Compare Bloomreach and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
$
Bloomreach
Star Rating
(745)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 3 pricing plansSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in personalization, with users appreciating its ability to unify customer data and engage across multiple channels. This feature helps create more relevant campaigns and better results, making it a strong choice for businesses focused on tailored marketing strategies.
- Users say Bloomreach stands out for its powerful personalization capabilities that are easy to implement. Reviewers highlight how it allows for seamless content and product recommendations based on real user behavior, which enhances the overall customer experience without overwhelming users with complexity.
- According to verified reviews, SAP Emarsys is noted for its flexible automation programs and rich segmentation options. Users find these features intuitive and effective, enabling them to create targeted marketing journeys that resonate with their audience.
- Reviewers mention that Bloomreach's integration capabilities are impressive, allowing for a wide range of tasks and conceptual flows to be achieved. This flexibility is particularly beneficial for teams looking to innovate and expand their marketing efforts beyond traditional boundaries.
- G2 reviewers highlight that while SAP Emarsys has a solid foundation in marketing automation, it faces challenges in areas like ease of setup. Some users have reported configuration difficulties, which can hinder the initial onboarding experience for new users.
- Users express that Bloomreach's quality of support is a significant advantage, with many praising the responsiveness and helpfulness of the support team. This level of assistance can be crucial for businesses that require ongoing guidance and troubleshooting as they navigate the platform.
Pricing
Entry-Level Pricing
Bloomreach
Autonomous Marketing
Contact Us
1 License Per Year
AI-driven marketing automation with 251% ROI over a 3-year period
- Email marketing
- SMS and mobile marketing
- Ad optimization
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Bloomreach
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.9
614
8.3
404
Ease of Use
8.3
625
8.2
409
Ease of Setup
7.8
330
7.1
215
Ease of Admin
8.4
279
8.2
172
Quality of Support
9.2
611
8.4
398
Has the product been a good partner in doing business?
9.1
281
8.5
173
Product Direction (% positive)
9.1
589
8.9
377
Features by Category
Email Marketing
9.1
367
|
Verified
8.7
264
|
Verified
9.2
345
|
Verified
8.7
248
|
Verified
8.9
337
|
Verified
8.5
258
|
Verified
8.9
318
|
Verified
8.3
233
|
Verified
Online Marketing
7.7
254
|
Verified
7.0
158
|
Verified
8.6
317
|
Verified
8.0
191
|
Verified
8.9
344
|
Verified
8.1
218
|
Verified
8.4
317
|
Verified
8.0
215
|
Verified
7.9
209
7.8
158
Lead Management
8.8
274
|
Verified
7.9
174
|
Verified
8.5
292
|
Verified
7.8
192
|
Verified
9.2
335
|
Verified
8.5
242
|
Verified
8.2
224
|
Verified
7.8
161
|
Verified
8.4
238
|
Verified
8.0
158
|
Verified
8.8
299
|
Verified
8.2
183
|
Verified
8.2
246
|
Verified
7.8
146
|
Verified
8.5
246
|
Verified
8.2
144
|
Verified
Campaign Management
8.3
249
|
Verified
8.2
182
|
Verified
7.7
177
7.8
122
7.6
185
|
Verified
7.6
113
|
Verified
7.1
166
7.0
84
Social
7.2
150
7.3
93
7.4
154
7.5
103
|
Verified
7.4
169
|
Verified
7.4
101
|
Verified
7.2
154
|
Verified
7.4
93
|
Verified
7.6
185
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.6
336
|
Verified
8.0
237
|
Verified
8.4
286
|
Verified
7.8
176
|
Verified
8.2
254
|
Verified
7.6
165
|
Verified
8.2
262
|
Verified
7.4
173
|
Verified
7.1
157
7.4
109
Platform
8.6
252
|
Verified
7.5
153
|
Verified
8.6
230
|
Verified
8.1
135
|
Verified
8.7
259
|
Verified
8.5
152
|
Verified
8.4
201
|
Verified
