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Compare Sprinklr Marketing and Supermetrics 
At a Glance
Market Segments
Enterprise (43.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Starting at €29.00 1 user Per Month
Sprinklr Marketing
Star Rating
(109)4.1 out of 5
Market Segments
Enterprise (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSupermetrics
Star Rating
(815)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user experience, particularly with its integration with Google Sheets. Users appreciate how it saves time by efficiently pulling over 100 KPIs, allowing them to focus on more valuable tasks.
- Users say that Sprinklr Marketing stands out for its all-in-one platform, which simplifies complex marketing campaigns. Reviewers highlight its ability to manage and collaborate on campaigns across multiple channels, making it a powerful tool for teams.
- According to verified reviews, Supermetrics has a significantly higher satisfaction score, reflecting its strong performance in ease of use and setup. Users find the interface intuitive, which helps them quickly adapt and utilize the software effectively.
- Reviewers mention that while Sprinklr Marketing offers robust collaboration features, some users feel it can be overwhelming due to its extensive capabilities. This complexity may pose a challenge for smaller teams or those new to marketing analytics.
- Users highlight Supermetrics' responsive customer support, noting that assistance is personal and quick. This level of support is crucial for users who may encounter issues or need guidance during their data analysis processes.
- G2 reviewers indicate that while both platforms provide valuable insights, Supermetrics shines in reporting and dashboard capabilities, with users praising its ability to customize data presentation, making it easier to track performance metrics effectively.
Pricing
Entry-Level Pricing
Sprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Sprinklr Marketing
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
8.3
88
8.5
617
Ease of Use
7.5
88
8.2
625
Ease of Setup
7.1
49
8.2
412
Ease of Admin
7.4
47
8.0
378
Quality of Support
8.0
83
7.8
559
Has the product been a good partner in doing business?
8.1
44
8.2
373
Product Direction (% positive)
7.4
85
7.9
576
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Platform Basics
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Not enough data
Content Planning
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Not enough data
Marketing Campaign Performance
8.1
18
Not enough data
8.4
21
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
8.0
17
Not enough data
8.7
22
Not enough data
Platform Interoperability
8.1(won by default)
20
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.9(won by default)
32
Not enough data
Campaign Management
8.7(won by default)
31
Not enough data
8.6(won by default)
30
Not enough data
8.2(won by default)
31
Not enough data
8.4(won by default)
27
Not enough data
8.6(won by default)
28
Not enough data
8.9(won by default)
27
Not enough data
8.6(won by default)
24
Not enough data
8.4(won by default)
26
Not enough data
8.5(won by default)
27
Not enough data
8.3(won by default)
26
Not enough data
8.2(won by default)
25
Not enough data
8.0(won by default)
23
Not enough data
8.3(won by default)
24
Not enough data
Targeting
8.4(won by default)
33
Not enough data
8.4(won by default)
30
Not enough data
8.6(won by default)
31
Not enough data
8.3(won by default)
28
Not enough data
Platform
8.0(won by default)
28
Not enough data
8.7(won by default)
33
Not enough data
8.6(won by default)
32
Not enough data
8.2(won by default)
32
Not enough data
8.6(won by default)
31
Not enough data
8.5(won by default)
32
Not enough data
8.2(won by default)
31
Not enough data
8.1(won by default)
28
Not enough data
8.3(won by default)
32
Not enough data
Content Creation
9.4
9
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Marketing Operations
8.4
32
|
Verified
8.2
311
|
Verified
8.6
35
|
Verified
8.7
355
|
Verified
8.4
33
|
Verified
7.8
280
|
Verified
8.5
38
|
Verified
7.9
298
|
Verified
Feature Not Available
8.0
160
Feature Not Available
Feature Not Available
Campaign Activity
8.4
41
|
Verified
8.6
347
|
Verified
8.3
44
|
Verified
8.9
381
|
Verified
Feature Not Available
8.0
272
|
Verified
8.0
41
|
Verified
8.3
324
|
Verified
7.9
38
|
Verified
7.8
272
|
Verified
8.2
23
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Sprinklr Marketing and Supermetrics are categorized as Marketing Analytics
Unique Categories
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Social Media Advertising
Reviews
Reviewers' Company Size
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.6%
Information Technology and Services
9.5%
Financial Services
4.8%
Computer Software
4.8%
Consumer Goods
3.8%
Other
49.5%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
Sprinklr Marketing has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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