Alternativas de Marin Software Mejor Valoradas
Marin makes creating new objects and getting them wrapped with tracking pain-free in the paid search channel. This applies to paid keywords, creatives, campaigns, adgroups and product groups for Shopping. This allows for any search advertiser to blitzscale their campaigns as new trends rise and old trends fall without having to worry about variable costs to building new objects besides identifying them through research and loading 'em up. Classification of different campaign components like adgroups and keywords is multi-dimensional and fully customizable. The reporting capability that's included in the service is pivotable and easy to work with in CSV format. Marin has worked with my agency as well to provide a custom datapassback which opens up further opportunities for analysis and insight generation in-house. Reseña recopilada por y alojada en G2.com.
The dashboard is fairly slow to load when it comes to viewing history and filtering off dimensions and archival dates. Sorting by date isn't an option, so I'm stuck with descending dates by default.
Ad testing features are, while available, weak in that they are convoluted and difficult to get going because the nature of the campaign's tracking has to be changed.
Bids are only updated once per day, incorporating revenue/lead models or position based models. Low traffic objects are "rolled up" into folders to achieve statistical significance, which is a good strategy. However, the features that execute on this strategy leave room for improvement.
The mobile bid adjustment is flawed from my discussions with Marin representatives. Mobile data is not isolated out. In other words, data from other devices is co-mingled when it should not be. Though a low portion of traffic, tablet bid adjustment is not available.
Audience, geo, demographic, and other targeting & bidding modifiers that platforms feature for are lacking on Marin. To be fair, this is a pretty big hurdle that I haven't seen many of the ad management tools with a practical solution. There is supposedly Marin One, which purportedly solves for different integration and advanced targeting solutions.
Reseña recopilada por y alojada en G2.com.
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Marin Software es una empresa de publicidad en línea con sede en San Francisco. La empresa de software se centra en las vistas de publicidad y la promoción. Reseña recopilada por y alojada en G2.com.
Nada es desagradable en el software de Marin. Reseña recopilada por y alojada en G2.com.
Marin Software es un gran programa con excelentes opciones para alterar y diversificar los componentes de marketing. Facilita la creación de campañas y tiene una excelente interfaz de usuario. Además, me gusta lo bien que gestiona las pujas y cómo puedes diseñar informes únicos. Reseña recopilada por y alojada en G2.com.
El software de Marin puede ser ocasionalmente desafiante de usar e incluir fallos. En cuanto a la producción de informes gráficos y presentaciones, tiene habilidades limitadas. Incluso para aquellos que deberían ser simples, conectarse con algunas plataformas puede llevar tiempo. Puede ser frustrante cuando los términos del contrato son rígidos, especialmente para las empresas europeas acostumbradas a acuerdos más flexibles. Reseña recopilada por y alojada en G2.com.
It was nice that most connections to 3rd party platforms were already built in. Only a few of our connections needed custom dev work. Reseña recopilada por y alojada en G2.com.
It took quite a while to get custom connections made for platforms that should have been fairly easy to connect to. We had to wait for our Marin agency team to do everything first, it wasnt really a dashboard we could custom create. Reseña recopilada por y alojada en G2.com.
Sus capacidades de informes y servicio al cliente fueron excelentes. Reseña recopilada por y alojada en G2.com.
Su algoritmo de pujas nunca pudo ponerse al día con los cambios que GoogleAds estaba haciendo. Tampoco tenían la capacidad de ejecutar campañas de Performance Max, que son las únicas campañas principales de compras ahora. Reseña recopilada por y alojada en G2.com.
Es un programa excelente con grandes características para la diversificación y modulación de componentes de marketing. Mejora la capacidad de componer campañas. Marin es muy conveniente, y la interfaz de usuario es completamente satisfactoria. Las funcionalidades de este programa son increíblemente exigentes. Es un programa que recomiendo mucho porque impacta positivamente en la estrategia interna de marketing y publicidad. Reseña recopilada por y alojada en G2.com.
No tengo quejas; al contrario, considero que es un software útil y bien diseñado. Reseña recopilada por y alojada en G2.com.
The bidding used to be good when everything was done manually 5 years ago. But since Google launched smart bidding and Optmyzrs bidding rules got better, there is no real use for Marin anymore. Reseña recopilada por y alojada en G2.com.
Their contracts are extremely "American" and unlike most European companies. We asked them to remove some of the campaigns from their platform; they only removed the functionality but still charged the full connected ad spend. They point to the contract, and they have no interest in finding a solution with their clients. They only want your money and don't care if they haven't provided their clients with any value. This way of tying clients to contracts is so old, and their rigid business ways likewise. No wonder their stock are going downwards since they went public. Reseña recopilada por y alojada en G2.com.
Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. Reseña recopilada por y alojada en G2.com.
The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. Reseña recopilada por y alojada en G2.com.
Interfaz con herramientas de control y gestión de publicidad guiada para todos los clientes, disponible en redes sociales y búsqueda de información de cookies. Reseña recopilada por y alojada en G2.com.
Guía para el control y administración de datos dentro del sistema y la web. Reseña recopilada por y alojada en G2.com.
