Compare Searchmetrics and Semrush 
At a Glance
Market Segments
Mid-Market (38.3% of reviews)
Small-Business (66.5% of reviews)
Entry-Level Pricing
Included in Suite
$0.00 Per Month
Searchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plansSemrush
Star Rating
(2,441)4.5 out of 5
Market Segments
Small-Business (66.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that Searchmetrics excels in SEO Auditing with a score of 9.0, while Semrush follows closely with a score of 9.2, indicating that both platforms provide robust auditing features, but Semrush may offer slightly more comprehensive tools for tracking SEO changes.
- Users report that Semrush's Keyword Research feature stands out with a score of 9.1, compared to Searchmetrics' score of 8.5. This suggests that Semrush provides more effective tools for identifying and analyzing keywords, which is crucial for optimizing content strategy.
- G2 users highlight that Searchmetrics offers a strong Content Creation Tools feature with a score of 8.3, while Semrush's Content Creation tools are rated lower at 8.3. However, users on G2 note that Semrush's Content Management capabilities are more user-friendly, scoring 8.2 compared to Searchmetrics' 8.0.
- Users say that Semrush's Reporting and Dashboards feature is particularly impressive, scoring 9.1, while Searchmetrics scores 8.6. This indicates that Semrush may provide more customizable and insightful reporting options, which can enhance decision-making processes.
- Reviewers mention that Searchmetrics has a better Quality of Support rating at 8.5 compared to Semrush's 8.6. This suggests that users may find Searchmetrics more responsive and helpful when seeking assistance, which can be a significant factor for businesses relying on support.
- Users report that Semrush's Performance and Reliability score is notably higher at 9.0, while Searchmetrics scores 7.6. This indicates that Semrush may offer a more stable and reliable platform, which is essential for users who depend on consistent performance for their marketing efforts.
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Pricing
Entry-Level Pricing
Searchmetrics
Research Cloud
Included in Suite
Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.
Semrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
Free Trial
Searchmetrics
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.3
44
8.9
1,939
Ease of Use
7.5
44
8.4
1,953
Ease of Setup
7.7
17
8.6
1,171
Ease of Admin
8.1
19
8.6
1,002
Quality of Support
8.5
36
8.6
1,675
Has the product been a good partner in doing business?
8.6
19
8.8
985
Product Direction (% positive)
6.9
41
8.9
1,849
Features by Category
Metrics
Not enough data
8.3
312
Not enough data
8.3
307
Not enough data
7.9
294
Not enough data
7.7
268
Not enough data
7.4
257
Not enough data
7.6
255
Not enough data
7.5
256
Not enough data
7.6
265
Not enough data
7.2
250
Reporting
Not enough data
8.1
305
Not enough data
8.2
293
Not enough data
7.9
278
Not enough data
7.8
281
Not enough data
7.8
277
Not enough data
7.8
257
Not enough data
8.2
293
Other
Not enough data
7.9
269
Not enough data
8.1
283
Not enough data
7.8
273
Not enough data
8.1
275
Not enough data
7.6
244
Not enough data
7.2
226
Not enough data
7.7
244
Administration
Not enough data
7.7
252
Not enough data
7.5
244
Not enough data
8.5
295
Not enough data
8.3
287
Social Analytics
Not enough data
8.9(won by default)
244
Not enough data
8.5(won by default)
226
Not enough data
8.8(won by default)
231
Not enough data
8.2(won by default)
200
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
170
Not enough data
8.1(won by default)
167
Reports & Dashboards
Not enough data
8.4(won by default)
230
Not enough data
8.9(won by default)
237
Not enough data
8.7(won by default)
224
Not enough data
7.9(won by default)
163
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.8
85
Not enough data
8.5
86
Not enough data
8.7
84
Formatting
Not enough data
8.4
84
Not enough data
8.2
79
Not enough data
8.0
76
Content
Not enough data
8.6
93
Not enough data
8.4
85
Not enough data
7.7
71
Product Type
Not enough data
8.5
79
Not enough data
8.0
78
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
Not enough data
8.6
174
|
Verified
Not enough data
8.2
170
|
Verified
Not enough data
8.3
173
|
Verified
Not enough data
8.5
185
|
Verified
Performance
Not enough data
8.2
191
|
Verified
Not enough data
8.8
195
|
Verified
Local Search Optimization
Not enough data
8.9
430
|
Verified
Not enough data
8.4
394
|
Verified
Not enough data
8.5
365
|
Verified
Not enough data
8.4
376
|
Verified
Not enough data
8.1
366
|
Verified
Not enough data
8.9
422
|
Verified
Platform Basics
Not enough data
8.5
391
Not enough data
8.7
407
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
366
Platform Content
Not enough data
7.5
310
Platform Reporting
Not enough data
8.1
379
Not enough data
8.5
389
Platform Basics
Not enough data
8.7
86
Not enough data
8.2
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
Not enough data
8.5
86
Content Planning
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
8.8
90
Marketing Campaign Performance
Not enough data
8.4
64
Not enough data
8.7
66
Other Features
Not enough data
8.5
87
Not enough data
8.9
73
SEO Auditing & Monitoring
7.5
10
8.8
670
9.0
10
9.2
521
8.3
11
9.0
507
8.1
12
9.0
508
SEO Content & Rankings
7.1
28
8.2
1140
8.5
37
9.1
