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Compare Zeotap CDP and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (42.6% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Zeotap CDP
Star Rating
(54)4.4 out of 5
Market Segments
Enterprise (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeotap CDPmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in "Custom Event Tracking" with a score of 8.8, allowing for detailed user interactions to be captured effectively, while Zeotap CDP, although strong, scores slightly lower at 8.7 in the same category.
- Reviewers mention that Zeotap CDP offers superior "Quality of Support" with a score of 9.4, indicating a more responsive and helpful support team compared to mParticle's score of 8.8, which some users feel could be improved.
- G2 users highlight mParticle's "Ease of Setup" with a score of 8.0, which some find straightforward, but Zeotap CDP shines here with a higher score of 8.5, suggesting a more user-friendly onboarding process.
- Users on G2 report that mParticle's "Data Unification" feature scores 8.5, which is praised for its effectiveness in consolidating user data, while Zeotap CDP's score of 8.2 indicates it may not be as robust in this area.
- Reviewers mention that Zeotap CDP's "User Segmentation" feature scores 8.7, which is noted for its flexibility and precision, whereas mParticle's score of 8.6, while still strong, may not offer the same level of granularity.
- Users say that mParticle's "Real-Time Reporting" feature, scoring 8.3, is beneficial for immediate insights, but Zeotap CDP's score of 8.4 suggests it may provide slightly more timely and actionable data for decision-making.
Pricing
Entry-Level Pricing
Zeotap CDP
No pricing availablemParticle by Rokt
No pricing availableFree Trial
Zeotap CDP
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.7
40
8.1
135
Ease of Use
8.8
39
8.3
134
Ease of Setup
8.6
25
8.0
55
Ease of Admin
9.1
25
8.5
52
Quality of Support
9.4
40
8.8
115
Has the product been a good partner in doing business?
8.8
25
8.9
56
Product Direction (% positive)
8.4
37
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
28
8.2
25
8.0
26
8.7
27
Feature Not Available
7.0
21
7.7
22
8.2
27
Intelligence
Feature Not Available
7.4
24
7.0
23
7.0
21
7.3
22
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Zeotap CDP and mParticle by Rokt are categorized as Customer Data Platform (CDP)
Unique Categories
Zeotap CDP is categorized as Identity Resolution
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Zeotap CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.7%
Leisure, Travel & Tourism
12.8%
Consumer Goods
12.8%
Telecommunications
4.3%
Pharmaceuticals
4.3%
Other
38.3%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
Zeotap CDP has no discussions with answers
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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