7.9
106
|
Verified
8.4
219
|
Verified
6.8
107
|
Verified
8.8
248
|
Verified
8.5
137
|
Verified
8.0
187
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
7.3
20
6.5
29
7.2
20
6.1
28
7.0
19
6.4
30
7.1
18
6.4
29
7.1
18
6.6
29
7.3
20
6.7
29
Integration
8.5
258
|
Verified
7.8
158
|
Verified
8.4
251
|
Verified
7.6
151
|
Verified
7.8
213
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
8.3
76
8.8
8
8.7
80
8.8
8
8.4
77
9.0
8
8.4
81
8.9
9
8.7
80
8.1
8
8.8
77
9.1
9
Content Management
8.2
72
9.2
10
8.0
74
8.5
9
7.5
52
Feature Not Available
Design & Development
6.5
19
9.0
8
7.4
56
9.0
8
8.1
65
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
8.2
83
8.5
94
|
Verified
8.9
82
8.8
101
|
Verified
7.4
68
8.2
79
|
Verified
Templates
7.5
78
8.0
96
|
Verified
8.3
90
8.6
98
|
Verified
8.2
84
8.5
95
|
Verified
Personalization
8.4
85
8.6
104
|
Verified
8.2
82
8.4
93
|
Verified
8.6
80
8.5
96
|
Verified
7.4
67
8.4
69
|
Verified
8.2
80
8.7
86
|
Verified
8.4
80
8.6
100
|
Verified
8.8
91
8.5
96
|
Verified
8.6
81
8.7
92
|
Verified
Multichannel
8.3
83
8.3
86
|
Verified
9.1
91
8.9
117
|
Verified
8.5
85
8.4
89
|
Verified
Administration
9.1
91
8.7
105
|
Verified
8.4
98
8.5
111
|
Verified
8.8
88
8.5
102
|
Verified
8.3
85
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
8.3
5
5.2
8
8.3
5
5.4
8
Campaigns
9.0
76
7.7
24
9.2
79
8.3
26
9.0
75
7.9
24
9.2
85
8.3
27
9.2
80
8.0
24
Analytics
8.7
85
7.6
24
8.5
80
7.3
24
Optimization
9.2
83
7.6
24
8.9
81
8.2
25
8.6
67
7.0
22
8.6
72
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.2
55
8.8
20
9.4
54
8.9
19
Targeting
9.2
50
8.7
19
8.9
50
8.3
17
Triggered Content
8.3
36
8.1
15
9.6
55
8.9
21
9.3
48
8.9
19
Personalized Content
8.8
48
8.4
20
8.8
36
9.0
15
8.9
47
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
8.8
51
8.3
23
7.4
41
7.4
18
8.4
45
8.5
24
8.0
41
7.7
17
8.4
48
8.0
20
7.6
39
7.1
18
8.9
52
8.3
23
7.6
43
7.9
19
SMS Platform
8.3
56
7.8
23
9.0
53
8.6
23
7.7
42
7.4
17
7.1
35
6.9
15
7.7
39
7.1
16
8.5
51
8.2
19
Agentic AI - SMS Marketing
7.1
8
5.4
9
6.9
8
5.4
9
6.9
8
6.1
9
7.3
8
5.6
9
6.9
8
5.2
9
6.5
8
5.6
9
Data Sourcing
8.6
215
|
Verified
Not enough data
8.7
207
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
206
|
Verified
Not enough data
Intelligence
8.5
218
|
Verified
Not enough data
7.8
177
|
Verified
Not enough data
8.0
180
|
Verified
Not enough data
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
8.0
43
8.4
48
8.3
68
|
Verified
7.5
34
7.7
38
8.4
41
8.1
54
Campaigns
7.6
37
7.9
42
|
Verified
8.7
42
8.4
46
|
Verified
8.1
39
8.4
39
|
Verified
7.8
32
7.8
32
9.4
42
9.1
64
9.0
42
8.8
62
Engagement
8.4
39
8.1
52
Platform
8.3
35
8.4
59
8.2
35
8.1
28
|
Verified
8.1
34
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Bloomreach and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as E-Commerce Personalization, SMS Marketing, Mobile Marketing, Push Notification, Digital Experience Platforms (DXP), Marketing Automation, and Personalization Engines
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, Web Content Management, Enterprise Search Software, Customer Data Platform (CDP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Personalization, and RCS Business Messaging
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Location-Based Marketing, Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.9%
Apparel & Fashion
8.6%
Marketing and Advertising
8.5%
Financial Services
5.4%
Leisure, Travel & Tourism
4.5%
Other
53.0%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
What is Bloomreach used for?
3 Comments
Official Response from Bloomreach
Bloomreach is used by marketing and merchandising teams for e-commerce personalization. Its solutions include marketing automation, e-commerce search and...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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