Compare Semrush and Yoast 
At a Glance
Market Segments
Small-Business (66.7% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
$0.00 Per Month
$99.00 Per Year
Semrush
Star Rating
(2,529)4.5 out of 5
Market Segments
Small-Business (66.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansYoast
Star Rating
(186)4.5 out of 5
Market Segments
Small-Business (82.0% of reviews)
Entry-Level Pricing
$99.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, while Yoast's SEO Auditing feature scores 8.6. Reviewers mention that Semrush provides comprehensive insights into technical SEO issues, making it a preferred choice for users focused on in-depth analysis.
- Reviewers mention that Yoast shines in Ease of Use with a score of 9.3 compared to Semrush's 8.4. Users on G2 appreciate Yoast's intuitive interface and straightforward setup process, making it ideal for beginners in SEO.
- G2 users highlight that Semrush offers superior Keyword Research capabilities, scoring 9.1, while Yoast scores 7.9. Users say that Semrush's extensive database and advanced filtering options help them identify high-potential keywords effectively.
- Users report that Yoast's Content Creation Tools score 8.3, which is beneficial for those focused on optimizing blog posts and articles. Reviewers mention that the readability analysis and SEO suggestions are particularly helpful for content creators.
- Reviewers mention that Semrush's Competitor Analysis feature scores 9.0, significantly higher than Yoast's 7.6. Users say that Semrush provides detailed insights into competitors' strategies, which is invaluable for businesses looking to improve their market positioning.
- Users on G2 report that Yoast's Grammar Check feature scores 8.8, while Semrush does not have a comparable feature. Reviewers mention that this tool is essential for ensuring high-quality content, making Yoast a strong choice for content-focused users.
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Pricing
Entry-Level Pricing
Semrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
Yoast
Yoast SEO Premium
$99.00
Per Year
The #1 WordPress SEO plugin. We walk you through every step: no need to be or hire an SEO expert.
- Optimize for keywords, keyphrases and synonyms, related keywords and all word forms.
- See how your snippets will look in search and social media.
- Unlock more real-time analysis, tools and insights.
Free Trial
Semrush
Free Trial is available
Yoast
No trial information availableRatings
Meets Requirements
8.9
2,019
9.0
128
Ease of Use
8.4
2,036
9.1
132
Ease of Setup
8.6
1,253
8.7
53
Ease of Admin
8.6
1,051
8.7
44
Quality of Support
8.6
1,748
8.5
93
Has the product been a good partner in doing business?
8.8
1,035
8.3
38
Product Direction (% positive)
8.9
1,929
8.7
122
Features by Category
Metrics
8.3
340
Not enough data
8.3
335
Not enough data
7.9
321
Not enough data
7.7
295
Not enough data
7.4
284
Not enough data
7.6
281
Not enough data
7.5
282
Not enough data
7.6
292
Not enough data
7.2
277
Not enough data
Reporting
8.1
332
Not enough data
8.2
320
Not enough data
7.9
304
Not enough data
7.8
307
Not enough data
7.8
303
Not enough data
7.7
283
Not enough data
8.2
319
Not enough data
Other
7.8
295
Not enough data
8.1
308
Not enough data
7.7
298
Not enough data
8.0
300
Not enough data
7.5
268
Not enough data
7.1
249
Not enough data
7.7
267
Not enough data
Administration
7.7
275
Not enough data
7.5
267
Not enough data
8.5
319
Not enough data
8.3
310
Not enough data
Social Analytics
8.8(won by default)
259
Not enough data
8.5(won by default)
241
Not enough data
8.8(won by default)
246
Not enough data
8.2(won by default)
215
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
185
Not enough data
8.1(won by default)
182
Not enough data
Reports & Dashboards
8.4(won by default)
245
Not enough data
8.9(won by default)
252
Not enough data
8.7(won by default)
239
Not enough data
7.9(won by default)
177
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
96
Not enough data
8.5
97
Not enough data
8.6
95
Not enough data
Formatting
8.3
94
Not enough data
8.2
90
Not enough data
8.0
86
Not enough data
Content
8.7
103
Not enough data
8.4
96
Not enough data
7.7
81
Not enough data
Product Type
8.5
90
Not enough data
8.0
89
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Listing Management
8.6
199
|
Verified
Not enough data
8.2
195
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
Performance
8.3
216
|
Verified
Not enough data
8.7
219
|
Verified
Not enough data
Local Search Optimization
8.9
460
|
Verified
Not enough data
8.5
422
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.1
395
|
Verified
Not enough data
8.9
450
|
Verified
Not enough data
Platform Basics
8.5
421
Not enough data
8.7
437
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
396
Not enough data
Platform Content
7.5
340
Not enough data
Platform Reporting
8.1
410
Not enough data
8.4
420
Not enough data
Platform Basics
8.7
88
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
77
Not enough data
8.5
88
Not enough data
Content Planning
Feature Not Available
Not enough data
8.3
81
Not enough data
8.8
91
Not enough data
Marketing Campaign Performance
8.4
65
Not enough data
8.7
67
Not enough data
Other Features
8.5
89
Not enough data
8.9
75
Not enough data
SEO Auditing & Monitoring
8.8
712
8.2
63
9.2
563
8.6
67
9.0
549
7.6
58
9.0
550
8.4
62
SEO Content & Rankings
8.2
1181
7.5
79
9.1
1280
7.8
91
8.8
1207
7.9
76
8.3
630
7.8
58
8.6
540
8.5
67
SEO Reporting
8.9
1257
7.5
76
8.6
711
7.6
64
8.4
667
7.0
57
8.0
552
7.0
59
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Content & Collaboration
8.8
172
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
160
Not enough data
Feature Not Available
Not enough data
8.2
142
Not enough data
Social Management
8.7
206
Not enough data
8.8
200
Not enough data
Feature Not Available
Not enough data
8.5
197