1239
8.2
33
8.8
1166
8.2
10
8.4
589
8.9
12
8.6
499
SEO Reporting
8.4
36
8.9
1216
8.9
12
8.7
669
7.6
9
8.4
625
7.6
7
8.0
510
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Content & Collaboration
Not enough data
8.8
164
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
151
Not enough data
Feature Not Available
Not enough data
8.3
133
Social Management
Not enough data
8.8
196
Not enough data
8.8
190
Not enough data
Feature Not Available
Not enough data
8.4
187
Not enough data
7.8
164
Not enough data
8.0
138
Not enough data
7.6
110
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
95
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.2
73
Reporting
Not enough data
9.0
112
Not enough data
Feature Not Available
Not enough data
9.0
101
Not enough data
9.2
110
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.5
68
Social Functionality
Not enough data
8.8
80
Campaign Management
Not enough data
9.1
79
Not enough data
8.8
78
Not enough data
8.7
79
Not enough data
8.6
72
Not enough data
8.6
73
Not enough data
8.5
74
Not enough data
8.5
72
Not enough data
8.4
74
Not enough data
8.3
73
Not enough data
8.6
77
Not enough data
8.4
73
Not enough data
8.1
71
Not enough data
8.3
74
Targeting
Not enough data
8.6
76
Not enough data
8.4
73
Not enough data
8.5
71
Not enough data
8.7
71
Platform
Not enough data
8.4
74
Not enough data
8.7
81
Not enough data
9.0
80
Not enough data
9.0
81
Not enough data
8.7
77
Not enough data
8.6
76
Not enough data
8.4
71
Not enough data
8.5
73
Not enough data
8.5
76
Grammar Tools
Not enough data
8.4
16
Not enough data
9.1
18
Not enough data
8.0
15
Writing Support
Not enough data
7.1
16
Not enough data
8.1
15
Not enough data
7.1
16
Not enough data
7.5
16
Software Availability
Not enough data
8.4
16
Not enough data
8.1
15
Not enough data
7.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.8
138
Not enough data
8.3
165
|
Verified
Not enough data
8.4
156
|
Verified
Not enough data
7.7
138
|
Verified
Not enough data
8.2
156
Segment Trending
Not enough data
8.8
186
|
Verified
Not enough data
8.2
176
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
7.6
144
Analysis
Not enough data
8.4
176
Not enough data
8.7
198
|
Verified
Not enough data
8.3
159
|
Verified
Platform
Not enough data
8.8
199
|
Verified
Not enough data
8.4
179
|
Verified
Not enough data
7.7
155
|
Verified
Not enough data
8.4
178
|
Verified
Not enough data
8.1
153
|
Verified
Not enough data
8.3
149
Platform Basics
Not enough data
8.7
104
Not enough data
7.7
89
Not enough data
8.3
105
Platform Data
Not enough data
8.2
93
Not enough data
8.5
99
Not enough data
8.8
107
Not enough data
8.4
94
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.8
142
Publishing
Not enough data
7.7
145
Social Media
Not enough data
7.7
145
Planning
Not enough data
8.0
264
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tools
Not enough data
Feature Not Available
Not enough data
8.2
529
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
521
Not enough data
8.3
509
Not enough data
8.1
451
Not enough data
7.9
447
Not enough data
9.0
582
Marketing Operations
Not enough data
7.9
264
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.2
276
|
Verified
Not enough data
8.0
253
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
267
|
Verified
Not enough data
8.8
303
|
Verified
Not enough data
8.0
244
|
Verified
Not enough data
8.3
258
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
8.1
234
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Searchmetrics and Semrush are categorized as SEO Tools
Unique Categories
Searchmetrics has no unique categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
Searchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
4.6%
Retail
3.5%
Other
44.7%
Most Helpful Reviews
Searchmetrics
Most Helpful Favorable Review
Mike B.
Verified User in Internet
Rich suite of reports allowing measurement of top KPI's in unmatched. Ability to get views into competitive landscape and ability to view own visibility benchmarked either on a broad or granular scale against those competitors is invaluable. Content...
Most Helpful Critical Review
Jennifer K.
Verified User in Information Technology and Services
It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content...
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
Cort T.
Verified User in Marketing and Advertising
All of the estimates and analytics. I've plugged in multiple clients to this tool and it's definitely not accurate.
Mike B.
Verified User in Internet
Rich suite of reports allowing measurement of top KPI's in unmatched. Ability to get views into competitive landscape and ability to view own visibility benchmarked either on a broad or granular scale against those competitors is invaluable. Content...
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Jennifer K.
Verified User in Information Technology and Services
It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content...
Cort T.
Verified User in Marketing and Advertising
All of the estimates and analytics. I've plugged in multiple clients to this tool and it's definitely not accurate.
Discussions
Searchmetrics for SMB?
1 comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Searchmetrics has no more discussions with answers
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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