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- WideOrbit
- Zeta Programmatic, Formerly Sizmek
- WideOrbit-vs-Zeta Programmatic, Formerly Sizmek
Compare WideOrbit and Zeta Programmatic, Formerly Sizmek 
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
WideOrbit
Star Rating
(50)4.1 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about WideOrbitZeta Programmatic, Formerly Sizmek
Star Rating
(262)3.7 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeta Programmatic, Formerly SizmekSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zeta Programmatic, Formerly Sizmek excels in Display Functionality with a rating of 8.0, while WideOrbit falls behind at 7.2, indicating a stronger capability in managing display ads effectively.
- Reviewers mention that Zeta Programmatic offers superior Creative Optimization features, scoring 7.9 compared to WideOrbit's disappointing 5.8, highlighting Zeta's ability to enhance ad performance through better creative strategies.
- G2 users indicate that Zeta Programmatic shines in Retargeting with a score of 8.1, whereas WideOrbit's score of 6.0 suggests it may not be as effective in re-engaging users who have previously interacted with ads.
- Users on G2 report that Zeta Programmatic's Rich Media Capabilities are significantly better, rated at 8.0, compared to WideOrbit's 5.8, showcasing Zeta's strength in delivering engaging and interactive ad formats.
- Reviewers mention that Zeta Programmatic has a more robust Campaign Management system, scoring 7.4, while WideOrbit's score of 7.6 indicates it may have some advantages, but Zeta's overall features are perceived as more user-friendly.
- Users say that Zeta Programmatic's Frequency Capping feature, rated at 7.9, is more effective than WideOrbit's 6.7, allowing advertisers to better control how often their ads are shown to the same user, which is crucial for campaign effectiveness.
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Pricing
Entry-Level Pricing
WideOrbit
No pricing availableZeta Programmatic, Formerly Sizmek
No pricing availableFree Trial
WideOrbit
No trial information availableZeta Programmatic, Formerly Sizmek
No trial information availableRatings
Meets Requirements
8.0
44
7.6
232
Ease of Use
7.8
44
7.1
232
Ease of Setup
7.2
6
6.9
155
Ease of Admin
8.3
6
7.0
148
Quality of Support
8.2
41
7.8
228
Has the product been a good partner in doing business?
8.7
5
7.7
154
Product Direction (% positive)
6.6
41
6.8
232
Features by Category
Channel Functionality
7.2
12
8.0
181
Platform Interoperability
Not enough data
Not enough data
Campaign Management
7.6
14
|
Verified
7.4
176
|
Verified
6.7
10
|
Verified
7.3
150
|
Verified
7.4
13
|
Verified
7.8
128
|
Verified
6.7
12
|
Verified
7.2
134
|
Verified
5.7
9
|
Verified
7.3
132
|
Verified
6.9
7
|
Verified
7.6
107
|
Verified
7.1
7
|
Verified
7.2
99
|
Verified
6.7
10
|
Verified
7.9
127
|
Verified
7.2
13
|
Verified
7.5
108
|
Verified
5.8
12
|
Verified
7.9
122
|
Verified
5.8
8
|
Verified
8.0
151
|
Verified
6.9
7
|
Verified
7.1
76
|
Verified
7.5
6
|
Verified
7.6
81
|
Verified
Targeting
6.5
10
|
Verified
7.9
110
|
Verified
6.0
8
|
Verified
8.1
109
|
Verified
6.5
8
|
Verified
7.8
112
|
Verified
6.9
7
|
Verified
7.7
94
|
Verified
Platform
5.8
12
|
Verified
7.1
120
|
Verified
7.8
22
|
Verified
7.7
165
|
Verified
Feature Not Available
7.5
158
|
Verified
7.2
25
|
Verified
7.5
171
|
Verified
7.2
10
|
Verified
7.7
113
|
Verified
7.7
23
|
Verified
7.3
138
|
Verified
7.7
24
|
Verified
7.3
137
|
Verified
7.3
17
|
Verified
7.4
103
|
Verified
7.4
16
|
Verified
6.8
133
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
6.0
8
7.3
128
Campaign Management
7.6
14
|
Verified
7.4
176
|
Verified
6.7
10
|
Verified
7.3
150
|
Verified
7.4
13
|
Verified
7.8
128
|
Verified
6.7
12
|
Verified
7.2
134
|
Verified
5.7
9
|
Verified
7.3
132
|
Verified
6.9
7
|
Verified
7.6
107
|
Verified
7.1
7
|
Verified
7.2
99
|
Verified
6.7
10
|
Verified
7.9
127
|
Verified
7.2
13
|
Verified
7.5
108
|
Verified
5.8
12
|
Verified
7.9
122
|
Verified
5.8
8
|
Verified
8.0
151
|
Verified
6.9
7
|
Verified
7.1
76
|
Verified
7.5
6
|
Verified
7.6
81
|
Verified
Targeting
6.5
10
|
Verified
7.9
110
|
Verified
6.0
8
|
Verified
8.1
109
|
Verified
6.5
8
|
Verified
7.8
112
|
Verified
6.9
7
|
Verified
7.7
94
|
