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Compare Semrush and Surfer 
Featured Products
At a Glance
Market Segments
Small-Business (64.7% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $79.00
Semrush
Star Rating
(3,166)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSurfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a go-to for users who need everything from keyword research to competitor analysis. One user mentioned, "What I like most about Semrush is that it puts almost everything you need for SEO in one place."
- Users say that Surfer stands out for its ease of use and exceptional customer support. Reviewers have highlighted the tool's intuitive interface, with one stating, "Surfer is very easy to use, it's accurate and they have EXCELLENT customer support."
- According to verified reviews, Semrush has a significantly higher G2 Score, indicating greater overall user satisfaction. Users appreciate its robust data offerings, with one noting, "Powerhouse of data! Reliable go to for AEO/SEO."
- Reviewers mention that while Surfer has a higher star rating, its limited number of recent reviews suggests that its user base may not be as extensive as Semrush's, which has garnered nearly 3,000 reviews. This could impact the reliability of feedback for potential buyers.
- Users highlight Semrush's strong performance in areas like SEO auditing and keyword research, with scores that reflect its effectiveness. One user shared, "I mainly use it for keyword research, competitor analysis, and tracking rankings, and it makes those tasks much easier and faster."
- G2 reviewers note that Surfer's pricing is more accessible, starting at $79, which may appeal to small businesses. However, some users feel that the depth of features in Semrush justifies its higher entry-level price of $139.94, especially for those needing advanced SEO capabilities.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
Semrush
Free Trial is available
Surfer
No trial information availableRatings
Meets Requirements
8.8
2,543
9.3
313
Ease of Use
8.3
2,569
9.3
319
Ease of Setup
8.6
1,770
9.4
149
Ease of Admin
8.6
1,310
9.4
123
Quality of Support
8.6
2,230
9.4
276
Has the product been a good partner in doing business?
8.7
1,291
9.6
118
Product Direction (% positive)
8.8
2,452
9.3
274
Features by Category
Metrics
8.4
438
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
417
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
409
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Not enough data
Social Analytics
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Not enough data
Local Search Optimization
8.9
600
|
Verified
Not enough data
8.4
550
|
Verified
Not enough data
8.4
523
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.9
519
|
Verified
Not enough data
8.8
582
|
Verified
Not enough data
Platform Basics
8.5
573
Not enough data
8.5
579
Not enough data
Agentic AI - Competitive Intelligence
7.0
75
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
547
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1027
7.6
164
9.0
931
9.2
195
8.8
866
8.0
162
8.8
895
8.1
166
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
182
Not enough data
6.7
184
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
Not enough data
SEO Content & Rankings
8.2
1511
7.0
173
9.1
1659
8.5
234
8.8
1565
8.8
40
8.2
936
8.1
178
8.5
875
9.2
207
SEO Reporting
8.9
1623
8.9
225
8.6
1020
8.6
203
8.3
979
7.9
161
7.8
846
7.5
121
Generative AI
6.8
410
8.1
56
6.8
401
7.6
55
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Planning
7.7
235
Not enough data
Publishing
7.7
237
Not enough data
Social Media
7.6
237
Not enough data
Planning
7.9
362
Not enough data
Generative AI
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Not enough data
Agentic AI - Content Creation
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
Not enough data
AI Visibility & Tracking
7.8
70
Not enough data
7.9
80
Not enough data
Sentiment & Brand Analysis
7.9
67
Not enough data
6.3
57
Not enough data
Competitive Benchmarking
7.3
60
Not enough data
7.6
67
Not enough data
AI Content Optimization
7.7
62
Not enough data
7.7
64
Not enough data
Reporting & Alerts
6.8
58
Not enough data
7.6
67
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
391
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
402
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
395
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
7.7
364
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
8.2
405
|
Verified
Not enough data
7.9
356
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.2
58
Not enough data
7.5
58
Not enough data
7.2
58
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Surfer are categorized as SEO Tools
Unique Categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Surfer has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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