Customer support. Our account rep is very knowledgeable and pushes us to improve our retargeting efforts. Bewertung gesammelt von und auf G2.com gehostet.
The platform is a little limited. The tool seems like a locked down version even though it is the full product. Bewertung gesammelt von und auf G2.com gehostet.
Their kinetic ad platform makes it simple to build out big campaigns Bewertung gesammelt von und auf G2.com gehostet.
Unsure about ROI at the outset and it’s a big cost upfront Bewertung gesammelt von und auf G2.com gehostet.
Great account team, consistent performance, data-driven, and fun events! Bewertung gesammelt von und auf G2.com gehostet.
Not a lot of A/B testing being done in a transparent way, they say it's happening constantly behind the scenes, but would rather be able to see the data actively. Bewertung gesammelt von und auf G2.com gehostet.
UI is fairly intuitive. Good for reporting and seeing performance. Bewertung gesammelt von und auf G2.com gehostet.
Criteo does not accurately report conversion data. Bewertung gesammelt von und auf G2.com gehostet.
The platform is extremely straight forward and easy to use. Bewertung gesammelt von und auf G2.com gehostet.
Set up of the tool took quite a bit of time based on how our site is set up. I would also like to be able to set my own bid changes versus their rep doing it and simply raising and lowering the bid every single week. Bewertung gesammelt von und auf G2.com gehostet.
Criteo is a very powerful tool that is easy to set up. Bewertung gesammelt von und auf G2.com gehostet.
Everything is controlled by the algorithm, which means that there are no possible optimisations except the CPC.
Besides, I don't recommand Criteo for companies that don't have a lot of budget. Either the fixed budget will not be respected, or your campaign will be stopped. Which means that next time you will activate, the algorithm will need to learn everything again and your results will be bad. Then it's a vicious circle that can costs a lot ! Bewertung gesammelt von und auf G2.com gehostet.
It is easy to use and has a decent ROI. There is a good support team that responds quickly as well. Bewertung gesammelt von und auf G2.com gehostet.
I wish we had more control instead of having to rely on the Criteo team, the only two things we control are the product feed and the bids. Better analytics would be nice/ Bewertung gesammelt von und auf G2.com gehostet.
Criteo has a good passback mechanism, so, there's no inventory lost.
They have a good CTR, and also have good eCPM.
Criteo also has a good support. What I really love from Criteo is: their performance is really good. It means, visitor doesn't get bothered.
Another thing is, subscriber can easily opt-out from that service by clicking the provided link. Bewertung gesammelt von und auf G2.com gehostet.
Implementing Passback is not as easy as common adnetwork, and also depend on their audience.
Criteo has a really simple Report. We cannot analyze more detail about the increment of audience. Which category the audience more interested in. Criteo also insist that they have to be in the first priority. It shouldn't be like that. Bewertung gesammelt von und auf G2.com gehostet.
Great easy to use platform and support team. Bewertung gesammelt von und auf G2.com gehostet.
Depending on which product offering of Criteo you use, I found their CPC or CPM to be a little high. Bewertung gesammelt von und auf G2.com gehostet.