Verified
Mobile
6.0
5
7.4
105
6.9
7
|
Verified
7.1
76
|
Verified
7.5
6
|
Verified
7.6
81
|
Verified
Platform
5.8
12
|
Verified
7.1
120
|
Verified
7.8
22
|
Verified
7.7
165
|
Verified
Feature Not Available
7.5
158
|
Verified
7.2
25
|
Verified
7.5
171
|
Verified
7.2
10
|
Verified
7.7
113
|
Verified
7.7
23
|
Verified
7.3
138
|
Verified
7.7
24
|
Verified
7.3
137
|
Verified
7.3
17
|
Verified
7.4
103
|
Verified
7.4
16
|
Verified
6.8
133
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.0
10
7.7
125
Campaign Management
7.6
14
|
Verified
7.4
176
|
Verified
6.7
10
|
Verified
7.3
150
|
Verified
7.4
13
|
Verified
7.8
128
|
Verified
6.7
12
|
Verified
7.2
134
|
Verified
5.7
9
|
Verified
7.3
132
|
Verified
6.9
7
|
Verified
7.6
107
|
Verified
7.1
7
|
Verified
7.2
99
|
Verified
6.7
10
|
Verified
7.9
127
|
Verified
7.2
13
|
Verified
7.5
108
|
Verified
5.8
12
|
Verified
7.9
122
|
Verified
5.8
8
|
Verified
8.0
151
|
Verified
6.9
7
|
Verified
7.1
76
|
Verified
7.5
6
|
Verified
7.6
81
|
Verified
Targeting
6.5
10
|
Verified
7.9
110
|
Verified
6.0
8
|
Verified
8.1
109
|
Verified
6.5
8
|
Verified
7.8
112
|
Verified
6.9
7
|
Verified
7.7
94
|
Verified
Platform
5.8
12
|
Verified
7.1
120
|
Verified
7.8
22
|
Verified
7.7
165
|
Verified
Feature Not Available
7.5
158
|
Verified
7.2
25
|
Verified
7.5
171
|
Verified
7.2
10
|
Verified
7.7
113
|
Verified
7.7
23
|
Verified
7.3
138
|
Verified
7.7
24
|
Verified
7.3
137
|
Verified
7.3
17
|
Verified
7.4
103
|
Verified
7.4
16
|
Verified
6.8
133
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.6
14
|
Verified
7.4
176
|
Verified
6.7
10
|
Verified
7.3
150
|
Verified
7.4
13
|
Verified
7.8
128
|
Verified
6.7
12
|
Verified
7.2
134
|
Verified
5.7
9
|
Verified
7.3
132
|
Verified
6.9
7
|
Verified
7.6
107
|
Verified
7.1
7
|
Verified
7.2
99
|
Verified
6.7
10
|
Verified
7.9
127
|
Verified
7.2
13
|
Verified
7.5
108
|
Verified
5.8
12
|
Verified
7.9
122
|
Verified
5.8
8
|
Verified
8.0
151
|
Verified
6.9
7
|
Verified
7.1
76
|
Verified
7.5
6
|
Verified
7.6
81
|
Verified
Targeting
6.5
10
|
Verified
7.9
110
|
Verified
6.0
8
|
Verified
8.1
109
|
Verified
6.5
8
|
Verified
7.8
112
|
Verified
6.9
7
|
Verified
7.7
94
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
5.8
12
|
Verified
7.1
120
|
Verified
7.8
22
|
Verified
7.7
165
|
Verified
Feature Not Available
7.5
158
|
Verified
7.2
25
|
Verified
7.5
171
|
Verified
7.2
10
|
Verified
7.7
113
|
Verified
7.7
23
|
Verified
7.3
138
|
Verified
7.7
24
|
Verified
7.3
137
|
Verified
7.3
17
|
Verified
7.4
103
|
Verified
7.4
16
|
Verified
6.8
133
|
Verified
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
WideOrbit and Zeta Programmatic, Formerly Sizmek are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, Display Advertising, and Demand Side Platform (DSP)
Unique Categories
WideOrbit is categorized as Supply Side Platform (SSP)
Zeta Programmatic, Formerly Sizmek is categorized as Data Management Platform (DMP) and Creative Management Platforms
Reviews
Reviewers' Company Size
WideOrbit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Programmatic, Formerly Sizmek
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Broadcast Media
50.0%
Marketing and Advertising
16.0%
Entertainment
8.0%
Telecommunications
6.0%
Sports
4.0%
Other
16.0%
Marketing and Advertising
83.7%
Internet
3.3%
Entertainment
2.9%
Online Media
1.2%
Consumer Goods
1.2%
Other
7.8%
Most Helpful Reviews
WideOrbit
Most Helpful Favorable Review
Cassie F.
Verified User in Entertainment
Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions
Most Helpful Critical Review
Verified User in Marketing and Advertising
Very behind the curve asteticly, needs to be brought into the decade.
Zeta Programmatic, Formerly Sizmek
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Most Helpful Critical Review
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Cassie F.
Verified User in Entertainment
Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Verified User in Marketing and Advertising
Very behind the curve asteticly, needs to be brought into the decade.
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Alternatives
Discussions
WideOrbit has no discussions with answers
Zeta Programmatic, Formerly Sizmek has no discussions with answers
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