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Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)ZoomInfo Sales
Star Rating
(8,926)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Sales excels in Lead Builder with a score of 8.8, allowing for efficient lead generation, while Priority Engine's score of 7.8 indicates it may not be as robust in this area.
- Reviewers mention that ZoomInfo Sales offers superior CRM Integration with a score of 8.7, making it easier to sync data across platforms, whereas Priority Engine's lower score of 7.4 suggests potential challenges in integration.
- G2 users highlight that ZoomInfo Sales has a better Data Cleaning/Enrichment feature, scoring 8.0, which helps maintain data accuracy, while Priority Engine's score of 7.1 indicates it may fall short in this critical area.
- Users on G2 report that ZoomInfo Sales provides more effective Data Segmentation/Filtering capabilities with a score of 8.3, allowing for targeted marketing efforts, compared to Priority Engine's score of 7.4.
- Reviewers say that ZoomInfo Sales shines in Search functionality with a score of 8.6, enabling users to find relevant leads quickly, while Priority Engine's score of 7.8 suggests it may not be as efficient in this regard.
- Users report that ZoomInfo Sales has a more comprehensive Reporting feature, scoring 8.0, which aids in performance tracking, while Priority Engine's score of 7.4 indicates it may lack some depth in reporting capabilities.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.3
351
8.7
7,314
Ease of Use
8.4
355
8.8
7,392
Ease of Setup
8.4
98
8.9
2,141
Ease of Admin
8.2
48
8.7
1,475
Quality of Support
8.9
306
8.7
6,536
Has the product been a good partner in doing business?
8.8
49
8.6
1,491
Product Direction (% positive)
8.3
334
8.7
7,076
Features by Category
Data Availability
8.1
265
8.3
4271
|
Verified
8.1
267
8.5
4241
|
Verified
7.8
259
|
Verified
8.2
2897
|
Verified
8.0
52
7.9
410
Data Accuracy
7.5
260
7.7
4269
|
Verified
8.0
263
8.2
4224
|
Verified
7.5
51
7.9
403
Agentic AI - Sales Intelligence
7.3
5
7.3
133
7.3
5
7.6
133
7.3
5
7.3
133
7.3
5
7.4
134
7.3
5
7.4
134
7.3
5
7.6
133
Platform
7.5
121
7.8
426
8.1
135
|
Verified
8.6
1323
|
Verified
8.4
141
8.6
1620
|
Verified
7.8
136
|
Verified
8.2
1366
|
Verified
Feature Not Available
7.7
1058
|
Verified
7.3
120
8.2
1241
|
Verified
Features
7.8
229
8.4
3407
|
Verified
7.4
215
8.4
3419
|
Verified
Feature Not Available
8.0
3169
|
Verified
7.4
207
|
Verified
8.3
3445
|
Verified
7.8
247
|
Verified
8.6
4174
|
Verified
Feature Not Available
8.1
3338
|
Verified
7.5
220
|
Verified
Feature Not Available
7.5
208
|
Verified
8.0
2704
|
Verified
Feature Not Available
7.8
1245
|
Verified
Lead Intelligence
Not enough data
8.6
1272
|
Verified
Not enough data
8.7
1300
Not enough data
8.6
1282
Lead Management
Not enough data
8.6
1261
Not enough data
8.3
1224
Not enough data
8.8
1312
Marketing Campaigns
Not enough data
8.0
1108
Not enough data
7.9
1098
Not enough data
7.9
1054
Not enough data
8.1
1100
Not enough data
8.3
1152
Campaign Execution
Not enough data
8.0
1070
Not enough data
8.6
1210
Not enough data
8.5
1195
Not enough data
8.3
1151
Agentic AI - Account Data Management
Not enough data
7.7
34
Not enough data
7.6
34
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.5
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
335
Not enough data
8.6
468
|
Verified
Not enough data
8.5
465
Not enough data
8.0
439
|
Verified
Organization
Not enough data
8.3
453
Not enough data
8.5
474
Not enough data
8.5
464
|
Verified
Performance Analysis
Not enough data
8.3
458
Not enough data
8.3
453
|
Verified
Sales Analysis
Not enough data
8.0
444
Not enough data
8.3
453
Generative AI
Not enough data
7.9
264
Not enough data
7.9
264
Agentic AI - AI Sales Assistant
Not enough data
8.1
31
Not enough data
8.1
31
Not enough data
8.3
31
Not enough data
8.1
30
Not enough data
7.9
30
Not enough data
8.1
30
Not enough data
8.2
30
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
