First of all, write a powerful subject line. It is the first thing anyone sees when they get your email. And, of course, make a catchy email preheader.
The next thing is brand consistency. Brands should use the same fonts, the same tone of your copy, and the same colors. It is crucial to stay brand consistent everywhere. Also, I recommend crafting your email header, making meaningful email banners, and making email call-to-action buttons noticeable. And don’t be afraid to use interactivity and AMP in emails.
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