Compare Semrush and Woorank

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At a Glance
Semrush
Semrush
Star Rating
(2,467)4.5 out of 5
Market Segments
Small-Business (66.5% of reviews)
Information
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plans
Woorank
Woorank
Star Rating
(52)4.3 out of 5
Market Segments
Small-Business (74.5% of reviews)
Information
Entry-Level Pricing
$59.99 per month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Woorank excels in ease of setup with a score of 9.3, making it a preferred choice for small businesses looking for a quick start. In contrast, Semrush, while still user-friendly, has a slightly lower setup score of 8.6, which some users find less appealing.
  • Reviewers mention that Semrush shines in its SEO auditing capabilities, scoring 9.2, which includes features like SEO Change Tracking and Technical SEO. Woorank, while competent with a score of 9.3 for SEO Auditing, lacks some of the advanced features that Semrush offers, leading to a more basic experience.
  • G2 users highlight that Semrush provides superior keyword research tools, scoring 9.1, which many find essential for effective SEO strategies. Woorank, with a score of 8.5, is seen as less comprehensive in this area, leading to some frustration among users who require in-depth keyword analysis.
  • Users on G2 report that Woorank's reporting features, particularly its customizable dashboards, are highly rated at 8.6, allowing for tailored insights. Semrush, while also offering reporting capabilities, scores slightly lower at 8.7, which some users feel limits their ability to customize reports to their specific needs.
  • Reviewers mention that Semrush's social media analytics, particularly its Competitor Analysis feature, scores an impressive 9.0, making it a strong choice for users focused on social media strategy. Woorank, with a score of 8.3 in this area, is perceived as lacking some of the depth and breadth of analysis that Semrush provides.
  • Users say that Woorank's overall user experience is enhanced by its high ease of use rating of 8.9, which many find intuitive and straightforward. In comparison, Semrush's ease of use rating of 8.4 suggests a steeper learning curve, which some users find challenging when first navigating the platform.
Featured Products
Pricing
Entry-Level Pricing
Semrush
Free
$0.00
Per Month
Browse all 5 pricing plans
Woorank
Pro Plan
$59.99
per month
Browse all 3 pricing plans
Free Trial
Semrush
Free Trial is available
Woorank
Free Trial is available
Ratings
Meets Requirements
8.9
1,960
8.6
44
Ease of Use
8.4
1,974
8.9
44
Ease of Setup
8.6
1,192
9.3
19
Ease of Admin
8.6
1,013
8.8
20
Quality of Support
8.6
1,694
8.6
38
Has the product been a good partner in doing business?
8.8
996
9.0
19
Product Direction (% positive)
8.9
1,870
8.1
42
Features by Category
7.8
7,564
Not enough data
Metrics
8.3
321
Not enough data
8.3
316
Not enough data
7.9
303
Not enough data
7.7
277
Not enough data
7.5
266
Not enough data
7.6
263
Not enough data
7.5
264
Not enough data
7.6
274
Not enough data
7.2
259
Not enough data
Reporting
8.1
314
Not enough data
8.2
302
Not enough data
7.9
286
Not enough data
7.8
289
Not enough data
7.8
285
Not enough data
7.7
265
Not enough data
8.1
301
Not enough data
Other
7.9
277
Not enough data
8.1
291
Not enough data
7.8
281
Not enough data
8.1
283
Not enough data
7.6
252
Not enough data
7.1
234
Not enough data
7.7
252
Not enough data
Administration
7.7
260
Not enough data
7.5
252
Not enough data
8.5
303
Not enough data
8.2
294
Not enough data
Social Media AnalyticsHide 11 FeaturesShow 11 Features
8.5
2,192
Not enough data
Social Analytics
8.9
254
Not enough data
8.5
236
Not enough data
8.8
241
Not enough data
8.2
210
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
8.1
177
Not enough data
Reports & Dashboards
8.4
240
Not enough data
8.9
247
Not enough data
8.7
234
Not enough data
7.9
173
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.4
922
Not enough data
Grammar
8.8
87
Not enough data
8.5
88
Not enough data
8.7
86
Not enough data
Formatting
8.4
86
Not enough data
8.3
81
Not enough data
8.1
78
Not enough data
Content
8.6
95
Not enough data
8.4
87
Not enough data
7.8
73
Not enough data
Product Type
8.5
81
Not enough data
8.0
80
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.4
1,118
Not enough data
Listing Management
8.6
179
|
Verified
Not enough data
8.2
175
|
Verified
Not enough data
8.3
178
|
Verified
Not enough data
8.5
190
|
Verified
Not enough data
Performance
8.2
196
|
Verified
Not enough data
8.7
200
|
Verified
Not enough data
8.5
2,412
Not enough data
Local Search Optimization
8.9
440
|
Verified
Not enough data
8.5
404
|
Verified
Not enough data
8.5
375
|
Verified
Not enough data
8.4
386
|
Verified
Not enough data
8.1
376
|
Verified
Not enough data
8.9
431
|
Verified
Not enough data
Competitive IntelligenceHide 8 FeaturesShow 8 Features
8.2
2,278
Not enough data
Platform Basics
8.5
397
Not enough data
8.7
413
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
372
Not enough data
Platform Content
7.5
316
Not enough data
Platform Reporting
8.1
385
Not enough data
8.4
395
Not enough data
8.5
799
Not enough data
Platform Basics
8.7
87
Not enough data
8.2
84
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
Not enough data
8.5
87
Not enough data
Content Planning
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
91
Not enough data
Marketing Campaign Performance
8.4
65
Not enough data
8.7
67
Not enough data
Other Features
8.5
88
Not enough data
8.9
74
Not enough data
8.7
9,989
8.7
158
SEO Auditing & Monitoring
8.8
680
8.8
8
9.2
531
