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Compare Shopify and Virto's Commerce Innovation Platform 
Featured Products
At a Glance
Market Segments
Small-Business (80.1% of reviews)
Small-Business (77.8% of reviews)
Entry-Level Pricing
$29/ per month
No pricing available
Shopify
Star Rating
(4,911)4.4 out of 5
Market Segments
Small-Business (80.1% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansVirto's Commerce Innovation Platform
Star Rating
(21)4.7 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Virto's Commerce Innovation PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Virto's Commerce Innovation Platform. Users appreciate the platform's ease of use and quick setup, with one reviewer noting how straightforward it is to take orders and set up payment gateways.
- Users say that Shopify's customer support is a standout feature, with many highlighting the quick and helpful responses they receive. This contrasts with Virto, which, while having a solid support rating, lacks the volume of recent reviews that Shopify enjoys.
- Reviewers mention that Shopify offers a wealth of templates, making it easy to create visually appealing storefronts. One user specifically noted the availability of both free and paid templates, enhancing their ability to design a professional online presence.
- According to verified reviews, Virto's Commerce Innovation Platform shines in its customization capabilities, particularly for B2B applications. Users have praised its atomic architecture, which allows for complex implementations tailored to specific business needs.
- Users highlight that Shopify's extensive user base translates into a wealth of resources and community support, making it easier for new users to find solutions and best practices. In contrast, Virto's smaller user base may limit the availability of such community-driven resources.
- Reviewers note that while Shopify is highly rated for its ease of setup and user-friendly interface, Virto's platform is recognized for its robust features tailored to B2B transactions, such as advanced order management and payment processing, which some users find beneficial for their specific business models.
Pricing
Entry-Level Pricing
Virto's Commerce Innovation Platform
No pricing availableFree Trial
Shopify
No trial information availableVirto's Commerce Innovation Platform
Free Trial is available
Ratings
Meets Requirements
8.8
4,141
9.4
16
Ease of Use
8.9
4,166
9.1
16
Ease of Setup
8.8
2,455
8.1
8
Ease of Admin
8.9
2,291
8.1
8
Quality of Support
8.4
3,881
8.8
16
Has the product been a good partner in doing business?
8.8
2,248
9.0
10
Product Direction (% positive)
8.8
4,031
8.6
17
Features by Category
Headless Commerce
8.2
452
Not enough data
8.4
468
Not enough data
8.3
487
Not enough data
8.3
577
Not enough data
8.5
530
Not enough data
Generative AI
7.9
228
Not enough data
7.9
226
Not enough data
Agentic AI - E-Commerce Platforms
7.9
78
Not enough data
8.1
78
Not enough data
8.0
76
Not enough data
7.8
76
Not enough data
7.8
76
Not enough data
8.0
77
Not enough data
Merchandising/Marketing
8.6
3437
8.9
12
8.6
3474
8.2
13
8.3
3402
8.5
12
8.3
3361
8.3
10
8.4
3181
8.9
9
8.4
3116
8.8
10
8.2
3092
9.4
11
Product Catalog
8.6
3376
8.7
13
8.5
3317
9.0
13
8.5
3363
8.8
13
8.4
2729
8.5
11
Order Process
8.8
3451
9.2
10
8.6
3363
8.7
10
8.6
3319
9.0
10
8.9
3408
9.2
10
8.8
3397
9.5
10
8.5
3113
8.9
9
8.6
3190
8.8
10
8.5
2800
8.1
9
Multi-Channel Support
8.5
2989
8.3
11
8.8
3214
8.6
11
8.7
3015
8.9
9
8.5
3118
8.5
8
8.3
2442
8.8
7
8.4
2500
8.9
9
8.2
2315
9.2
10
Platform
8.3
2517
9.1
11
8.4
3188
9.1
13
8.6
3042
9.4
12
8.7
3168
8.8
11
8.5
3207
8.0
11
8.9
3173
8.9
11
8.4
2487
9.2
11
8.8
3094
8.5
12
8.4
2576
8.5
8
8.5
2543
9.8
10
8.7
2902
8.8
11
8.9
3196
8.5
12
Payment processing - Merchant of Record
8.6
29
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
8.1
28
Not enough data
8.3
27
Not enough data
7.9
28
Not enough data
Tax management - Merchant of Record
8.4
26
Not enough data
8.4
26
Not enough data
8.2
26
Not enough data
Security and Compliance - Merchant of Record
8.3
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.5
26
Not enough data
Administration - Merchant of Record
8.3
29
Not enough data
8.4
27
Not enough data
8.4
27
Not enough data
Categories
Categories
Shared Categories
Shopify and Virto's Commerce Innovation Platform are categorized as E-Commerce Platforms
Unique Categories
Shopify is categorized as Merchant of Record
Virto's Commerce Innovation Platform has no unique categories
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Virto's Commerce Innovation Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.5%
Other
48.6%
Real Estate
16.7%
Computer Software
11.1%
Apparel & Fashion
11.1%
Wholesale
5.6%
Warehousing
5.6%
Other
50.0%
Alternatives
Discussions
What is Shopify used for?
6 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
What software is used for ecommerce?
2 Comments
GS
If you are looking for a headless commerce solution that is modular, composable, and cloud extendible, I highly recommend you talk with Virto.Read more
What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?
1 Comment
Official Response from Virto's Commerce Innovation Platform
Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to...Read more
How can Virto Commerce guide your digital transformation?
1 Comment
Official Response from Virto's Commerce Innovation Platform
Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust...Read more
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