Reseñas de Adobe Experience Cloud

I have been use Marketo now for over fice years and I have seen just how far the tool has come since beginning my working career. It is fasinating just how quickly Adobe adapts and changes with current trends. The layout makes it easy to use and navigate. Their customer support is quick to respond and help out with any issues you may encounter. Also, Marketo being integrated to Salesforce makes working with the two process campaigns and lead acceleration smoothly. Reseña recopilada por y alojada en G2.com.

I have not encountered much negatives with this tool personally. I would say becasue in my company we do not utilize EVERY tool it has to offer so there could be some tools that we do not use that other users have issues with. Reseña recopilada por y alojada en G2.com.

He estado usando Adobe Marketo Engage durante varios años, y sus características y funcionalidades nunca me han defraudado. Desde un flujo automatizado simple, hasta sus características de análisis y explorador de ingresos, es una gran herramienta fácil de usar para mi empresa. Su equipo de soporte al cliente y éxito siempre está disponible para ayudar y asesorar sobre las mejores prácticas cuando es necesario. Reseña recopilada por y alojada en G2.com.

Algunas características dentro de Adobe Marketo Engage podrían tener una funcionalidad mejorada, pero la plataforma se mejora constantemente, así que espero ver los próximos lanzamientos. Reseña recopilada por y alojada en G2.com.

Experience Manager is a great multifunctional CMS, where you can easily manage your assets and pages in a simple way.

Every day, I spend more time creating new assets, experience fragments, pages and updating their content insead of navigating in the tool.

I couldn't believe how easy it's to reuse experience fragments across multiple pages and customize them when needed. Reseña recopilada por y alojada en G2.com.

I think the learning curve is the biggest challenge. When you start learning, there isn't enough information available online, but it's so easy to understand AEM that you can overcome the learning curve quickly. Reseña recopilada por y alojada en G2.com.

I use Adobe Experience Manager, both for our content management system for our website and also for emails using Campaign. AEM Is a vital tool in managing our web content. It provides the ability to create templates and structured components to build a unified design, branding, and consistent placement of navigation throughout sites and across the university, but also allows the flexibility to personalize and customize pages. Recently, we were able to use an HTML component to drop in just enough JavaScript to automate a sorting of cards for a feature on our site while still keeping the template and branding of the system in place. We use Campaign to send email to our faculty and workshop participants. The analytics we can see in Campaign’s reports help us determine message delivery and gives us insights on how to improve our messaging. Reseña recopilada por y alojada en G2.com.

One of the problems that we particularly have and would love to see a lot of improvements with is the we use cloud manager for deployments. Specifically with the managed services, we have a lot of issues with the fact that it is one pipe and one pipeline. So if we do a deployment, we have one thing at a time and you have to wait for one batch and one deployment to go through. So typically if you push one thing through the stage, you have to wait and then it goes to prime, and then if you have another batch that you need to send up, you usually typically have about an hour or four hours wait while everybody's doing validation and then it has to go to production. So we need to find a way to either have multi pipes or multi-stage ability to be able to get more things staged or ready to go or be able to have a better deployment mechanism to get things into production because that wait time and that it's just the cycle is just hard. Reseña recopilada por y alojada en G2.com.

Su fortaleza radica en crear y personalizar todas las experiencias dentro de la aplicación, para que todos los miembros del negocio puedan trabajar juntos en categorías de aplicaciones separadas dependiendo de sus roles.

Ayuda a disminuir el tiempo de movimiento de artículos, información, almacenamiento y a tomar decisiones informadas a partir de datos, sin tener que moverse de un lado a otro entre aplicaciones, al mismo tiempo que integra todas las aplicaciones externas de terceros útiles que funcionan mejor para el negocio en un solo lugar.

En su totalidad, un usuario puede acceder a cualquiera o toda la analítica de información, imágenes, diseño de información o datos, registros de usuarios y restricciones, gestión de contenido, junto con otras herramientas y configuraciones. Reseña recopilada por y alojada en G2.com.

Los puntos de encuentro con aplicaciones externas se basarán en la preferencia del propietario del proyecto; por lo tanto, si un empleado puede trabajar mejor usando una aplicación diferente, esto puede convertirse en un problema a menos que el empleado esté bien capacitado.

Puede ser más adecuado para emprendedores que ya se encuentran escalando hacia su éxito con un seguimiento constante de consumidores que regresan regularmente, sin la necesidad de utilizar las opciones de desarrollador de software o análisis, por lo que puede ser mejor utilizado para la consistencia del contenido en sus sitios web, canales de redes sociales y aplicaciones móviles. Reseña recopilada por y alojada en G2.com.