9.3
5
9.0
517
9.0
5
9.0
518
8.3
5
SEO Content & Rankings
8.2
1150
8.2
26
9.1
1249
8.5
28
8.8
1176
8.6
23
8.3
599
8.8
8
8.6
509
8.3
5
SEO Reporting
8.9
1226
8.7
26
8.6
679
9.2
8
8.4
635
8.9
6
8.0
520
8.7
5
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social Media ManagementHide 13 FeaturesShow 13 Features
8.3
1,484
Not enough data
Content & Collaboration
8.8
169
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
156
Not enough data
Feature Not Available
Not enough data
8.2
138
Not enough data
Social Management
8.7
202
Not enough data
8.8
196
Not enough data
Feature Not Available
Not enough data
8.4
193
Not enough data
7.8
170
Not enough data
8.0
144
Not enough data
7.6
116
Not enough data
8.7
584
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
97
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
83
Not enough data
8.1
75
Not enough data
Reporting
9.0
114
Not enough data
Feature Not Available
Not enough data
9.0
103
Not enough data
9.2
112
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social Media AdvertisingHide 28 FeaturesShow 28 Features
8.6
2,154
Not enough data
Platform Interoperability
8.5
70
Not enough data
Social Functionality
8.8
83
Not enough data
Campaign Management
9.1
81
Not enough data
8.8
80
Not enough data
8.7
81
Not enough data
8.6
74
Not enough data
8.6
75
Not enough data
8.5
76
Not enough data
8.5
74
Not enough data
8.4
76
Not enough data
8.3
75
Not enough data
8.6
79
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.3
76
Not enough data
Targeting
8.6
78
Not enough data
8.4
75
Not enough data
8.5
73
Not enough data
8.7
73
Not enough data
Platform
8.5
76
Not enough data
8.7
83
Not enough data
9.0
82
Not enough data
9.0
83
Not enough data
8.7
79
Not enough data
8.6
78
Not enough data
8.4
73
Not enough data
8.5
75
Not enough data
8.5
78
Not enough data
8.0
179
Not enough data
Grammar Tools
8.4
18
Not enough data
9.0
20
Not enough data
8.0
17
Not enough data
Writing Support
7.4
18
Not enough data
8.3
17
Not enough data
7.4
18
Not enough data
7.8
18
Not enough data
Software Availability
8.6
18
Not enough data
8.3
17
Not enough data
7.1
18
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
3,004
Not enough data
Data collection
7.8
139
Not enough data
8.3
166
|
Verified
Not enough data
8.4
157
|
Verified
Not enough data
7.7
139
|
Verified
Not enough data
8.2
157
Not enough data
Segment Trending
8.8
187
|
Verified
Not enough data
8.2
177
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
7.6
145
Not enough data
Analysis
8.4
177
Not enough data
8.6
199
|
Verified
Not enough data
8.3
160
|
Verified
Not enough data
Platform
8.8
200
|
Verified
Not enough data
8.4
180
|
Verified
Not enough data
7.7
156
|
Verified
Not enough data
8.4
179
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.3
150
Not enough data
Paid Search IntelligenceHide 7 FeaturesShow 7 Features
8.4
705
Not enough data
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
712
Not enough data
Planning
7.8
146
Not enough data
Publishing
7.8
149
Not enough data
Social Media
7.7
149
Not enough data
Planning
8.0
268
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
3,069
Not enough data
Tools
Feature Not Available
Not enough data
8.2
534
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
526
Not enough data
8.3
514
Not enough data
8.1
456
Not enough data
7.9
452
Not enough data
8.9
587
Not enough data
8.2
2,690
Not enough data
Marketing Operations
7.9
267
|
Verified
Not enough data
8.5
284
|
Verified
Not enough data
8.2
279
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
270
|
Verified
Not enough data
8.7
306
|
Verified
Not enough data
7.9
247
|
Verified
Not enough data
8.2
261
|
Verified
Not enough data
8.3
283
|
Verified
Not enough data
8.0
237
|
Verified
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Semrush
Semrush
Small-Business(50 or fewer emp.)
66.5%
Mid-Market(51-1000 emp.)
28.2%
Enterprise(> 1000 emp.)
5.3%
Woorank
Woorank
Small-Business(50 or fewer emp.)
74.5%
Mid-Market(51-1000 emp.)
23.4%
Enterprise(> 1000 emp.)
2.1%
Reviewers' Industry
Semrush
Semrush
Marketing and Advertising
30.3%
Information Technology and Services
8.8%
Computer Software
7.9%
Internet
4.6%
Retail
3.5%
Other
44.9%
Woorank
Woorank
Marketing and Advertising
27.7%
Internet
8.5%
Information Technology and Services
8.5%
Staffing and Recruiting
4.3%
Health, Wellness and Fitness
4.3%
Other
46.8%
Most Helpful Reviews
Semrush
Semrush
Most Helpful Favorable Review
Stephen D.
SD
Stephen D.
Verified User in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
MacKenzie B.
MB
MacKenzie B.
Verified User in Mechanical or Industrial Engineering

In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....

Woorank
Woorank
Most Helpful Favorable Review
Petro M.
PM
Petro M.
Verified User in Health, Wellness and Fitness

Love the tool, level of research/insight and training it provides, especially for new business owners. I've built 3 sites for my business and using the tool definitely helped me to ensure it is well optimized and get ranked much better than our local...

Most Helpful Critical Review
Verified User
G
Verified User in Computer & Network Security

Billing philosophy. It borders on theft.

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Woorank
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Discussions
Semrush
Semrush Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
Hillary  M.
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
Bhabishya B.
BB
Yes they have a free plan where you can add 1 website.Read more
Woorank
Woorank Discussions
Monty the Mongoose crying
Woorank has no discussions with answers