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Solid Platform
285 Basis Reseñas
Sentimiento General de la Reseña para Basis
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Hemos estado extremadamente contentos con el proceso de incorporación fluido y educativo en nuestro camino hacia el autoservicio. Nuestro gerente de éxito del cliente y el equipo de Basis han tenido tiempos de respuesta excelentes, sin dejar ninguna pregunta sin responder. Reseña recopilada por y alojada en G2.com.
Parece que hay un problema con la integración de Google Ads para una de nuestras cuentas, pero aparte de eso, ¡no ha habido quejas! Reseña recopilada por y alojada en G2.com.
The interface is very user friendly. Customer service is impeccable. Kallie does an amazing job helping our team to optimize campaigns and strategize how to best reach target audiences. Reseña recopilada por y alojada en G2.com.
Reporting takes longer than I'd like to turn around custom reports but I still like the fact that the reports can be pulled. It would be nice if reporting could link out. Reseña recopilada por y alojada en G2.com.
I love the ability to bring in data from social and Google Ads to compare against media campaigns. Reseña recopilada por y alojada en G2.com.
I would love to be able to compare messaging across channels, so I dislike that I can't see ad copy from social media ads and Google Ads. Reseña recopilada por y alojada en G2.com.
Mi cosa favorita sobre Basis es lo fácil de usar que es. Configurar campañas programáticas de principio a fin fue muy sencillo y su equipo de soporte es excelente si tienes alguna pregunta. Reseña recopilada por y alojada en G2.com.
Una cosa que no me gusta de esta plataforma es la función de informes. Creo que podría ser más robusta y ampliada un poco más. Reseña recopilada por y alojada en G2.com.
Having one central place for all communication, campaign planning, and high level reporting for all media channels for each campaign. Reseña recopilada por y alojada en G2.com.
Occasionally there are user experience kinks in the program that haven't been worked out. The reports, although thorough take awhile to generate which can be inconvenient for our businesses demands. Reseña recopilada por y alojada en G2.com.
Gran servicio al cliente y opciones técnicas dentro de Basis. Cambiamos de Google Smart Display a Basis ya que ofrecen más opciones para dirigirnos a los usuarios. Reseña recopilada por y alojada en G2.com.
El diseño de la experiencia del usuario. No es el más fácil de manejar. Algunas palabras no siempre significan lo que deberían, por ejemplo: "live" no significa necesariamente "en vivo". Reseña recopilada por y alojada en G2.com.
As a digital consultancy with national clients, and a strong client service focus ourselves, we have found the plaform itself easy for programmatic traders to use. Selection of 3rd party data providers and the ability to group data and locations into "sets" makes cloning campaigns very easy. Customer service managers are always friendly and our sales rep is cheerful and willing to help with any new business pitches we might be doing. Reseña recopilada por y alojada en G2.com.
The team at Basis is always open and willing to work on ideas to solve the challenges we have with clients or with the platform. We have worked with them on evolving the reporting dashboard, and they have resolved many of the initial requests we had with reporting. Reseña recopilada por y alojada en G2.com.
The hands-on support from the Centro/Basis staff has been outstanding. They are very helpful and respond quickly to issues/questions that I am having. Very clear in regards to explaining how the platform works. Also very transparent about what is being changed within Basis and why. Reseña recopilada por y alojada en G2.com.
The downsides of Basis come with reporting and pulling numbers. Sometimes the numbers do not pull accurately. This was one of the main reasons we chose the platform. Also, I find it to be difficult to examine the performance of the campaigns quickly and easily. For example, some of our campaigns were turned offline when we thought they were online. I would love to be able to quickly check this or to be notified if they are offline. Reseña recopilada por y alojada en G2.com.
Los miembros del equipo son muy receptivos a las preguntas de los usuarios y explican a fondo. Reseña recopilada por y alojada en G2.com.
La interfaz de usuario puede ser confusa, pero una vez que te acostumbras a la navegación, es bastante sencilla. Reseña recopilada por y alojada en G2.com.
Basis DSP is easy to navigate and its efficient functionality makes training the team on the platform simple. Centro's product and innovation team does an excellent job at staying on the front-end of the industry and attaining valuable feedback from their clients, then deploying those learnings/features into the platform in a timely manner. The CSM support team is very, very good. Our agency votes Centro/Basis support as the best customer service we receive from any platform we currently, or have ever, used. Reseña recopilada por y alojada en G2.com.
There have been some great improvements to bulk editing features in the campaign setup/editor. However we would love to see a bulk edit for audience segment removal inside of a campaign(tactic), not just adding/adjusting advanced targeting and a bulk edit for exchange settings across all tactics inside of a group. Also, tactic templates (which I heard were on the way) are crucial to our process/team in particular. It would be nice to be able to save campaign templates at the account level, that way, they could be deployed across brands/advertisers. Our digital department is a separate entity from the account/sales side; we work primarily in Basis standalone DSP, not Platform. We use Basis for buying/optimizing, not strategy/forecasting, so minimal line items and navigation to adjust settings are important to us. As our business grows and evolves, adoption of Platform is more likely. We would also love to hear more about advancements in new ad formats. Reseña recopilada por y alojada en G2.com.
