a Marin en los últimos 2 años que lo he estado usando. Reseña recopilada por y alojada en G2.com.

The account team are always quick to respond and help with any issues. We have regular meetings to discuss performance and what else we could be doing Reseña recopilada por y alojada en G2.com.

They have been talking about their new platform for a couple of years now and it's still not been released. They are a bit slow at keeping up with new product releases from Adwords. The bidding is only once a day, in comparison to their competitors which can do intra-day bidding, and the data is only refreshed once a day rather than real time Reseña recopilada por y alojada en G2.com.