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Compare SpyFu and Surfer 
Featured Products
At a Glance
Market Segments
Small-Business (73.0% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
$39.00 Per Month
Starting at $79.00
SpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plansSurfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSpyFu vs Surfer
When assessing the two solutions, reviewers found Surfer easier to use, set up, and administer. Reviewers also preferred doing business with Surfer overall.
- Reviewers felt that Surfer meets the needs of their business better than SpyFu.
- When comparing quality of ongoing product support, reviewers felt that Surfer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Surfer over SpyFu.
Pricing
Entry-Level Pricing
SpyFu
Basic
$39.00
Per Month
SpyFu stand-alone subscription
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
SpyFu
No trial information availableSurfer
No trial information availableRatings
Meets Requirements
8.9
429
9.3
313
Ease of Use
8.8
436
9.3
319
Ease of Setup
9.1
266
9.4
149
Ease of Admin
9.0
261
9.4
123
Quality of Support
9.0
334
9.4
276
Has the product been a good partner in doing business?
9.3
254
9.6
118
Product Direction (% positive)
8.3
422
9.3
274
Features by Category
SEO Auditing & Monitoring
7.8
51
7.6
164
8.6
29
9.2
195
8.0
29
8.0
162
7.9
28
8.1
166
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.1
236
7.0
173
9.0
320
8.5
234
8.6
267
8.8
40
6.9
46
8.1
178
8.0
29
9.2
207
SEO Reporting
9.2
312
8.9
225
8.8
56
8.6
203
7.9
54
7.9
161
7.8
40
7.5
121
Generative AI
5.8
10
8.1
56
6.0
10
7.6
55
Platform Basics
8.7
22
Not enough data
7.9
24
Not enough data
8.7
30
Not enough data
Platform Data
6.7
19
Not enough data
8.7
26
Not enough data
8.3
27
Not enough data
7.7
21
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Reviews
Reviewers' Company Size
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Discussions
What’s the best way to use competitor research for SEO?
1 Comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
How do I sort keywords by location?
1 Comment
MH
Search on youtube........
also you can visit https://tech-tweet.comRead more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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