I like the seamless integration with Adobe tools and third-party platforms, making it super convenient and marketing work more consistent. I love the ability to customize campaigns and tailor them to the target audience. I used it now and then for my film marketing and even so, I'm still finding new features to make it more worth while like advanced analytics and multi-channel automation. The investment in time is necessary, but when you get into a groove, the fruits of your labor are worth it. Implementation was pretty find once I got going. Reseña recopilada por y alojada en G2.com.

If you're new to marketing automation (like i was), this could definitely be a daunting tool. Especially the learning curve. Over the course of 7 months I used it about biweekly. It wasn't easy to use at first, especially as a team of one. Customer support can be time consuming so I turned to youtube a lot for help. Also the abundance of features can be overhwhelming. Reseña recopilada por y alojada en G2.com.

Adobe Commerce (formerly Magento Commerce) is especially suited for rapid scaling, tailoring, and integration, and is an ideal eCommerce solution to rise to any size business. It is highly flexible and offers customized eCommerce solutions, along with thousands of extensions and advanced features for marketing, Search Engine Optimization, and analytics. I especially love its integration with Adobe products, omnichannel, and solid security. That allows multi-store support and detailed reporting to further improve the business overall. However, it needs to be in the hands of someone who knows the system for it to be used optimally. It is very easy to use for me and the things that I like in Magento commerce easier implementation of work and I use it as a regular basis or 2-3 times in a week. Reseña recopilada por y alojada en G2.com.

Acts as a perfect eCommerce solution to scale to any size business because Adobe Commerce is designed for hyper-scaling, retransfer, and communication It is extremely flexible and provides tailored eCommerce solutions, as well as several thousand extensions and sophisticated capabilities for administration, SEO, and analytics. I love especially its integration with Adobe products, omnichannel, and robust security.” So, they get an access of multi-stores and detailed reporting to get the business better in the overall. The feature that needs to this platform is better Customer support it didn't much more provided Customer support to solve my query. Reseña recopilada por y alojada en G2.com.

I've been using Marketo for over 7 years, before Adobe purchased them, and I expected there to be more enhancements to the platform when Adobe did takeover, such as AI-powered suggestions and ehanced reporting. I use marketo on a daily basis running email marketing campaigns. I report on campaign and audience performance regularly, and I wish there were some things I could report on in Marketo that simply aren't available. Marketo needs to have better integrations with the major CRM's to better track revenue without having to navigate to outside sources and learn more systems. Reseña recopilada por y alojada en G2.com.

Inability to trigger email journeys based off of product-usage for my B2B SaaS org. Some competitors can do this, but they're systems are so much worse. We even have an open API and Marketo still can't trigger off of desired events. It forces us to have marketing campaigns in 2 different systems. Reseña recopilada por y alojada en G2.com.

Lo que más destaca de Adobe Marketo Engage es su capacidad robusta para manejar flujos de trabajo de automatización de marketing complejos, especialmente para campañas a gran escala. La plataforma sobresale en personalizar experiencias del cliente con características como segmentación avanzada, contenido dinámico y nutrición de leads. Sus capacidades de integración con sistemas CRM y otras herramientas de MarTech agilizan las operaciones y permiten un intercambio de datos sin problemas, convirtiéndolo en una herramienta poderosa para el compromiso multicanal. Las herramientas de análisis e informes son completas, proporcionando profundos conocimientos sobre el rendimiento de las campañas, lo que ayuda a optimizar estrategias en tiempo real. Reseña recopilada por y alojada en G2.com.

Como cualquier otra herramienta, lleva tiempo familiarizarse con la interfaz y conocerla. Para los nuevos usuarios, mi consejo es ser paciente, aprovechar la comunidad de Adobe Marketo donde se brinda mucho apoyo. Incluso conectarse con los líderes de su Grupo de Usuarios de Marketo local si tiene alguna pregunta urgente. Reseña recopilada por y alojada en G2.com.

I really like the design and how conveniently all the buttons are located. It's super important to me and it makes it very easy to implement this app into my work routine. I really struggle with bad design in other similar products. I'm not sure about AEM customer support since I don' really use it, but in general Adobe's customer support is good. Reseña recopilada por y alojada en G2.com.

I wish there were more templates. I don't know what exactly I'm expecting, I just want more templates. The frequency of use would increase if it had templates for all possible scenarios, since it will be easy and quick to integrate all the necessary stuff. Reseña recopilada por y alojada en G2.com.