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Compare Referral Factory and Rewardful 
Featured Products
At a Glance
Market Segments
Small-Business (78.9% of reviews)
Small-Business (95.0% of reviews)
Entry-Level Pricing
$95.00 Per Month
$49.00 Per Month
Referral Factory
Star Rating
(170)4.8 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
$95.00 Per Month
Free Trial is available
Browse all 4 pricing plansRewardful
Star Rating
(60)4.4 out of 5
Market Segments
Small-Business (95.0% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Rewardful excels in providing a straightforward and integrated affiliate solution, particularly for small businesses. Users appreciate its seamless integration with Stripe, highlighting that it "just works" and is easy to manage without unnecessary complications.
- Users say that Referral Factory stands out for its user-friendly dashboard, which simplifies tracking referrals and determining client eligibility for payments. Reviewers have noted that the initial setup is particularly easy, aided by helpful discovery features that guide new users through the process.
- According to verified reviews, Referral Factory receives higher ratings for customization options, allowing users to tailor their referral programs to match their brand identity. This flexibility is a significant advantage for businesses looking to maintain brand consistency.
- Reviewers mention that while Rewardful is praised for its ease of setup, it has fewer recent reviews compared to Referral Factory, which may indicate a less active user base. This could affect the reliability of user experiences and insights for potential buyers.
- Users highlight that Referral Factory offers extensive support for new users, with team members willing to provide guidance and feedback on campaigns. This level of support can be crucial for businesses that are new to referral marketing and need assistance in optimizing their strategies.
- G2 reviewers note that Rewardful has a strong focus on simplicity, making it a great choice for those who want a no-frills affiliate program. However, some users feel that it may lack advanced features that are available in Referral Factory, which could be a consideration for businesses looking for more robust capabilities.
Pricing
Entry-Level Pricing
Referral Factory
Starter
$95.00
Per Month
- 500 users
- 1 campaign
- Rewards & Integrations
Rewardful
Starter
$49.00
Per Month
Up to $7,500/mo from affiliates
- 0% transaction fee
- Unlimited affiliates
- Unlimited visitors
Free Trial
Referral Factory
Free Trial is available
Rewardful
Free Trial is available
Ratings
Meets Requirements
9.4
145
8.3
58
Ease of Use
9.6
149
9.0
58
Ease of Setup
9.5
75
8.9
55
Ease of Admin
9.7
62
9.1
39
Quality of Support
9.7
143
9.0
48
Has the product been a good partner in doing business?
9.7
60
8.8
38
Product Direction (% positive)
9.6
146
8.8
57
Features by Category
Campaign Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.5
28
8.5
50
9.5
28
8.9
49
9.2
25
7.3
47
Agentic AI - Affiliate Marketing
Not enough data
6.0
8
Not enough data
5.7
7
Not enough data
6.4
7
Not enough data
5.5
7
Not enough data
6.7
7
Not enough data
7.1
8
Tracking Options
9.0
26
8.3
49
9.4
27
8.8
49
9.1
25
7.8
46
Affiliate Management
9.3
25
6.5
44
9.4
25
7.9
49
9.3
26
7.8
46
Platform Content
9.1
11
Not enough data
8.9
11
Not enough data
9.4
11
Not enough data
Basics
8.9
12
Not enough data
8.8
12
Not enough data
8.8
12
Not enough data
Performance
9.0
12
Not enough data
9.2
12
Not enough data
8.5
12
Not enough data
Additional Functionality
8.8
12
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
Platform
8.5
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
9.0
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Referral Factory and Rewardful are categorized as Customer Advocacy and Affiliate Marketing
Unique Categories
Referral Factory is categorized as Sweepstakes and Employee Referral
Rewardful has no unique categories
Reviews
Reviewers' Company Size
Referral Factory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rewardful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.5%
Financial Services
6.0%
Computer Software
6.0%
Information Technology and Services
5.4%
Education Management
5.4%
Other
56.6%
Computer Software
40.0%
Marketing and Advertising
16.7%
Information Technology and Services
11.7%
Health, Wellness and Fitness
5.0%
Consulting
3.3%
Other
23.3%
Discussions
What is referral feature?
1 Comment
KS
A referral feature usually refers to the features you look for when choosing your referral software. Here are some tips on what to look for in your referral...Read more
What is a referral tracking system?
1 Comment
Official Response from Referral Factory
A referral tracking system is a collection of tools to track and monitor the ROI of your referral program. You can track things like referrals generated...Read more
What does Referral Factory do?
1 Comment
KS
Plug and play software to build, launch, and manage your referral program. Referral Factory has been voted the #1 software to use for customer referral...Read more
Rewardful has no more discussions with answers
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