Reseñas y detalles del producto de Lytics

Custom segments- targeting audiences via email and through modules Reseña recopilada por y alojada en G2.com.

Unable to add custom field to email lead forms Reseña recopilada por y alojada en G2.com.

The ability to tie together your customer data, distill potential behaviour patterns and content affinity and to subsequently build out meaningful segments. Reseña recopilada por y alojada en G2.com.

The system is very back end oriented. The UX/UI needs to be expanded to follow a marketers use case. For instance a visual journey explorer would be a huge benefit. Also a trigger enabled journey builder would allow much quicker and easier way to leverage the raw power of the platform. Reseña recopilada por y alojada en G2.com.

The ability to dive deeper into our audience and build look alike models for our targets that are more niche Reseña recopilada por y alojada en G2.com.

can sometimes be confusing to use and how to build out the segments Reseña recopilada por y alojada en G2.com.

Instantaneity, user-friendly and clarity Reseña recopilada por y alojada en G2.com.

SegmentML need to be built from scratch. Reseña recopilada por y alojada en G2.com.

I like the fact that it allows us to gain better insights into what our audience are interested in. The fact that these audiences can then be used for targeting across different platforms is also valuable. Reseña recopilada por y alojada en G2.com.

I think we still need more buy in from our media agencies to enable us to get better value from it. Reseña recopilada por y alojada en G2.com.

Lytics is a powerful tool to aid cross channel marketing. Reseña recopilada por y alojada en G2.com.

The tool has limited functionality for email marketing and it has been a slow integration into our ESP. Reseña recopilada por y alojada en G2.com.

Its very useful to present content to a customer for which they have a high affinity. Reseña recopilada por y alojada en G2.com.

Difficult and time consuming to customize. Reseña recopilada por y alojada en G2.com.

All the possibilities with tracking, metrics and marketing. I especially like the real time calculations of counts while building lists. Reseña recopilada por y alojada en G2.com.

Taking a little while for me to learn everything. Reseña recopilada por y alojada en G2.com.

Ability to target segments and pull extremely targeted users via these segments. Reseña recopilada por y alojada en G2.com.

Lack of personalization features ie via interactive images. Reseña recopilada por y alojada en G2.com.

Tantas integraciones y personalizaciones integradas Reseña recopilada por y alojada en G2.com.

La implementación técnica ha sido desafiante. Reseña recopilada por y alojada en G2.com.