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Compare Pendo and Smartlook 
At a Glance
Market Segments
Mid-Market (63.0% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Free
$0.00
Pendo
Star Rating
(1,555)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pendo excels in providing deep insights into user interactions, with features like comprehensive onboarding guides and walkthroughs that help users navigate the software effectively. This has led to a higher overall satisfaction score compared to Smartlook.
- Users say that Smartlook offers impressive visual analytics capabilities, particularly with its heat maps that help identify user drop-off points. This feature is frequently highlighted by users who appreciate the clarity it brings to understanding user behavior on their websites.
- Reviewers mention that Pendo's customer support is responsive and helpful, which enhances the overall user experience. Many users have praised the platform for embedding user data across various views, allowing for a holistic understanding of user engagement.
- According to verified reviews, Smartlook shines in its ability to organize user recordings efficiently, making it easy for users to filter and find specific data sets. This functionality is particularly beneficial for teams that rely on detailed user behavior analysis.
- G2 reviewers highlight that while Pendo has a robust feature set, some users find it slightly less intuitive to set up compared to Smartlook, which boasts a more straightforward implementation process. This difference can impact the initial user experience for new customers.
- Users report that both platforms provide valuable insights, but Pendo's higher G2 score reflects a broader range of positive feedback regarding its overall quality and user satisfaction, particularly in the mid-market segment where it has a strong presence.
Pricing
Entry-Level Pricing
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Pendo
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.5
1,191
8.9
656
Ease of Use
8.2
1,205
8.9
662
Ease of Setup
7.9
563
9.1
459
Ease of Admin
8.4
555
9.1
451
Quality of Support
8.5
1,040
8.8
470
Has the product been a good partner in doing business?
8.9
531
9.0
385
Product Direction (% positive)
8.5
1,106
9.0
620
Features by Category
Metrics
8.7
453
8.8
157
8.7
471
8.7
78
8.4
419
8.5
153
8.8
464
8.6
149
8.5
421
8.6
130
8.2
394
8.2
65
8.2
358
8.4
68
8.2
334
8.6
126
8.3
394
8.7
126
Reporting
8.4
462
8.8
149
8.5
426
8.5
63
8.7
436
8.6
121
8.7
467
8.6
117
7.8
261
8.3
108
8.1
284
7.8
18
8.2
449
8.7
119
Other
8.7
437
8.7
135
8.0
306
8.6
109
7.5
262
Feature Not Available
7.9
271
8.5
91
7.3
196
8.4
90
8.5
340
Feature Not Available
8.2
297
8.3
91
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
Administration
8.1
376
8.4
208
7.9
296
8.6
100
8.8
421
8.8
316
8.5
453
Feature Not Available
User Identification
7.9
109
Feature Not Available
8.5
136
8.4
59
8.0
103
8.7
64
Tracking & Reporting
8.5
125
8.3
64
8.5
131
8.6
69
8.3
108
8.5
60
8.5
141
8.6
77
8.6
133
8.9
72
8.7
137
8.7
74
Metrics
8.8
83
8.8
34
8.4
64
8.5
33
8.4
72
8.1
29
8.3
69
8.0
29
8.4
66
8.5
28
User Behavior
9.1
23
9.1
221
|
Verified
8.1
23
8.9
205
|
Verified
8.6
23
8.4
166
|
Verified
A/B Testing
7.5
20
8.4
126
|
Verified
7.2
20
8.0
86
|
Verified
8.8
21
8.3
124
|
Verified
6.9
20
8.3
104
|
Verified
Visitor Information
8.0
22
8.4
167
|
Verified
8.1
20
8.4
125
|
Verified
Agentic AI - Session Replay
7.7
5
Not enough data
User Analysis
8.6
343
Not enough data
8.4
389
Not enough data
User Support
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Not enough data
Walkthrough Type
8.1
297
Not enough data
8.6
364
Not enough data
Platform Basics - Digital Adoption Platform
8.5
19
Not enough data
8.9
20
Not enough data
Analytics - Digital Adoption Platform
9.0
20
Not enough data
Functions - Digital Adoption Platform
8.6
19
Not enough data
9.0
20
Not enough data
Agentic AI - Digital Adoption Platform
6.5
11
Not enough data
Product Analytics
8.6
579
Feature Not Available
8.7
612
8.7
109
8.6
590
8.5
91
8.2
502
8.7
97
8.0
410
8.4
72
8.2
442
8.1
44
8.0
402
Feature Not Available
7.9
444
8.9
83
Agentic AI - Product Analytics
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Communication
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Not enough data
Planning
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Not enough data
Workflow Management
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Not enough data
Metrics
8.8
83
8.8
34
8.4
64
8.5
33
8.4
72
8.1
29
8.3
69
8.0
29
8.4
66
8.5
28
Variation Testing
8.3
54
Feature Not Available
7.8
55
Feature Not Available
8.1
59
Feature Not Available
8.4
66
Feature Not Available
8.1
63
Feature Not Available
7.9
56
Feature Not Available
Reporting
8.6
84
9.0
29
8.6
87
8.9
33
Personalization
8.6
74
9.2
28
8.7
73
9.0
28
8.9
66
8.9
30
Administration
8.0
75
8.9
41
8.1
66
Feature Not Available
8.5
85
8.9
45
8.6
91
Feature Not Available
Categories
Categories
Shared Categories
Pendo and Smartlook are categorized as Product Analytics, Digital Analytics, Mobile App Analytics, Mobile App Optimization, and Session Replay
Unique Categories
Pendo is categorized as Digital Adoption Platform and Product Management
Smartlook is categorized as Heatmap Tools
Reviews
Reviewers' Company Size
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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