Compare Shopify and Wix 
At a Glance
Market Segments
Small-Business (80.3% of reviews)
Small-Business (79.3% of reviews)
Entry-Level Pricing
$29/ per month
$16.00 Per Month
Shopify
Star Rating
(4,621)4.4 out of 5
Market Segments
Small-Business (80.3% of reviews)
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansWix
Star Rating
(1,691)4.2 out of 5
Market Segments
Small-Business (79.3% of reviews)
Entry-Level Pricing
$16.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Shopify excels in its e-commerce integration with a score of 9.0, making it a preferred choice for businesses focused on online sales. In contrast, Wix, while offering decent e-commerce features, scores slightly lower at 8.6.
- Reviewers mention that Shopify's customer support is robust, with a score of 8.6, which is crucial for small businesses needing assistance. Wix, however, has a lower score of 8.0, indicating potential challenges in support responsiveness.
- G2 users highlight Shopify's superior payment processing capabilities, scoring 8.9, which includes features like multi-currency support. Wix shines in this area too, with a score of 9.3, but users note that Shopify's options are more tailored for larger e-commerce operations.
- Users on G2 report that Shopify's SEO tools are effective, scoring 8.2, but Wix offers a slightly better experience with a score of 8.5, making it easier for users to optimize their sites for search engines.
- Reviewers mention that Shopify's inventory management features are comprehensive, scoring 8.6, which is essential for businesses with large product catalogs. Wix, however, outperforms in this area with a score of 9.1, providing a more user-friendly experience for managing stock.
- Users say that Shopify's customization options are extensive, with a score of 8.4, allowing for tailored storefronts. Wix, on the other hand, shines with a score of 9.0, particularly in its drag-and-drop interface, making it easier for users to create visually appealing sites without coding knowledge.
Pricing
Entry-Level Pricing
Free Trial
Shopify
No trial information availableWix
No trial information availableRatings
Meets Requirements
8.7
3,949
8.6
1,468
Ease of Use
8.9
3,966
8.9
1,475
Ease of Setup
8.8
2,257
8.9
575
Ease of Admin
8.9
2,211
8.7
544
Quality of Support
8.4
3,695
8.0
1,201
Has the product been a good partner in doing business?
8.8
2,168
8.4
499
Product Direction (% positive)
8.7
3,839
8.2
1,439
Features by Category
Page Customization
Not enough data
9.3
87
Not enough data
9.0
88
Not enough data
8.7
84
Not enough data
8.9
84
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.9
86
Not enough data
9.0
82
Not enough data
8.8
83
Integrations
Not enough data
9.0
76
Not enough data
9.1
77
Not enough data
9.3
85
Generative AI
Not enough data
Feature Not Available
Headless Commerce
8.3
333
8.6
34
8.5
350
8.5
34
8.3
370
8.7
32
8.3
454
8.8
41
8.5
410
8.8
35
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Merchandising/Marketing
8.6
3279
9.0
45
8.6
3328
9.0
45
8.3
3255
9.0
47
8.3
3212
8.6
43
8.3
3039
8.5
42
8.3
2974
9.0
42
8.2
2949
8.3
42
Product Catalog
8.5
3222
9.1
45
8.5
3174
9.1
44
8.5
3220
8.9
43
8.4
2596
8.7
38
Order Process
8.8
3305
8.9
43
8.6
3226
8.9
43
8.6
3184
8.8
43
8.9
3267
9.1
45
8.8
3257
9.1
43
8.5
2978
8.7
41
8.6
3050
8.9
41
8.5
2669
8.9
39
Multi-Channel Support
8.5
2855
8.8
39
8.8
3081
8.8
45
8.7
2886
8.9
42
8.5
2982
8.7
44
8.3
2317
8.7
42
8.4
2369
8.4
36
8.2
2189
8.9
41
Platform
8.3
2389
8.5
39
8.4
3057
8.8
44
8.6
2908
8.9
44
8.6
3038
8.9
45
8.4
3073
8.8
44
8.9
3041
8.9
44
8.4
2365
9.1
39
8.8
2966
9.3
43
8.4
2458
9.0
36
8.5
2422
8.7
36
8.7
2778
9.0
40
8.8
3066
9.0
43
Platform Basics
Not enough data
8.9
67
Not enough data
9.0
64
Not enough data
8.4
60
Not enough data
8.7
60
Platform Additional Functionalities
Not enough data
8.5
49
Not enough data
8.6
59
Not enough data
8.7
56
Payment processing - Merchant of Record
8.6
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Tax management - Merchant of Record
8.8
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
Security and Compliance - Merchant of Record
7.9
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Administration - Merchant of Record
7.9
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Customizations
Not enough data
8.7
1103
Not enough data
9.0
1108
Not enough data
7.8
873
Not enough data
8.5
1008
Growth
Not enough data
7.8
892
Not enough data
7.7
917
Not enough data
7.8
868
Not enough data
7.8
709
Not enough data
8.5
870
Content
Not enough data
8.2
801
Not enough data
8.4
961
Not enough data
8.5
815
Not enough data
8.3
156
Support
Not enough data
8.6
195
Categories
Categories
Shared Categories
Shopify and Wix are categorized as E-Commerce Platforms
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.6%
Apparel & Fashion
8.8%
Marketing and Advertising
7.5%
Consumer Goods
5.3%
Internet
3.4%
Other
48.3%
Marketing and Advertising
14.7%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Non-Profit Organization Management
3.0%
Other
65.8%
Most Helpful Reviews
Shopify
Most Helpful Favorable Review
Kathleen Virginia P.
Verified User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Most Helpful Critical Review
Bradley R.
Verified User in Apparel & Fashion
Its expensive to own, all based on subscription every month
Wix
Most Helpful Favorable Review
Valentine B.
Verified User in Information Technology and Services
This platform has a fairly intuitive interface, but what makes it radiant is the ready-to-release mobile version on the fly, which is built as you create your main website, ready for the browser. I can easily make a wonderful site. Creating without...
Most Helpful Critical Review
Katherine W.
Verified User in Entertainment
-WEB SITES ARE NOT RESPONSIVE. In our day and age, people view web sites on all different kinds of technology. AND Wix's corporate site IS responsive, so one would assume they would offer that functionality in their sites. Soo frustrating. -Interface is...
Kathleen Virginia P.
Verified User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Valentine B.
Verified User in Information Technology and Services
This platform has a fairly intuitive interface, but what makes it radiant is the ready-to-release mobile version on the fly, which is built as you create your main website, ready for the browser. I can easily make a wonderful site. Creating without...
Bradley R.
Verified User in Apparel & Fashion
Its expensive to own, all based on subscription every month
Katherine W.
Verified User in Entertainment
-WEB SITES ARE NOT RESPONSIVE. In our day and age, people view web sites on all different kinds of technology. AND Wix's corporate site IS responsive, so one would assume they would offer that functionality in their sites. Soo frustrating. -Interface is...
Alternatives
Discussions
What are the features of Shopify?
5 comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
4 comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
How do I add the ability for little games on my website?
5 comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
What is the best way to use the drag and drop feature in my Wix website
1 comment
JK
If you go to the menu on the lefthand side of the page in the editor, there are a number of different elements you can drag and drop into the screen.
I...Read more
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