922
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
864
Not enough data
8.6
930
|
Verified
Not enough data
7.8
862
|
Verified
Not enough data
8.1
880
Repeatability and Reportability
Not enough data
8.3
891
|
Verified
Not enough data
8.3
891
|
Verified
Not enough data
8.3
874
|
Verified
Not enough data
8.1
870
Not enough data
7.5
821
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
879
|
Verified
Not enough data
7.9
828
Not enough data
8.5
878
Not enough data
7.9
820
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.1
58
Not enough data
8.0
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
58
Dialing Options
Not enough data
8.9
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
102
Not enough data
Feature Not Available
Not enough data
8.5
105
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
197
8.4
1047
8.0
201
8.6
1045
7.0
95
7.7
710
Platform Additional Functionality
7.6
156
8.7
1012
7.8
106
8.4
756
7.4
94
8.1
703
8.0
111
8.5
784
8.0
114
8.3
792
Lead Intelligence
Not enough data
8.6
1288
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1309
|
Verified
Not enough data
8.5
1242
Not enough data
8.7
1266
Agentic AI - Lead Intelligence
Not enough data
7.6
82
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1353
|
Verified
Not enough data
8.6
1324
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
57
Not enough data
7.8
58
Data Capture
Not enough data
8.0
906
Not enough data
8.6
1288
|
Verified
Not enough data
8.1
1213
|
Verified
Not enough data
8.6
1345
|
Verified
Analytics
Not enough data
8.8
1440
|
Verified
Not enough data
8.5
1323
|
Verified
Customization
Not enough data
8.2
1165
|
Verified
Not enough data
8.2
1216
|
Verified
Not enough data
8.1
1187
|
Verified
Not enough data
8.7
1367
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
768
|
Verified
Not enough data
8.5
755
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
670
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
760
|
Verified
Platform
Not enough data
8.9
829
|
Verified
Not enough data
8.7
776
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
749
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.3
38
Generative AI
Not enough data
7.7
617
Not enough data
7.4
615
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Email Tracking
Not enough data
8.4
25
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.3
26
Not enough data
8.6
25
Not enough data
8.5
24
Not enough data
8.8
24
Analytics
Not enough data
8.6
511
Not enough data
8.6
505
Not enough data
8.6
467
Customizations
Not enough data
8.8
514
Not enough data
8.9
501
Not enough data
8.7
519
Not enough data
8.6
502
Not enough data
8.6
509
Generative AI
Not enough data
8.2
299
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
288
|
Verified
Not enough data
8.6
271
|
Verified
Not enough data
8.5
290
|
Verified
Not enough data
8.5
300
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
259
|
Verified
Not enough data
8.7
289
|
Verified
Not enough data
8.8
293
|
Verified
Insights
Not enough data
8.4
289
|
Verified
Not enough data
8.6
294
|
Verified
Not enough data
8.2
286
|
Verified
Not enough data
8.5
296
|
Verified
Not enough data
8.6
290
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
7.9
18
Not enough data
8.0
19
Lead Intelligence
8.2
122
8.4
982
8.3
125
8.5
1002
8.1
123
8.4
973
Lead Management
8.0
113
8.4
915
7.6
111
8.2
654
8.1
114
8.5
927
Marketing Campaigns
7.6
92
8.2
127
Feature Not Available
Feature Not Available
7.2
89
Feature Not Available
7.4
89
8.2
130
7.4
88
8.0
335
Data Availability - Marketing Account Intelligence
7.8
23
8.6
73
Data Accuracy - Marketing Account Intelligence
8.1
22
8.5
74
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and ZoomInfo Sales are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Visitor Identification, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.4%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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