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Compare WebEngage and iZooto 
At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Small-Business (51.8% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
$85/month for up to 30,000 subscribers
WebEngage
Star Rating
(730)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansiZooto
Star Rating
(95)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$85/month for up to 30,000 subscribers
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in providing a comprehensive platform for user engagement, allowing for seamless segmentation and multi-channel communication. Users appreciate the ability to unify data across various channels like email, push notifications, and WhatsApp, making campaign execution straightforward and scalable.
- Users say that iZooto shines in its ease of use, particularly for web notifications. Reviewers highlight its "plug and play" functionality, which simplifies the process of pushing notifications, making it accessible even for those with limited technical expertise.
- According to verified reviews, WebEngage has a significantly higher overall satisfaction score, reflecting its robust features and customer support. Users commend the platform for its AI enhancements and analytics capabilities, which help in understanding customer behavior and optimizing campaigns effectively.
- Reviewers mention that while iZooto offers strong data segregation for campaign management, it lacks the depth of analytics and multi-channel capabilities that WebEngage provides. Users appreciate iZooto's optimization features but note that they may not be as comprehensive as those found in WebEngage.
- Users highlight that WebEngage's implementation process is generally smooth, with many praising its intuitive onboarding wizard. This contrasts with iZooto, where some users feel that while setup is easy, the platform could benefit from more advanced features to enhance user experience.
- G2 reviewers indicate that both platforms have strong support, but iZooto receives slightly higher marks for quality of support. Users appreciate the responsiveness and helpfulness of iZooto's support team, which can be crucial for small businesses needing quick assistance.
Pricing
Entry-Level Pricing
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
iZooto
Rise
$85/month
for up to 30,000 subscribers
Ideal for bloggers for efficient targeting and automation
- Manage up to 3 Websites
- Unlimited Notifications
- Device-based Targeting
Free Trial
WebEngage
No trial information availableiZooto
Free Trial is available
Ratings
Meets Requirements
8.5
622
9.1
72
Ease of Use
8.8
626
9.0
73
Ease of Setup
8.3
396
8.9
53
Ease of Admin
8.7
264
9.1
54
Quality of Support
8.6
615
9.2
73
Has the product been a good partner in doing business?
8.8
264
9.3
52
Product Direction (% positive)
9.6
600
9.5
73
Features by Category
Email Marketing
8.8
338
|
Verified
Not enough data
8.8
330
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.5
302
|
Verified
Not enough data
Online Marketing
8.0
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
309
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.3
296
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
324
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.6
300
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
Campaign Management
8.4
296
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Not enough data
Reporting & Analytics
8.4
330
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
243
Not enough data
Platform
8.5
301
|
Verified
Not enough data
8.6
289
|
Verified
Not enough data
8.9
301
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Not enough data
Integration
8.5
303
|
Verified
Not enough data
8.5
306
|
Verified
Not enough data
8.2
279
|
Verified
Not enough data
Administration
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Not enough data
Integrations
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Not enough data
Platform
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Not enough data
Visitor Behavior
8.4
129
|
Verified
6.4
7
|
Verified
8.7
132
|
Verified
8.1
8
|
Verified
7.9
122
|
Verified
Feature Not Available
Templates
8.2
119
|
Verified
8.0
5
|
Verified
8.6
125
|
Verified
8.1
6
|
Verified
8.5
127
|
Verified
9.7
5
|
Verified
Personalization
8.3
127
|
Verified
Feature Not Available
8.2
131
|
Verified
8.8
7
|
Verified
8.6
129
|
Verified
9.7
5
|
Verified
Feature Not Available
Feature Not Available
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
9.4
6
|
Verified
Multichannel
8.6
124
8.6
6
|
Verified
8.7
125
|
Verified
Feature Not Available
8.5
126
|
Verified
8.9
6
|
Verified
Administration
8.9
126
|
Verified
8.3
7
|
Verified
8.5
128
|
Verified
8.1
7
|
Verified
8.7
127
|
Verified
8.6
7
|
Verified
8.6
127
|
Verified
8.1
7
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
256
9.0
33
9.0
258
9.3
31
8.8
259
8.4
28
8.8
265
8.2
31
8.9
258
8.5
26
Analytics
8.5
270
8.3
30
8.3
255
8.1
32
Optimization
8.6
233
Feature Not Available
8.9
260
8.3
25
8.3
238
8.1
27
8.4
231
8.2
23
Agentic AI - Push Notification
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Text Messaging
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
Not enough data
SMS Platform
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Data Sourcing
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Not enough data
Intelligence
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Not enough data
Platform Basics
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Not enough data
Agentic AI - Customer Journey Mapping
6.7
5
Not enough data
Platform Basics
8.6
272
|
Verified
Not enough data
8.9
273
|
Verified
Not enough data
Platform Data
8.7
280
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Not enough data
Agentic AI - Customer Journey Analytics
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Not enough data
Campaigns
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Not enough data
Engagement
8.3
110
Not enough data
Platform
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
214
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
233
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
231
|
Verified
Not enough data
8.5
237
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Not enough data
Agentic AI - Marketing Analytics
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
WebEngage and iZooto are categorized as Push Notification and E-Commerce Personalization
Unique Categories
iZooto has no unique categories
Reviews
Reviewers' Company Size
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iZooto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.7%
Online Media
12.9%
Media Production
11.8%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
8.2%
Retail
4.7%
Other
54.1%
Alternatives
Discussions
Can we get a detailed day to day report of a journey?
2 Comments
GS
YESRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?
1 Comment
Official Response from iZooto
Yes, we do have a dedicated Customer Success team that works closely with our customers to understand their marketing goals and helps in putting together an...Read more
A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?
1 Comment
Official Response from iZooto
iOS does not web push notifications as of now. Neither on Safari or any other browser. iOS does support some of the features of PWA but not web push...Read more
How can you retarget and recover users abandoning cart?
1 Comment
Official Response from iZooto
Recovering users abandoning cart is the most important tasks for marketers. Now, because web push notifications can be delivered to users device ( Desktop...Read more
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