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- Salesforce Marketing Cloud Engagement-vs-VerticalResponse
Compare Salesforce Marketing Cloud Engagement and VerticalResponse 
At a Glance
Market Segments
Mid-Market (40.8% of reviews)
Small-Business (63.0% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Salesforce Marketing Cloud Engagement
Star Rating
(1,766)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansVerticalResponse
Star Rating
(121)3.3 out of 5
Market Segments
Small-Business (63.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about VerticalResponseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities with a score of 9.5, allowing seamless connections with various platforms, while VerticalResponse's integration score of 8.4 indicates fewer options for users looking to connect their marketing tools.
- Reviewers mention that Salesforce's email marketing features such as high-volume sending (8.6) and automated email responses (8.2) provide a more robust experience compared to VerticalResponse, which scored lower in these areas (7.8 and 6.7 respectively).
- G2 users highlight Salesforce's superior campaign automation capabilities, scoring 9.7, which allows for more sophisticated marketing strategies, whereas VerticalResponse's automation features are less advanced, reflected in a lower score of 8.9.
- Users on G2 appreciate Salesforce's data analytics tools, with a score of 9.6, enabling detailed insights into campaign performance, while VerticalResponse's analytics score of 7.3 suggests a more basic reporting functionality.
- Reviewers say that Salesforce Marketing Cloud Engagement's user experience is enhanced by its multi-user account feature (8.6), which is particularly beneficial for teams, while VerticalResponse's score of 6.7 in this area indicates limitations for collaborative efforts.
- Users report that Salesforce's personalization options are highly rated at 9.2, allowing for tailored marketing messages, whereas VerticalResponse's personalization features are less effective, with a score of 7.1, leading to a more generic approach.
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
VerticalResponse
No pricing availableFree Trial
Salesforce Marketing Cloud Engagement
No trial information availableVerticalResponse
Free Trial is available
Ratings
Meets Requirements
8.3
1,313
7.3
109
Ease of Use
7.7
1,445
7.6
108
Ease of Setup
7.2
708
8.1
50
Ease of Admin
7.6
542
7.7
52
Quality of Support
7.7
1,242
7.0
86
Has the product been a good partner in doing business?
8.0
536
7.5
44
Product Direction (% positive)
7.5
1,266
5.0
109
Features by Category
Email Marketing
8.2
919
|
Verified
7.2
89
|
Verified
8.1
937
|
Verified
7.1
95
|
Verified
8.6
913
|
Verified
7.8
88
|
Verified
8.1
945
|
Verified
7.1
95
|
Verified
8.6
951
|
Verified
8.0
92
|
Verified
8.3
923
|
Verified
7.4
92
|
Verified
8.2
788
|
Verified
6.7
66
|
Verified
8.6
275
|
Verified
6.7
9
|
Verified
8.5
185
7.2
10
|
Verified
Reporting & Analytics
8.0
748
|
Verified
6.1
38
|
Verified
8.1
881
|
Verified
7.3
91
|
Verified
Platform
8.2
438
|
Verified
7.3
35
|
Verified
8.0
338
Feature Not Available
8.2
448
|
Verified
7.4
42
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Integration
8.0
423
|
Verified
7.4
38
|
Verified
7.8
378
|
Verified
6.4
21
|
Verified
8.0
358
|
Verified
5.9
20
|
Verified
8.8
164
|
Verified
7.7
5
|
Verified
8.5
157
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
Administration
9.5
18
Not enough data
9.3
18
Not enough data
8.4
18
Not enough data
8.9
19
Not enough data
9.0
18
Not enough data
Marketing
9.3
19
Not enough data
9.7
18
Not enough data
9.6
19
Not enough data
9.6
18
Not enough data
Campaigns
9.3
23
Not enough data
9.1
22
Not enough data
9.1
23
Not enough data
9.0
21
Not enough data
9.1
22
Not enough data
Analytics
9.3
22
Not enough data
9.2
21
Not enough data
Optimization
9.0
21
Not enough data
9.4
22
Not enough data
9.4
21
Not enough data
8.7
22
Not enough data
Templates
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Not enough data
Edit
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Not enough data
Logistics
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
Not enough data
SMS Platform
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Not enough data
Platform Basics
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Not enough data
Content & Collaboration
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Not enough data
Social Management
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Analysis
8.7
34
Not enough data
9.2
34
Not enough data
8.4
32
Not enough data
9.1
30
Not enough data
Campaigns
8.8
32
Not enough data
9.2
30
Not enough data
9.0
31
Not enough data
9.2
29
Not enough data
9.4
30
Not enough data
9.1
30
Not enough data
Engagement
8.9
29
Not enough data
Platform
9.2
30
Not enough data
9.0
31
Not enough data
8.8
31
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Engagement and VerticalResponse are categorized as Email Marketing
Unique Categories
Salesforce Marketing Cloud Engagement is categorized as SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
VerticalResponse is categorized as Landing Page Builders
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VerticalResponse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.4%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Marketing and Advertising
14.3%
Non-Profit Organization Management
11.8%
Information Technology and Services
6.7%
Higher Education
6.7%
Computer Software
5.0%
Other
55.5%
Most Helpful Reviews
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Peter H.
Verified User in Accounting
Robust- scalable, handles millions of emails in a simultaneous burst. Reporting is silid, valuble, allows us to keep our delivery rate at 99% on average. Optout feature works reliably- working with multiple lists allows us to avoid duplicating emails. ...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
VerticalResponse
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
I have the UI particularly easy to navigate with VR. We had had a series of campaigns that had 3-4 very similarly designed emails. The plethora of templates combined with the easy to use interface made creating these very easy.
Most Helpful Critical Review
Steve A.
Verified User in Staffing and Recruiting
Stand alone product. Little (no) integration with other marketing dimensions.
Peter H.
Verified User in Accounting
Robust- scalable, handles millions of emails in a simultaneous burst. Reporting is silid, valuble, allows us to keep our delivery rate at 99% on average. Optout feature works reliably- working with multiple lists allows us to avoid duplicating emails. ...
Joe G.
Verified User in Computer Software
I have the UI particularly easy to navigate with VR. We had had a series of campaigns that had 3-4 very similarly designed emails. The plethora of templates combined with the easy to use interface made creating these very easy.
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Steve A.
Verified User in Staffing and Recruiting
Stand alone product. Little (no) integration with other marketing dimensions.
Alternatives
Discussions
Is Salesforce an ESP?
3 comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
VerticalResponse has no discussions with answers
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