Not enough data
7.9
174
Not enough data
8.0
148
Not enough data
7.7
120
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
98
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
84
Not enough data
8.1
76
Not enough data
Reporting
8.9
115
Not enough data
Feature Not Available
Not enough data
9.0
104
Not enough data
9.1
113
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Interoperability
8.5
72
Not enough data
Social Functionality
8.8
84
Not enough data
Campaign Management
9.1
82
Not enough data
8.8
81
Not enough data
8.7
82
Not enough data
8.6
75
Not enough data
8.6
76
Not enough data
8.5
77
Not enough data
8.5
75
Not enough data
8.4
77
Not enough data
8.4
76
Not enough data
8.6
80
Not enough data
8.5
76
Not enough data
8.2
74
Not enough data
8.3
77
Not enough data
Targeting
8.6
79
Not enough data
8.5
76
Not enough data
8.5
74
Not enough data
8.7
74
Not enough data
Platform
8.5
77
Not enough data
8.7
84
Not enough data
9.0
83
Not enough data
9.0
84
Not enough data
8.8
80
Not enough data
8.6
79
Not enough data
8.4
74
Not enough data
8.6
76
Not enough data
8.6
79
Not enough data
Grammar Tools
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Not enough data
Writing Support
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Not enough data
Software Availability
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data collection
7.8
146
Not enough data
8.3
173
|
Verified
Not enough data
8.3
164
|
Verified
Not enough data
7.7
146
|
Verified
Not enough data
8.3
164
Not enough data
Segment Trending
8.7
194
|
Verified
Not enough data
8.2
184
|
Verified
Not enough data
8.4
189
|
Verified
Not enough data
7.6
152
Not enough data
Analysis
8.4
183
Not enough data
8.7
205
|
Verified
Not enough data
8.4
166
|
Verified
Not enough data
Platform
8.8
207
|
Verified
Not enough data
8.4
187
|
Verified
Not enough data
7.7
163
|
Verified
Not enough data
8.4
185
|
Verified
Not enough data
8.1
160
|
Verified
Not enough data
8.3
156
Not enough data
Platform Basics
8.7
109
Not enough data
7.8
94
Not enough data
8.4
110
Not enough data
Platform Data
8.3
98
Not enough data
8.5
104
Not enough data
8.8
112
Not enough data
8.4
99
Not enough data
Planning
7.8
159
Not enough data
Publishing
7.8
163
Not enough data
Social Media
7.6
162
Not enough data
Planning
7.9
282
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tools
Feature Not Available
Not enough data
8.2
556
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
547
Not enough data
8.3
536
Not enough data
8.1
478
Not enough data
7.9
474
Not enough data
8.9
609
Not enough data
Marketing Operations
7.9
281
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.2
294
|
Verified
Not enough data
8.1
271
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
284
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
7.9
260
|
Verified
Not enough data
8.2
274
|
Verified
Not enough data
8.3
296
|
Verified
Not enough data
8.0
250
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Yoast are categorized as SEO Tools
Unique Categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Yoast has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yoast
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.7%
Computer Software
7.8%
Internet
4.4%
Retail
3.5%
Other
45.1%
Marketing and Advertising
27.7%
Information Technology and Services
12.5%
Computer Software
7.6%
Education Management
4.3%
Writing and Editing
2.7%
Other
45.1%
Most Helpful Reviews
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
Verified User in Marketing and Advertising
Don't like the pricing structure for adding additional users, or the way that projects are 'owned' by different users & how credits need to be spread between users rather than as a pool for all users to utilise together.
Yoast
Most Helpful Favorable Review
Verified User in Computer Software
I really appreciate the SEO capabilities on the Yoast Plugin as it brings awareness to me as to what needs to be changed on each web page. It's easy to use, easy to set up, and user friendly throughout the process from onboarding to effective usage.
Most Helpful Critical Review
Robb A.
Verified User in Health, Wellness and Fitness
Yoast tries too hard to sell you products that you more than likely don't need. They work very hard at selling you their Premium SEO package or more specific SEO packages that in many cases are redundant or are not as good as their competition. The internal...
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Verified User in Computer Software
I really appreciate the SEO capabilities on the Yoast Plugin as it brings awareness to me as to what needs to be changed on each web page. It's easy to use, easy to set up, and user friendly throughout the process from onboarding to effective usage.
Verified User in Marketing and Advertising
Don't like the pricing structure for adding additional users, or the way that projects are 'owned' by different users & how credits need to be spread between users rather than as a pool for all users to utilise together.
Robb A.
Verified User in Health, Wellness and Fitness
Yoast tries too hard to sell you products that you more than likely don't need. They work very hard at selling you their Premium SEO package or more specific SEO packages that in many cases are redundant or are not as good as their competition. The internal...
Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
How can we go beyond Yoast?
4 comments
HN
Well, To go beyond Yoast SEO is probably dangerous. However, try not to optimize too much, as you'll end up making engines happy and not readers. Focus on...Read more
What is Yoast software?
2 comments
AG
Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about thatRead more
What can Yoast do?
2 comments
ST
The text mentions two websites: "surftware.com" and "sahconn.com."Read more
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