Reseñas y detalles del producto de Leanplum

Hemos estado usando Leanplum desde 2013, y hemos estado muy contentos con él. Hemos visto cómo su plataforma ha crecido de ser solo una solución de pruebas A/B a una solución completa de gestión de jugadores. El enfoque de ventanilla única con CRM, LiveOps y Configuración Remota es bastante único. Permite a las empresas realizar pruebas A/B tanto en la mensajería como en la experiencia de usuario del juego — por ejemplo, puedes realizar una venta personalizada en la tienda y combinarla con un mensaje en la aplicación activado por comportamiento para promocionarlo, todo en la misma variante. Sus pruebas A/B son de primera categoría con algunas capacidades de informes bastante potentes, como cambios significativos y la capacidad de analizar retroactivamente a través de KPIs. En general, ¡una gran plataforma! Reseña recopilada por y alojada en G2.com.

Aunque hemos estado usando la plataforma durante 8 años, tenemos nuevos miembros del equipo que ocasionalmente necesitan integrarse. Pueden beneficiarse de mejores tutoriales de casos de uso y herramientas de auto-integración. Reseña recopilada por y alojada en G2.com.

We've tried many marketing platforms dedicated to mobile apps, and Leanplum by far is the best we've had - it's straightforward and easy-to-use for marketers. Once the development phase is complete, the marketer has unlimited marketing oppurtunties - from single messaging campaigns to more complex chain/flow types of campaigns, including email, push, in-app messaging, and more.

On top of that, because Lenaplum started as a product optimization platform, they have unique features that enable you to run product A/B testing with ease - from replacing UI elements on the go or testing various pricing models. Reseña recopilada por y alojada en G2.com.

There isn't a perfect product, but Leanplaum is great for mobile app developers who run marketing websites. Leanplum team could improve features related to in-app messaging and brand assets hosting / email templates (shares assets), but these aren't anything that impact the experience in everyday use. Reseña recopilada por y alojada en G2.com.

Leanplum tiene un gran marco listo para usar que admite Live Ops para juegos. Han sido muy sólidos en la ejecución de sus campañas en vivo alrededor de Live Ops, incluyendo notificaciones push, mensajería en la aplicación y piezas de configuración remota.

Para A/B es uno de los mejores disponibles, donde es muy fácil probar diferentes configuraciones rápidamente. Reseña recopilada por y alojada en G2.com.

El análisis no es su rasgo más fuerte, es limitado y puede ser lento. Complementamos esto con la capacidad de exportar nuestros datos (lo cual hacen fácil) a nuestro almacén de datos y herramientas de visualización. Reseña recopilada por y alojada en G2.com.

Leanplum is our de-facto CRM for communicating with our users. We use it across a variety of channels and types of campaigns, both calendar-based and automated. However, Leanplum is not just a messaging platform — with the variables we can A/B test UI components and gradually roll out new features. This would typically require a separate tool, but Leanplum is pretty unique in the market to offer both messaging and product A/B testing under the same umbrella. Comes in handy to have things fully integrated when you have a small growth team looking to iterate quickly. Reseña recopilada por y alojada en G2.com.

I’d like to see more out-of-the-box analytics. Reseña recopilada por y alojada en G2.com.

Hemos estado usando Leanplum desde 2017, y es, con diferencia, la mejor herramienta de CRM. Es fácil de usar tanto para los especialistas en marketing como para los principiantes. Además, actualizan las funciones con frecuencia, lo que nos ayuda a ejecutar la campaña con ideas frescas.

Especialmente la función de Recencia y Frecuencia que es útil para dirigirse a casos de uso específicos.

Además de eso, ¡la analítica de Leanplum fue muy útil! ¡Muy recomendable! Reseña recopilada por y alojada en G2.com.

Leanplum es genial, pero a veces nos enfrentamos al problema de análisis. Sin embargo, cuando nos enfrentamos a esos problemas, podemos contactar fácilmente a su equipo y siempre obtenemos una respuesta rápida. Reseña recopilada por y alojada en G2.com.

We've been using Leanplum for over 3 years, something that we like outside of their advanced A/B Testing and Experimenting capability is their Customer Support & Success Team that has always been ready 24/7 to handle our inquiries, and their steady platform with super minimal downtime. Their strong suit is their user-friendly interface design combined with always developing new features that help us to increase our ROI Reseña recopilada por y alojada en G2.com.

We'd like to have an automated segmentation & RFM analysis, instead of doing it manually, and we would also like to have actionable Funnel to Funnel analysis with churn propensity scoring Reseña recopilada por y alojada en G2.com.

Leanplum is great for mobile app engagement. Unlike other tools that are more Email- or Web-centric, Leanplum is just built for mobile. While they do have a solid email offering, it's meant to be a complementary channel in a mobile-first multi-channel portfolio with push, in-app messaging, app inbox, and the ability to manipulate the product experience. That last part comes in handy, especially when working on optimizing the onboarding experience or rolling out new features that require communication. Their analytics were a very pleasant surprise, especially around A/B test reporting -- statistical confidence, ability to analyze across all KPIs retroactively. Overall, A+ product built for growth teams that specialize in mobile. Reseña recopilada por y alojada en G2.com.

It appears that Leanplum has recently specialized in mobile gaming, subscription apps, and on-demand apps. We are neither of those, but we still find the product to be excellent. However, I'd imagine we are missing out on having valuable facetime with their product team around those key areas of focus. Reseña recopilada por y alojada en G2.com.

You can make changes in the running campaigns and publish which is very practical. Reseña recopilada por y alojada en G2.com.

I think they have the option on the audience tab like "copy / duplicate" and also we should able to change the audience name whenever we like. Reseña recopilada por y alojada en G2.com.

Agile team, they really take customer feedback to heart. For example, they were super quick to add an SDK kit for Apple’s ATT. Their technical support is also top-notch — super responsive and helpful. The product has evolved over the years into a multi-channel engagement platform, but I really like the fact that they started as an A/B testing solution. You can really tell that testing & analytics are core to their DNA. Reseña recopilada por y alojada en G2.com.

Our top channels are push notifications and in-app messages, which work great. We haven’t done much with App Inbox, so I’m not sure if that maybe could use some help. Reseña recopilada por y alojada en G2.com.

Used Leanplum at my previous job, and I loved it. Leanplum truly is a one-stop-shop for mobile engagement. They have top-notch CRM capabilities with the ability to build journeys across all mobile channels, including push, email, in-app messaging, app inbox. Our product team also did feature rollouts using Leanplum’s variables. All functionality works off of a unified user profile, which is a dream come true for any CRM marketer. Reseña recopilada por y alojada en G2.com.

Nothing big stands that I can recall at this time. Reseña recopilada por y alojada en G2.com.